{"id":18972,"date":"2022-11-25T19:45:24","date_gmt":"2022-11-25T19:45:24","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/10-useful-features-social-media-dashboards-must-have\/"},"modified":"2022-11-25T19:45:24","modified_gmt":"2022-11-25T19:45:24","slug":"10-useful-features-social-media-dashboards-must-have","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/10-useful-features-social-media-dashboards-must-have\/","title":{"rendered":"10 Useful Features Social Media Dashboards Must Have"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards.<\/p>\n<p>If you\u2019re a social media marketer, you know the situation firsthand.<\/p>\n<p>Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to drive results.<\/p>\n<p>That\u2019s where using a social media dashboard is so crucial. These are designed to help these busy bees become more productive by streamlining tasks, analyzing data, and boosting your <a href=\"https:\/\/www.socialpilot.co\/blog\/social-media-engagement\" title=\"social media engagement\" rel=\"dofollow\">social media engagement<\/a>.<\/p>\n<p>That said, not all social media dashboards are designed equally. They may vary in user-friendliness, design, and features.<\/p>\n<p>Then, how do you choose the right one for your business or clients?<\/p>\n<p>This post will discuss the 10 most important features every good social media dashboard must have.<\/p>\n<p>But, before that, let\u2019s shed some light on why you should even use one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-should-you-use-social-media-dashboards\"\/>Why Should You Use Social Media Dashboards?<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Let\u2019s examine some of the major benefits of using a social media dashboard.<\/p>\n<h4 class=\"mb-3\">1. Improve Productivity<\/h4>\n<p>Time is of great essence for social media marketers, and social media dashboards can help them do a lot more with greater efficiency. <strong>You can juggle multiple tasks much more easily, as multiple social channels can be integrated into a simple platform.<\/strong><\/p>\n<h4 class=\"mb-3\">2. Schedule Posts<\/h4>\n<p>With the help of social media dashboards, <strong>you can queue up your posts for the week in bulk on multiple social channels within a couple of hours<\/strong>. Schedule them, and the tool will publish them automatically.<\/p>\n<h4 class=\"mb-3\">3. Monitor and Track<\/h4>\n<p>A social media dashboard <strong>can help you monitor and track hashtags, keywords, mentions, and competitor activities in one place<\/strong> without going to individual social channels.<\/p>\n<h4 class=\"mb-3\">4. Analyze Data<\/h4>\n<p>Social media dashboards <strong>can help you stay on top of your analytical data by analyzing it based on the <\/strong><a href=\"https:\/\/www.socialpilot.co\/blog\/social-media-metrics-to-track\" title=\"social media metrics to track\" rel=\"dofollow\"><strong>key social media metrics<\/strong><\/a><strong> you\u2019ve set<\/strong>. You can integrate it with the right type of CRM software to make cloud storage of the data. The insights drawn can help you make more data-driven decisions.<\/p>\n<h4 class=\"mb-3\">5. Collaborate<\/h4>\n<p>Collaboration is a primary requirement for social media marketing. When responsibilities are divided among different people, a social media dashboard <strong>can help the users collaborate more efficiently, eliminating confusion or delay.<\/strong><\/p>\n<p>Now that you understand the benefits of using social media dashboard let\u2019s look at 10 must-have features you should look out for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-manage-multiple-profiles\"\/>1. Manage Multiple Profiles<span class=\"ez-toc-section-end\"\/><\/h2>\n<p><strong>One of the fundamental features all social media dashboards must have is compatibility with all major social media channels like Facebook, Instagram, LinkedIn, and others.<\/strong><\/p>\n<div class=\"image-border p-4\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"391\" alt=\"Manage Multiple Profiles\" class=\"w-100 img-fluid \" title=\"Manage Multiple Profiles\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/instagram-Scheduling-Process.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/instagram-Scheduling-Process.webp\" loading=\"lazy\" width=\"684\" height=\"391\" alt=\"Manage Multiple Profiles\" class=\"w-100 img-fluid \" title=\"Manage Multiple Profiles\"\/><\/noscript><\/div>\n<p>How does that help?<\/p>\n<p>Let\u2019s say you want to inform your audience about a detailed Semrush review you\u2019ve recently published. With the help of a social media dashboard, you can create and publish posts on multiple channels with a single click.<\/p>\n<p>Choose the most relevant channels for your business and use the social media dashboard to focus your efforts on them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-social-media-content-scheduler\"\/>2. Social Media Content Scheduler<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>A good social media dashboard tool should allow you to create, customize, and schedule posts on multiple social channels in simple steps.<\/p>\n<p>You must look for these advanced features to use the platform to its full potential.<\/p>\n<p>Here\u2019s what you need.<\/p>\n<ul>\n<li><strong>Bulk scheduler:<\/strong> With this, you can quickly schedule dozens of posts on multiple channels.<\/li>\n<li><strong>Schedule editing:<\/strong> Sometimes, you want to reshuffle the scheduled posts to prioritize certain posts. A social media dashboard should allow you to easily edit the schedule details and adjust the publishing queue.<\/li>\n<li><strong>Reschedule evergreen content:<\/strong> If you have evergreen content worthy of being published several times, your social media dashboard should automatically allow you to republish the post at certain intervals.<\/li>\n<\/ul>\n<p>Using this powerful feature on SocialPilot, Elevation Brands could <a href=\"https:\/\/www.socialpilot.co\/case-study\/elevation-brands\" title=\"elevation brands\" rel=\"dofollow\">scale up<\/a> the number of clients it had and, as a result, increased its profit too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-display-your-social-media-calendar\"\/>3. Display Your Social Media Calendar<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Social media dashboards are fundamentally designed to give you a visual overview of how your activities are planned across multiple channels. It is basically your <a href=\"https:\/\/www.socialpilot.co\/blog\/social-media-calendar-template\" title=\"social media calendar template\" rel=\"dofollow\">social media calendar<\/a>.<\/p>\n<div class=\"image-border p-4\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"391\" alt=\"Social Media Calendar\" class=\"w-100 img-fluid\" title=\"Social Media Calendar\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/Social-Media-Calendar.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/Social-Media-Calendar.webp\" loading=\"lazy\" width=\"684\" height=\"391\" alt=\"Social Media Calendar\" class=\"w-100 img-fluid\" title=\"Social Media Calendar\"\/><\/noscript><\/div>\n<p><strong>A good tool should display a weekly calendar which is further divided into a daily calendar that contains posts scheduled for each social media platform with their timings<\/strong>, as seen in this dashboard by SocialPilot.<\/p>\n<p>This is a great feature to keep your content well-organized. If there are gaps in your schedule or the posts are scheduled too close to each other, you can easily spot and rejig the publishing queue.<\/p>\n<p>This can help you enhance the effectiveness of your social media campaigns and drive better engagement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-monitor-campaign-performance\"\/>4. Monitor Campaign Performance<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Once your posts are live, <strong>you\u2019ll need a good social media dashboard to help you monitor several performance metrics of these posts that can help you <\/strong><a href=\"https:\/\/www.socialpilot.co\/blog\/increase-social-media-conversion\" title=\"increase social media conversion\" rel=\"dofollow\"><strong>improve your conversion rate<\/strong><\/a><strong>.<\/strong><\/p>\n<p>Measuring your campaign performance is important to understand if it was successful. You can calculate your return on investment (ROI) only if you measure the campaign performance.<\/p>\n<p>Additionally, this measurement can help inform your future marketing decisions so you can put your marketing budget to better use.<\/p>\n<p>Finally, <strong>regular campaign performance measurement can help you derive insights that you can use to optimize your campaign<\/strong>.<\/p>\n<p>Here are some top metrics that you need to monitor and track regularly.<\/p>\n<ul>\n<li>Engagement rate<\/li>\n<li>Reach<\/li>\n<li>Link clicks<\/li>\n<li>Number of shares<\/li>\n<li>Comments<\/li>\n<li>Brand mentions<\/li>\n<li>Likes and views<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5-social-media-crm\"\/>5. Social Media CRM<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Did you know that <strong>social media dashboards can be used to strengthen your relationship with your existing and potential customers<\/strong> too?<\/p>\n<p>That\u2019s right.<\/p>\n<p>A good social media dashboard should also serve as your social media CRM.<\/p>\n<p>Using it, you can quickly respond to comments, queries, and direct messages from the dashboard. You should also be able to automate your responses based on predetermined rules.<\/p>\n<p>The modern-day customer expects brands to respond to their messages and concerns at the earliest.<\/p>\n<p>Not doing so can hamper their experience and may cause them to stop doing business with you. But <strong>when you reply to them quickly with a CRM, you win their trust and also show that you care for them.<\/strong> And that\u2019s why a social CRM is a must-have.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-social-listening\"\/>6. Social Listening<span class=\"ez-toc-section-end\"\/><\/h2>\n<p><a href=\"https:\/\/www.socialpilot.co\/social-media-listening-tools\" title=\"social media listening tools\" rel=\"dofollow\">Social listening<\/a> is a powerful technique to understand customer and audience sentiments.<\/p>\n<p>As important as it is to monitor direct engagement with users, <strong>you should also keenly monitor conversations around your brand and products or services<\/strong>.<\/p>\n<p>The social media dashboard that you choose should be able to track both tagged and untagged mentions of your brand and help you see those conversations.<\/p>\n<p>Along with this, <strong>you should be able to track several keywords or phrases related to your niche, region, or even competitors to gauge customer sentiments around them.<\/strong> This can be very helpful in building a positive brand <a href=\"https:\/\/www.socialpilot.co\/blog\/online-reputation-management\" title=\"online reputation management\" rel=\"dofollow\">reputation and credibility<\/a> on social media.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-provide-in-depth-analytics\"\/>7. Provide In-Depth Analytics<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Social media analytics is much more than tracking likes, shares, or mentions.<\/p>\n<p><strong>To truly leverage the data for your benefit, you need to dive deep into analytics,<\/strong> and the social media dashboard that you choose should assist you with this comprehensively.<\/p>\n<div class=\"image-border p-4\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"391\" alt=\"Facebook Analytics\" class=\"w-100 img-fluid\" title=\"Facebook Analytics\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/In-Depth-Analytics.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/In-Depth-Analytics.webp\" loading=\"lazy\" width=\"684\" height=\"391\" alt=\"Facebook Analytics\" class=\"w-100 img-fluid\" title=\"Facebook Analytics\"\/><\/noscript><\/div>\n<p>You should be able to track metrics like new followers, top-performing posts, the <a href=\"https:\/\/www.socialpilot.co\/blog\/best-times-to-post-on-social-media\" title=\"best times to post on social media\" rel=\"dofollow\">best time to post<\/a>, page impressions, leads generated, and much more in real-time to create highly-targeted campaigns.<\/p>\n<p>Using this data, you can conduct detailed analysis for every social channel, like comparing Instagram followers vs. following, YouTube view times, and so on.<\/p>\n<p>Now, remember your Facebook metrics might be different than that of Twitter or YouTube. So you need to choose them wisely while comparing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-capture-audience-demographic-data\"\/>8. Capture Audience Demographic Data<span class=\"ez-toc-section-end\"\/><\/h2>\n<p><strong>The social media dashboard you choose should go a step further and help you identify the audience demographic data for each client.<\/strong><\/p>\n<p>Some of the key metrics include:<\/p>\n<ul>\n<li>Number of new followers<\/li>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Region\/Country<\/li>\n<li>Device used<\/li>\n<li>The time when they are active<\/li>\n<\/ul>\n<p>Such data helps you get a detailed insight into your client\u2019s target audiences, and this can help you craft campaigns that can impact them better.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9-collaborate-with-your-team\"\/>9. Collaborate With Your Team<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>This feature is vital for social media agencies. As different users will be working on multiple projects, the social media dashboards you consider should allow them to collaborate on projects at an advanced level.<\/p>\n<div class=\"image-border p-4\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"391\" alt=\"Collaborate With Your Team\" class=\"w-100 img-fluid\" title=\"Collaborate With Your Team\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/Collaborate-With-Your-Team.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/11\/Collaborate-With-Your-Team.webp\" loading=\"lazy\" width=\"684\" height=\"391\" alt=\"Collaborate With Your Team\" class=\"w-100 img-fluid\" title=\"Collaborate With Your Team\"\/><\/noscript><\/div>\n<p>To optimize workflow and enjoy seamless collaboration, t<strong>he platform should allow them to create multiple dashboards, share calendars in real time, and keep everyone updated about the campaign details.<\/strong><\/p>\n<p>Such a social media dashboard will ensure that teams can achieve a lot more in the given time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10-generate-rich-reports\"\/>10. Generate Rich Reports<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Generating social media marketing reports can be time-consuming, considering how complicated they can get.<\/p>\n<p>If your social media dashboards can help you generate informative and visually appealing reports like reports for sales, there is nothing like it!<\/p>\n<p>A solid social media dashboard should allow you to customize your reports, generate reports for each channel, and provide a comparative analysis to inform your clients about all your efforts and achievements clearly.<\/p>\n<p class=\"h2\">Ready to Choose the Right Social Media Dashboard?<\/p>\n<p>Now you know what to look for in a social media dashboard to ensure it helps achieve your goals.<\/p>\n<p>While most social media dashboards have some standard features, what sets them apart are the advanced features they offer.<\/p>\n<p>As a marketer or a social media agency, you need to go for the one that offers the features you need, can complement your <a href=\"https:\/\/www.socialpilot.co\/blog\/social-media-metrics-to-track\" title=\"social media metrics to track\" rel=\"dofollow\">digital marketing tools<\/a>, and also fits your budget.<\/p>\n<p>For instance, SocialPilot has many features like a social media calendar, bulk scheduling, social inbox, connecting to 50+ accounts and scheduling posts, and more. All of this makes it a must-have tool for every social media marketer.<\/p>\n<p>Go ahead and analyze several social media dashboards based on the features I have discussed and make a wise choice.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.socialpilot.co\/blog\/social-media-dashboards\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you\u2019re a social&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Useful Features Social Media Dashboards Must Have - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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