{"id":18994,"date":"2022-11-25T21:02:52","date_gmt":"2022-11-25T21:02:52","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/a-how-to-guide-on-getting-inside-of-a-customers-brain\/"},"modified":"2022-11-25T21:02:52","modified_gmt":"2022-11-25T21:02:52","slug":"a-how-to-guide-on-getting-inside-of-a-customers-brain","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/a-how-to-guide-on-getting-inside-of-a-customers-brain\/","title":{"rendered":"A How-To Guide On Getting Inside Of A Customer&#8217;s Brain"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-Nancy-Harhut.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with Nancy Harhut<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67317 size-medium alignleft lazyload\" alt=\"Nancy Harhut, a guest on the Duct Tape Marketing podcast \" width=\"300\" height=\"300\" src=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1\" loading=\"lazy\" srcset=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-1024x1024.jpg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-150x150.jpg?strip=all&amp;lossy=1&amp;ssl=1 150w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-768x768.jpg?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-75x75.jpg?strip=all&amp;lossy=1&amp;ssl=1 75w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16.jpg?strip=all&amp;lossy=1&amp;ssl=1 1080w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16.jpg?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" data-sizes=\"auto\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67317 size-medium alignleft\" src=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1\" loading=\"lazy\" alt=\"Nancy Harhut, a guest on the Duct Tape Marketing podcast \" width=\"300\" height=\"300\" srcset=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-1024x1024.jpg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-150x150.jpg?strip=all&amp;lossy=1&amp;ssl=1 150w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-768x768.jpg?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16-75x75.jpg?strip=all&amp;lossy=1&amp;ssl=1 75w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16.jpg?strip=all&amp;lossy=1&amp;ssl=1 1080w, https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2022\/11\/DTM-Podcast-Graphics-\u2013-New-16.jpg?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-eio=\"l\"\/><\/noscript>In this episode of the <a href=\"https:\/\/ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/\">Duct Tape Marketing Podcast<\/a>, I interview Nancy Harhut. Nancy is <span style=\"font-weight: 400;\">the co-founder and Chief Creative Officer at HBT Marketing. <\/span><span style=\"font-weight: 400;\">A frequent conference speaker and author of <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/amzn.to\/3hvwUtW\" target=\"_blank\" rel=\"noopener\">Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses<\/a>.<\/span><\/p>\n<h3>Key Takeaway:<\/h3>\n<p>Behavioral scientists have studied how people make decisions and what they found is very often people aren\u2019t making these well-thought-out, well-considered decisions. What people are doing instead is we\u2019re relying on decision-making shortcuts, which are these automatic, instinctive, reflexive behaviors that humans have developed over the millennia as a way to conserve mental energy. In this episode, Nancy Harhut joins me to talk about how we as marketers can increase the likelihood that people will engage with and respond to our marketing messages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright lazyload\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?strip=all&amp;lossy=1&amp;resize=1%2C1&amp;ssl=1\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?strip=all&amp;lossy=1&amp;resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-eio=\"l\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright lazyload\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?strip=all&amp;lossy=1&amp;resize=1%2C1&amp;ssl=1\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/eqcctsh22nm.exactdn.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?strip=all&amp;lossy=1&amp;resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-eio=\"l\"\/><\/noscript><\/p>\n<h3>Questions I ask Nancy Harhut:<\/h3>\n<ul>\n<li>[1:29] How do you define instinctive responses?<\/li>\n<li>[4:00] Do you ever worry that people might learn behavioral science and create instinctive responses that are not necessarily for good?<\/li>\n<li>[5:45] Where do you see marketers getting this idea of using behavioral science in the marketing realm?<\/li>\n<li>[6:46] How do we create emotion so that they get the opportunity to back it up with logic?<\/li>\n<li>[10:47] A lot of times we will do things to avoid pain or immediate loss before we will do things that are good for us. I\u2019ve heard marketers talk about people will buy painkillers instead of vitamins. How does that one play into a marketer\u2019s ability to get an instinctive response?<\/li>\n<li>[11:48] Are there positive ways to use scarcity and urgency?<\/li>\n<li>[13:45] How does reciprocation come into play with humans?<\/li>\n<li>[17:23] How do you bring some urgency and scarcity to businesses that have a very long sales cycle?<\/li>\n<li>[19:33] Do you find that any of these techniques or these approaches are more effective visually versus words or stories?<\/li>\n<li>[21:18] When a client comes to you and they\u2019re struggling with a challenge, do you have kind of a checklist you use, or is every case unique?<\/li>\n<li>[22:23] One of the things you\u2019ve done in the book is that you kind of break down at the end of the chapter with action steps. Do you also have some checklists and things that people can download as well?<\/li>\n<li>[23:22] Where can people learn more about your work, connect with you, and get a copy of your book?<\/li>\n<\/ul>\n<div>\n<h3>More About Nancy Harhut:<\/h3>\n<h3>More About The Agency Workshop:<\/h3>\n<h3>Take The Marketing Assessment:<\/h3>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft lazyload\" alt=\"\" width=\"300\" height=\"116\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\" loading=\"lazy\" alt=\"\" width=\"300\" height=\"116\" data-eio=\"l\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/getting-inside-of-a-customers-brain\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A How-To Guide On Getting Inside Of A Customer&#039;s Brain - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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