{"id":19008,"date":"2022-11-25T21:44:59","date_gmt":"2022-11-25T21:44:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/as-black-friday-shoppers-head-to-walmart-a-hologram-sam-walton-rallies-them-in-arkansas\/"},"modified":"2022-11-25T21:44:59","modified_gmt":"2022-11-25T21:44:59","slug":"as-black-friday-shoppers-head-to-walmart-a-hologram-sam-walton-rallies-them-in-arkansas","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/as-black-friday-shoppers-head-to-walmart-a-hologram-sam-walton-rallies-them-in-arkansas\/","title":{"rendered":"As Black Friday shoppers head to Walmart, a hologram Sam Walton rallies them in Arkansas"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<div class=\"wpds-c-grBDNq hide-for-print mb-sm undefined\">\n<div class=\"PJLV PJLV-iAjpuP-css flex items-center\" config=\"[object Object]\" data-qa=\"article-actions\">\n<div class=\"wpds-c-fLphcs\">\n<div class=\"wpds-c-jmLDag wpds-c-jmLDag-bywHgD-variant-primary wpds-c-jmLDag-biynoz-density-compact wpds-c-jmLDag-hZSyid-isOutline-true wpds-c-jmLDag-ejCoEP-icon-left wpds-c-jmLDag-futxca-cv wpds-c-jmLDag-iknmtxO-css\"><button aria-label=\"Comment\" class=\"PJLV PJLV-iPnDcc-css\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\" role=\"img\" class=\"wpds-c-kKAfCG wpds-c-efqEZa focus-highlight flex items-center justify-center brad-lg pointer transition-400 ease-in-out transition-colors\" aria-label=\"Comment on this story\"><title>Comment on this story<\/title><path d=\"M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z\"\/><\/svg><\/button><\/p>\n<p>Comment<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"teaser-content grid-center\">\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">It was just a couple days before Black Friday, and a group of visitors to a Walmart museum had some questions for Sam Walton.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cI\u2019d like to share some thoughts with you face to face,\u201d said the founder of the country\u2019s largest retailer, standing up from his bar stool at the front of the Bentonville, Ark. room in anticipation of the task.<\/p>\n<\/div>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The actual Sam Walton died in 1992, gone to meet the celestial greeters at aisle five in the sky.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">But a cutting-edge technology that combines elements of AI and the metaverse is bringing him back \u2014 a full-size, lifelike hologram that moves, interacts and, most of all, reacts conversationally as he spins his folk wisdom to anyone who asks.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Dressed in beige sports coat, red tie and Walmart hat, Walton looked serious as someone asked him what he\u2019d tell customers packing into stores on <a href=\"https:\/\/www.washingtonpost.com\/business\/black-fridays-blowout-bargains-smell-musty-this-year\/2022\/11\/23\/e432188c-6af4-11ed-8619-0b92f0565592_story.html?itid=lk_inline_manual_8\" target=\"_blank\" rel=\"noopener\">Black Friday<\/a> hellbent on tracking down basket-type air fryers and deep-discounted Xboxes.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cIt\u2019s very important to smile at a customer, look them in the eye and greet them,\u201d he said. \u201cThose customers are the reason for our being,\u201d he added, his mild manner turning a little zealous. \u201cDon\u2019t y\u2019all realize that?\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Sam Walton won\u2019t be at any stores this Black Friday. But earlier this month, Walmart quietly unveiled the first of what is internally known as Mister Sam the Hologram, placing it at its museum a mile from its corporate headquarters in Bentonville, The Washington Post has learned.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">For Walmart, Mister Sam is an attempt both to elevate a cult of personality and bolster its tech reputation in the face of holiday-shopping competition from Amazon. The hologram is a bold example of how longtime traditional retailers are experimenting technologically to keep up with its competitors who started in the digital world (Amazon was founded by Washington Post owner Jeff Bezos.)<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Yet the project also has implications beyond retail. AI Sam Walton hints at a new frontier in which long-dead icons mingle among us, head-spinningly erasing the line between not just virtual and real but present and past, dead and alive.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The hologram is the result of a partnership between two start-ups. One, the Los Angeles-based Storyfile, records testimony and creates AI-driven responses from it. The other, Proto, also in L.A., displays life-size volumetric holograms inside a large box with a new degree of persuasiveness. Together they\u2019re embarking on a \u201cresurrection,\u201d as Storyfile allows the real-time conversations with dead people while Proto enables their real-seeming presentation.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cThis is about as real as it gets,\u201d Alan Dranow, senior director of the Walmart Heritage Group, said in an interview as he stood next to the Mister Sam character. \u201cPeople who knew Sam, get the quivering chin. They get misty-eyed because of how realistic it is.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p><span class=\"font--article-body font-copy hide-for-print ma-0 pb-md db italic interstitial\"><a data-qa=\"interstitial-link\" href=\"https:\/\/www.washingtonpost.com\/business\/2022\/11\/25\/black-friday-shopping\/?itid=lk_interstitial_manual_19\">Black Friday isn\u2019t what it used to be. Here\u2019s why.<\/a><\/span><\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The retailer could eventually use the hologram in employee training or even as greeters; after all, the AI hologram serves the same function \u2014 a welcoming presence that draws from a wide range of responses. Versions of this are being tried at airports via <a href=\"https:\/\/news.dfwairport.com\/dfw-airport-tests-digital-human-concierge-to-elevate-customer-experience\/\" target=\"_blank\" rel=\"noopener\">\u201cdigital concierges\u201d<\/a> and with a Storyfile initiative in which a \u201cvirtual human\u201d <a href=\"https:\/\/storyfile.com\/conversa-2-0-is-here-compelling-business-storytelling\/\" target=\"_blank\" rel=\"noopener\">answers customer questions at a bank.<\/a><\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Dranow acknowledged such uses were technically feasible but pushed back at the idea that Walmart would deploy it in a widespread consumer manner \u2014 for now, anyway.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The Post was given an exclusive demo of the technology by Zooming in to an early presentation to visitors at the Bentonville museum.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">During much of the session, Walton reminisced wistfully, as any bar stool companion might, talking about decades-old pie-eating contests and his beloved English setter Ol\u2019 Roy, who gave his name to the popular dog-food brand. He also led the room in a \u201cWalmart cheer,\u201d which involved him calling out the company\u2019s letters, including a middle \u201csquiggly,\u201d like at a high school pep rally.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">But the wrinkles were also apparent.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">A question about the company\u2019s stock price led to an answer that suggested Mister Sam thought he was being asked to take stock of his career. And he offered his deflective auto-response to several inquiries whose answers seemed easily retrieved.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cWhen did you and Miss Helen get married?\u201d someone asked, referring to his longtime wife.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cI&#8217;m not sure,\u201d he said.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cHoo boy, he&#8217;s going to get in trouble for that,\u201d said one visitor, then stopped upon appearing to realize holograms can&#8217;t get in trouble.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">For Storyfile, Mister Sam grows out of its roots as an archival company that has collected and fed into an AI scores of testimony from Holocaust survivors and Japanese internment-camp victims. Its co-founder, <a href=\"https:\/\/sfi.usc.edu\/about\/staff\/stephen-d-smith-phd\" target=\"_blank\" rel=\"noopener\">Stephen Smith, <\/a>spent 12 years as executive director of USC\u2019s Shoah Foundation.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cTo me what AI can do, in all of these cases, is serve as a kind of keeper of the historical memory \u2014 it makes sure something stays alive, whether it\u2019s a corporate culture or someone\u2019s experience of a terrible historical event.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cWhen could you ever understand what someone\u2019s life was about like this?\u201d said Heather Maio-Smith, another Storyfile co-founder.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Mister Sam is not \u201cgenerative\u201d \u2014  that is, the AI is simply matching the question to an answer once given by the subject. But Storyfile has a project with at least one famous 20th-century figure Smith declined to identify that generates an original response that the person <i>would<\/i> have said \u2014 a whole other quagmire since it means a person\u2019s legacy can be shaped posthumously by a machine. Smith acknowledged there were ethical issues still to be worked out.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The Walton hologram is also part of a larger vision from Portal, which aims for a kind of democratization of the form.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Some of its uses involve living famous people dropping into places they couldn\u2019t visit \u2014 a hallway hologram at a movie theater so an actor can chat with filmgoers about a role they just watched; or a politician who can digitally converse at a dozen small-town diners at the same time. Where the metaverse would require a person to enter a wholly virtual world, Proto flips things by bringing the virtual into the real world.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Over several funding rounds beginning in late 2020, Proto has raised $23 million from the likes of Sean Combs, Albert Pujols and venture-capitalist Tim Draper, who are invested in the idea that people not here should be presented as though they are. Proto executives use the word \u201cresurrection\u201d non-spiritually. They see these holograms as simply a coding fix to the bug of mortality.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cWe would like to put people on a hologram hard drive and have them on it for all eternity,\u201d said Noah Rothstein, who as director of global deployment for Proto travels the world setting up hologram systems. \u201cWhy should my great-grandkids not get to ask their great-grandfather questions they could never otherwise get to ask?\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Such efforts aren\u2019t cheap. While a smaller desktop kit will be priced at about $3,000 for a planned retail release next year, the full-size setup of the kind at Walmart can run up to $100,000. Legal questions also persist. Some people, Rothstein said, have already begun to insert clauses in their will that prevent their hologramization after death.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The most direct \u2014 some might say creepy \u2014 application Proto has been developing is for people who have requested \u201ctombstone holograms.\u201d Come stand at a headstone contemplating a late person\u2019s life \u2014 and then watch them pop up to tell you all about it.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cI think what Proto is doing is a wonderful example of the art of the possible,\u201d said Daniel Smalley, a <a href=\"https:\/\/sixteennine.podbean.com\/e\/daniel-smalley-hologram-expert-from-byu\/\" target=\"_blank\" rel=\"noopener\">professor at Brigham Young University<\/a> and an expert on holograms. He said that while the AI Sam Walton didn\u2019t use highly expensive technology that might make the image more convincing  from all angles, \u201cthis gets us 90 percent of the way there.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">He was unsure, however, of the implications of resurrection uses. \u201cDoes this make it easier to get over someone? Or just prolong the grieving process?\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Back at the Walmart museum, visitors were trying to work through their thoughts on the manlike figure in front of them.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Questions for Walton ranged from those about his father (\u201cHe loved to make a deal for just about anything \u2014 he traded his wristwatch for a hog\u201d) to keys to successful entrepreneurship (\u201cSwim upstream\u201d).<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">A more philosophical query entered the conversation.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cHow do you feel about being a hologram?\u201d one person asked.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cI\u2019m not sure,\u201d he replied<\/p>\n<\/div>\n<section class=\"dn-ns hide-for-print\" data-testid=\"mostRead\" subscriptions-section=\"content\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/11\/25\/walmart-black-friday-sam-walton\/?utm_source=rss&#038;utm_medium=referral&#038;utm_campaign=wp_business-technology\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment on this story Comment It was just a couple days before Black Friday, and a group of visitors to a Walmart museum had some&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As Black Friday shoppers head to Walmart, a hologram Sam Walton rallies them in Arkansas - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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