{"id":19059,"date":"2022-11-26T15:28:26","date_gmt":"2022-11-26T15:28:26","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/26\/b2b-reads-how-cmos-market-through-a-turbulent-economy-how-to-build-high-trust-cultures-how-culturally-intelligent-leaders-make-decisions-and-more\/"},"modified":"2022-11-26T15:28:26","modified_gmt":"2022-11-26T15:28:26","slug":"b2b-reads-how-cmos-market-through-a-turbulent-economy-how-to-build-high-trust-cultures-how-culturally-intelligent-leaders-make-decisions-and-more","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/26\/b2b-reads-how-cmos-market-through-a-turbulent-economy-how-to-build-high-trust-cultures-how-culturally-intelligent-leaders-make-decisions-and-more\/","title":{"rendered":"B2B Reads: How CMO’s market through a turbulent economy, How to build high-trust cultures, How culturally intelligent leaders make decisions and more"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n

In addition to our Sunday <\/span>App of the Week<\/span><\/a> feature, we also summarize some of our <\/span>favorite B2B sales & marketing posts<\/span><\/a> from around the web <\/span>each week<\/span><\/a>. We\u2019ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.<\/span><\/p>\n

Big stars, big productions and big emotions: what\u2019s behind the \u2018B2C-ization\u2019 of B2B?<\/a> By\u00a0Sam Bradley\u00a0<\/a>
B2B chief marketers have taken a magpie\u2019s approach to their marketing strategies in recent years, raiding the consumer brand bag of tricks. How useful will that approach prove over the long term?<\/p>\n

How CMOs Are Marketing Through a Turbulent Economy<\/a> by\u00a0Megan Graham<\/a> \u00a0and \u00a0Katie Deighton<\/a>
Marketing leaders aim to continue purpose-led marketing despite economic concerns<\/p>\n

A Leadership Balancing Act<\/a> by Wally Bock<\/a>
Instead of mastering one thing, you must master several things, starting with the twin challenges of leading a group.<\/p>\n

What B2B marketers must know in the face of a potential recession<\/a> by Andrea Cruz<\/a>
This article unpacks how a looming recession impacts B2B marketers and the key factors to consider to successfully navigate this landscape.<\/p>\n

Trusted Leaders Build High-Trust Cultures<\/a> by Jim Clemmer<\/a>
A leader\u2019s track record and reputation are the underlying \u201cgold standard\u201d of their trust currency. Positive actions increase their trust account balance. Negative actions decrease trust and quickly runs a leader\u2019s trust account into red ink.<\/p>\n

How culturally intelligent leaders make decisions<\/a> by David Livermore<\/a>
Read about the four practices culturally intelligent leaders use to make more effective, inclusive decisions<\/p>\n

Team leadership lessons from Steven Spielberg<\/a> by John Baldoni\u00a0<\/a>
Directing a film is like managing a small team. As such, it demands more than organizational skills; it requires reading people. John shares lessons learned from Steven Spielberg, one of the giants of modern cinema.<\/p>\n

Are We Creating The Value Our Customers Value?<\/a> By David Brock<\/a>
Decision-making has always been part of leadership, but it\u2019s become exorbitantly more challenging in today\u2019s disruptive, digital, diverse context. What does culturally intelligent decision-making look like for today\u2019s global leader?<\/p>\n<\/p><\/div>\n