{"id":19248,"date":"2022-11-28T11:49:35","date_gmt":"2022-11-28T11:49:35","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/when-to-fire-your-content-marketing-agency-7-things-to-consider\/"},"modified":"2022-11-28T11:49:35","modified_gmt":"2022-11-28T11:49:35","slug":"when-to-fire-your-content-marketing-agency-7-things-to-consider","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/when-to-fire-your-content-marketing-agency-7-things-to-consider\/","title":{"rendered":"When to fire your content marketing agency: 7 things to consider"},"content":{"rendered":"

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You hired your content marketing agency in good faith.\u00a0<\/p>\n

You had every hope they would soon start producing fantastic content for your brand or your clients\u2019 brands. <\/p>\n

That content would help build awareness around the brand, pull in more traffic, and generate more leads.<\/p>\n

But your hope started to fizzle as months passed with little to no changes in awareness, traffic, search engine rankings, or conversions.<\/p>\n

What gives? Is it time to fire your content marketing agency and move on?<\/p>\n

Hold up. Not so fast.<\/p>\n

It might<\/strong> be time to say goodbye. But you might also need to take a step back and pause before you leap. (Content does take longer to work than traditional or paid marketing methods \u2013 but it\u2019s also more sustainable.)<\/p>\n

Here\u2019s exactly what to weigh and consider.<\/p>\n

When is the right time to fire your content marketing agency?<\/h2>\n

1. You\u2019re not seeing results in the expected time frame<\/h3>\n

Content marketing does not and will not work in a week \u2013 unless you have exceptionally rare or specific circumstances. It won\u2019t work in one month or a few months, either.<\/p>\n

To see the full ROI from content, it will take anywhere from multiple months to a full year or more.\u00a0<\/p>\n

That said, the needle should start to move before then. You should start seeing gains within a few months \u2013 incremental ones, but gains nonetheless. If you\u2019re seeing absolutely no movement of any metric and six months have gone by, you may want to start asking questions.<\/p>\n

And, by the way, your content marketing agency should have set accurate expectations for results from the beginning. <\/p>\n

You should have set goals, staked out KPIs (key performance indicators<\/a>) to measure, and strategized about tracking them. They should have given you an outlook about when to expect ROI and what it will look like.<\/p>\n

If none of the above happened, that\u2019s a good reason in itself to question the content agency you\u2019re working with.<\/p>\n

Remember, marketing for the sake of marketing is silly. You can and should expect ROI from it, and your agency needs to be accountable for moving that needle.<\/p>\n

2. The agency makes repeated mistakes in your content<\/h3>\n

Everyone makes mistakes. The important thing is whether you learn not to repeat them.<\/p>\n

For example, say your content marketing agency creates content for your brand with a few glaring errors (like links pointing to low-authority pages or worse, competitors).\u00a0<\/p>\n

Say this happens during the first few months of your relationship. That\u2019s something that can be quickly pointed out and corrected so it never happens again.<\/p>\n

If your agency keeps<\/strong> making mistakes in your content, even after corrections, that\u2019s a good reason to dump them.\u00a0<\/p>\n

The entire point of hiring an agency is to take content off your hands so you don\u2019t have to worry about it. It\u2019s their job<\/strong> to:<\/p>\n