{"id":19081,"date":"2022-11-26T19:16:46","date_gmt":"2022-11-26T19:16:46","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/26\/3-mistakes-to-avoid-for-better-results-from-customer-surveys\/"},"modified":"2022-11-26T19:16:46","modified_gmt":"2022-11-26T19:16:46","slug":"3-mistakes-to-avoid-for-better-results-from-customer-surveys","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/26\/3-mistakes-to-avoid-for-better-results-from-customer-surveys\/","title":{"rendered":"3 Mistakes to Avoid for Better Results from Customer Surveys"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/Customer-Surveys.webp\" loading=\"lazy\" \/><\/p>\n<div>\n<p>Have you ever run a customer survey only to be disappointed by the results?<\/p>\n<p>And it wasn\u2019t because the feedback told you something about your brand you didn\u2019t want to hear\u2026 but rather, because it didn\u2019t tell you anything at all?<\/p>\n<p>Your hope for the survey was to gain insight on customer behavior. Insight you could use to improve your marketing.<\/p>\n<p>Instead, you feel like the survey was a waste of time.<\/p>\n<p>But here\u2019s the deal\u2014if you\u2019re not <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-centric-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">listening to your customers<\/a>, then you\u2019re missing a big opportunity to grow.<\/p>\n<p>Surveys are easy, inexpensive and allow you to capture a goldmine of customer data\u2026 if you know how to do them right. Otherwise, they will be a waste of time for you and your customers.<\/p>\n<p>But that\u2019s not an outcome you need to worry about. Because going forward, your surveys will no longer suffer from these 3 mistakes\u2026<\/p>\n<h2>Survey mistake #1: You haven\u2019t established a specific goal for your survey<\/h2>\n<p>Don\u2019t just do a survey for the sake of doing a survey. Make sure you assign it a clearly defined purpose.<\/p>\n<p>Messaging strategist Jennifer Havice says \u201cThere are countless questions you could ask your prospects and customers. However, the best way to narrow your options is to <a href=\"https:\/\/cxl.com\/blog\/voice-of-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">know your end goal<\/a>.\u201d<\/p>\n<p>To narrow your questions, ask yourself: What is it you want to learn from your customers?<\/p>\n<ul>\n<li>Do you want to create a stronger <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer persona<\/a>?<\/li>\n<li>Are you looking for messaging ideas based on your customers\u2019 real language?<\/li>\n<li>Do you need to better understand the <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-value-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer journey<\/a>?<\/li>\n<li>Are you considering changing your offer and you want customer input?<\/li>\n<li>Do you need to understand what obstacles are stopping purchases?<\/li>\n<li>Would you like to know how your customers feel about your brand?<\/li>\n<\/ul>\n<p>No matter the goal for your survey, it\u2019s important that you define a single purpose for it.<\/p>\n<p>If you don\u2019t, your survey efforts will turn into pointless busywork, because you won\u2019t know how to act upon the insight you gain.<\/p>\n<p>So it\u2019s your overall question\u2014the thing you want to find out from your customers\u2014that determines your specific survey questions.<\/p>\n<p>When it comes to choosing those questions, don\u2019t think they all have to be multiple choice. Surveys are an ideal method for capturing both quantitative and qualitative feedback.<\/p>\n<p>In fact, you may want to design a survey that only contains open-ended qualitative questions. Because it\u2019s these responses that give you the deepest, richest insights into what\u2019s going on inside your customers\u2019 heads.<\/p>\n<h2>Survey mistake #2: You don\u2019t make time to dig into lengthy responses<\/h2>\n<p>Make time.<\/p>\n<p>Or don\u2019t. At your (business\u2019s) peril.<\/p>\n<p>It\u2019s the long-form responses that\u2019ll give you valuable details about your customers that guesswork never will.<\/p>\n<p>Rest assured not every response is going to be essay-length. But with time, you\u2019ll start celebrating the ones that are. Because they tend to be the ones packed with compelling stories and unique language that can go directly into your marketing and help boost conversions.<\/p>\n<p>But know that combing through those long responses will be a waste of time if you don\u2019t actually analyze them then act upon them.<\/p>\n<p>What are you analyzing the responses for?<\/p>\n<p>Other than unique language, you\u2019re also looking for common trends and patterns.<\/p>\n<p>For example, imagine several customers mention in their survey responses that they could\u2019ve benefited from a follow-up consultation. Then it\u2019s time to consider adding one to your offer.<\/p>\n<p>Or maybe a few people imply that when they realized you had a corporate background, it boosted their confidence in you. Time to give this feature more weight in your messaging.<\/p>\n<p>Recently, I wrote a new tagline for a client that incorporated a word she was tired of, but it kept showing up in the responses of a survey she had run. I felt strongly it was worth using this word, because it would resonate with her prospects since it was language they were already using.<\/p>\n<p>Overall, the patterns and themes you spot in your surveys can give you a good idea of what will attract more customers and increase customer satisfaction.<\/p>\n<p>And taking the time to figure that out will always be time well spent.<\/p>\n<h2>Survey mistake #3: Your survey is boring to your customers<\/h2>\n<p>If your survey is long, boring, and soulless, your customers won\u2019t bother with your survey. Because they won\u2019t care about it.<\/p>\n<p>It\u2019s your job to make them care.<\/p>\n<p>You do that by making the survey about them and not you.<\/p>\n<p>Because people love to talk about themselves. <a href=\"https:\/\/www.scientificamerican.com\/article\/the-neuroscience-of-everybody-favorite-topic-themselves\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research has shown<\/a> that when people get this opportunity, it triggers the same pleasure sensations in the brain as sex or food.<\/p>\n<p>But, you might be thinking, how will I find out anything useful for my business if my customers\u2019 responses are all about them?<\/p>\n<p>Don\u2019t worry. Your customers are going to give you plenty of insight that will have pay-offs for your business.<\/p>\n<p>It may seem counterintuitive, but you won\u2019t get a rich response to a general question like \u201cHow has [product\/service] improved your life?\u201d<\/p>\n<p>Alan Klement, product, growth, and go-to-market specialist, explains that questions like these become \u201cvery abstract to the customer because they are trying to <a href=\"https:\/\/copyhackers.com\/2014\/11\/jobs-to-be-done-copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener\">average together all their experiences<\/a> in order to give an answer.\u201d Klement goes on to say that the answers you get back from these questions will be average as well.<\/p>\n<p>Instead, ask questions that invite emotional responses, while staying centered on your customer\u2019s experience:<\/p>\n<ul>\n<li>How did it make you feel when [specific problem\/pain occurred]?<\/li>\n<li>Can you describe the moment that you realized you needed [a solution to solve for X]?<\/li>\n<li>If there were other people you talked to about your decision to buy [X], what did you say to them?<\/li>\n<\/ul>\n<p>You might think you need to ask a lot of questions to get useful data.<\/p>\n<p>Not so.<\/p>\n<p>Joanna Wiebe, founder of Copyhackers, captures high-quality customer data with a <a href=\"https:\/\/copyhackers.com\/join-the-conversation-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">one-question survey<\/a>:<\/p>\n<p>\u201cWhat was going on in your life that brought you to [buy \/ download\/book\/choose] [product\/service] today?\u201d<\/p>\n<p>The long-form responses to this question will let you in on why your customers chose you (and not your competitors) and what they\u2019re trying to achieve.<\/p>\n<p>That\u2019s right. Just one question and all that priceless insight.<\/p>\n<p>But there\u2019s certainly nothing stopping you from adding another question or two\u2026<\/p>\n<h2>You have nothing to lose with surveys. Done right.<\/h2>\n<p>If you want to grow your revenue, you gotta do customer research. Surveys are a great option.<\/p>\n<p>They\u2019re easy. They make sense for any business at any stage of growth. And they\u2019ll be worth your time\u2026 now that you know how to avoid the above 3 mistakes.<\/p>\n<p>Start listening to your customers through surveys. See what a difference it makes.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitalmarketer.com\/blog\/survey-results\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever run a customer survey only to be disappointed by the results? And it wasn\u2019t because the feedback told you something about your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Mistakes to Avoid for Better Results from Customer Surveys - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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