{"id":18863,"date":"2022-11-25T12:42:34","date_gmt":"2022-11-25T12:42:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/instagram-marketing-for-small-businesses-the-complete-guide\/"},"modified":"2022-11-25T12:42:34","modified_gmt":"2022-11-25T12:42:34","slug":"instagram-marketing-for-small-businesses-the-complete-guide","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/instagram-marketing-for-small-businesses-the-complete-guide\/","title":{"rendered":"Instagram Marketing for Small Businesses: The Complete Guide"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.oberlo.com\/blog\/instagram-stats-every-marketer-should-know\">Seventy-one percent of US businesses use Instagram<\/a>\u00a0to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/sales\/small-business-ideas\">small businesses<\/a>.<\/p>\n<div class=\"blog-post-body-featured-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses.jpg?width=595&amp;height=400&amp;name=instagram-marketing-small-businesses.jpg\" loading=\"lazy\" alt=\"Instagram marketing for small businesses through taking product pictures at a restaurant\" width=\"595\" height=\"400\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses.jpg?width=298&amp;height=200&amp;name=instagram-marketing-small-businesses.jpg 298w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses.jpg?width=595&amp;height=400&amp;name=instagram-marketing-small-businesses.jpg 595w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses.jpg?width=893&amp;height=600&amp;name=instagram-marketing-small-businesses.jpg 893w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses.jpg?width=1190&amp;height=800&amp;name=instagram-marketing-small-businesses.jpg 1190w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses.jpg?width=1488&amp;height=1000&amp;name=instagram-marketing-small-businesses.jpg 1488w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses.jpg?width=1785&amp;height=1200&amp;name=instagram-marketing-small-businesses.jpg 1785w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\"\/><\/div>\n<p><!--more--><\/p>\n<p>Your team needs need to have an Instagram marketing strategy in place to harness the platform\u2019s power. Read this guide to help you tackle the platform.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-5e999bfc-f8b2-4ab7-96a8-c1467f450ca2\"><span class=\"hs-cta-node hs-cta-5e999bfc-f8b2-4ab7-96a8-c1467f450ca2\" id=\"hs-cta-5e999bfc-f8b2-4ab7-96a8-c1467f450ca2\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/5e999bfc-f8b2-4ab7-96a8-c1467f450ca2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-5e999bfc-f8b2-4ab7-96a8-c1467f450ca2\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/5e999bfc-f8b2-4ab7-96a8-c1467f450ca2.png\" loading=\"lazy\" alt=\"Download Now: Free Instagram for Business Kit + Templates\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h4>Table of Contents:<\/h4>\n<p><a id=\"why-instagram-marketing-matters\" data-hs-anchor=\"true\"\/><\/p>\n<h2>Why Instagram Marketing Matters for Small Businesses<\/h2>\n<p>In our digital-first world, Instagram is one of the first places people go to learn about a small business. Today, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/\">90% of people<\/a>\u00a0follow at least one business on Instagram. Further, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/blog\/instagram-shopping-product-tags-customers\">1 in 2 people<\/a> use the app to discover new brands, products, and services.<\/p>\n<p>As a small business owner, you need to use Instagram to get your business in front of customers and build brand loyalty. But without a clear Instagram marketing strategy in place, you may find yourself struggling to grow your audience, post content consistently, or generate quality engagement. If this sounds familiar, you\u2019re not alone. Over <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/93-of-small-businesses-struggle-with-common-social-media-challenges-301238532.html\">90% of small businesses<\/a>\u00a0struggle with these common social media challenges.<\/p>\n<p>Here\u2019s the good news: Even if you have a small budget, limited resources, or a one-person team, there are several Instagram marketing strategies that small businesses can use to grow their presence and find success on the platform. Let\u2019s dive in.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<p><iframe loading=\"lazy\" title=\"Instagram Marketing For Small Business | The Best Way to Do Instagram Marketing\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/o_q02EtWsUc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p><a id=\"instagram-marketing-strategies\" data-hs-anchor=\"true\"\/><\/p>\n<h2>15 Instagram Marketing Strategies for Small Businesses<\/h2>\n<h3>1. Start with a goal.<\/h3>\n<p>There\u2019s no doubt that Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform.<\/p>\n<p>Here are a few examples of goals you might choose for your Instagram marketing strategy:<\/p>\n<ul>\n<li>Increase sales.<\/li>\n<li>Drive website traffic.<\/li>\n<li>Generate brand awareness.<\/li>\n<li>Boost customer engagement. \u00a0<\/li>\n<\/ul>\n<p>Once you have a goal in place, you can use that to guide the type of content you post, the people you want to reach, and the general messaging to use on your page.<\/p>\n<h3>2. Set up the basics of your profile.<\/h3>\n<p>A few basic elements of an Instagram business profile are a profile picture, business name, and business category. Your page should also include contact information like a phone number, email, and address (if you have a physical location).<\/p>\n<p>Clothing brand <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/onequince\/\">Quince<\/a>\u00a0includes a contact email in its bio so customers can easily reach out to the brand for support.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-profile.png?width=1525&amp;name=instagram-marketing-small-businesses-profile.png\" loading=\"lazy\" alt=\"instagram marketing for small business, the Instagram bio for small business Quince is an important element of its Instagram marketing strategy.\" width=\"1525\" loading=\"lazy\" style=\"width: 1525px;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-profile.png?width=763&amp;name=instagram-marketing-small-businesses-profile.png 763w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-profile.png?width=1525&amp;name=instagram-marketing-small-businesses-profile.png 1525w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-profile.png?width=2288&amp;name=instagram-marketing-small-businesses-profile.png 2288w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-profile.png?width=3050&amp;name=instagram-marketing-small-businesses-profile.png 3050w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-profile.png?width=3813&amp;name=instagram-marketing-small-businesses-profile.png 3813w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-profile.png?width=4575&amp;name=instagram-marketing-small-businesses-profile.png 4575w\" sizes=\"auto, (max-width: 1525px) 100vw, 1525px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/onequince\/\">Image Source<\/a><\/em><\/p>\n<p>Another way to get the most out of your Instagram profile is to make sure it\u2019s <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-seo\">search-friendly<\/a>. Create a searchable username so people can easily find your business.<\/p>\n<p>Your profile image should also be something recognizable like your logo so new followers instantly recognize your brand\u2019s thumbnail as they scroll.<\/p>\n<h3>3. Optimize your bio.<\/h3>\n<p>Your Instagram bio is the first thing people see when they visit your profile \u2014 think of it like the homepage of your website.<\/p>\n<p>If you only have a few seconds to capture a visitor\u2019s attention, what are the main elements or pieces of information you want them to take away?<\/p>\n<p>Use your bio to let new followers know who you are and what you do. Include your company\u2019s tagline or put together a sentence or two that sum up the type of content people can expect to see by giving you a follow. \u00a0<\/p>\n<p>You can also use your bio as an opportunity to share announcements, promotions, or product launches. Pet brand <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/wildone\/\">Wild One<\/a>\u00a0includes special offers in their bio.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-bio.jpg?width=1880&amp;name=instagram-marketing-small-businesses-bio.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, pet brand Wild One uses its Instagram bio to promote its small business promotions.\" width=\"1880\" loading=\"lazy\" style=\"width: 1880px;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-bio.jpg?width=940&amp;name=instagram-marketing-small-businesses-bio.jpg 940w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-bio.jpg?width=1880&amp;name=instagram-marketing-small-businesses-bio.jpg 1880w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-bio.jpg?width=2820&amp;name=instagram-marketing-small-businesses-bio.jpg 2820w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-bio.jpg?width=3760&amp;name=instagram-marketing-small-businesses-bio.jpg 3760w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-bio.jpg?width=4700&amp;name=instagram-marketing-small-businesses-bio.jpg 4700w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-bio.jpg?width=5640&amp;name=instagram-marketing-small-businesses-bio.jpg 5640w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/wildone\/\">Image Source<\/a><\/em><\/p>\n<h3>4. Be intentional with your bio link.<\/h3>\n<p>If one of your Instagram marketing goals is to drive more traffic to your small business\u2019 website, then spend a little extra time optimizing the link section of your bio.<\/p>\n<p>Because you can\u2019t include clickable links in Instagram captions, the link in your bio is what users will click on to learn more about your brand, shop your products, or sign up for an email list.<\/p>\n<p>Use the link section to direct people where you want them to go next.<\/p>\n<p>If you have multiple pages or products you want to promote at once, use a tool like <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/linktr.ee\/\">Linktree<\/a>\u00a0or <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/later.com\/link-in-bio\">Later\u2019s Link in Bio<\/a>. These tools turn your main link into a mini website, giving users multiple options to click on within one link.<\/p>\n<p>Newsletter brand <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/girlsnightinclub\/\">Girls\u2019 Night In<\/a>\u00a0uses a link tool to make it easy for its followers to find and visit links for products and articles that were mentioned in their posts.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Img%20name-%20instagram-marketing-small-businesses-link.jpg?width=1380&amp;name=Img%20name-%20instagram-marketing-small-businesses-link.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, the link section from Girls\u2019 Night In Club\u2019s Instagram profile directs followers to several links in one place.\" width=\"1380\" loading=\"lazy\" style=\"width: 1380px;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Img%20name-%20instagram-marketing-small-businesses-link.jpg?width=690&amp;name=Img%20name-%20instagram-marketing-small-businesses-link.jpg 690w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Img%20name-%20instagram-marketing-small-businesses-link.jpg?width=1380&amp;name=Img%20name-%20instagram-marketing-small-businesses-link.jpg 1380w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Img%20name-%20instagram-marketing-small-businesses-link.jpg?width=2070&amp;name=Img%20name-%20instagram-marketing-small-businesses-link.jpg 2070w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Img%20name-%20instagram-marketing-small-businesses-link.jpg?width=2760&amp;name=Img%20name-%20instagram-marketing-small-businesses-link.jpg 2760w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Img%20name-%20instagram-marketing-small-businesses-link.jpg?width=3450&amp;name=Img%20name-%20instagram-marketing-small-businesses-link.jpg 3450w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Img%20name-%20instagram-marketing-small-businesses-link.jpg?width=4140&amp;name=Img%20name-%20instagram-marketing-small-businesses-link.jpg 4140w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/linkin.bio\/girlsnightinclub\">Image Source<\/a><\/em><\/p>\n<h3>5. Host a giveaway<\/h3>\n<p>Want to grow your audience on Instagram? Host a giveaway.<\/p>\n<p>According to one study, giveaways help Instagram accounts <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster\">grow 70% faster in just three months<\/a>.<\/p>\n<p>And it\u2019s easy to see why. Instagram giveaways increase brand awareness, boost organic engagement, and drive more people to your profile by encouraging likes, comments, and shares for a chance to win.<\/p>\n<p>To generate even more engagement for your giveaway, team up with another brand for a joint prize like <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/oat.haus\/\">Oat Haus<\/a>\u00a0and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/califiafarms\/\">Califia Farms<\/a>\u00a0did below.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-giveaway.jpg?width=432&amp;name=instagram-marketing-small-businesses-giveaway.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, Califia Farms and Oat Haus collaborate on a giveaway as part of their Instagram marketing strategies.\" width=\"432\" loading=\"lazy\" style=\"width: 432px; margin-left: auto; margin-right: auto; display: block;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-giveaway.jpg?width=216&amp;name=instagram-marketing-small-businesses-giveaway.jpg 216w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-giveaway.jpg?width=432&amp;name=instagram-marketing-small-businesses-giveaway.jpg 432w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-giveaway.jpg?width=648&amp;name=instagram-marketing-small-businesses-giveaway.jpg 648w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-giveaway.jpg?width=864&amp;name=instagram-marketing-small-businesses-giveaway.jpg 864w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-giveaway.jpg?width=1080&amp;name=instagram-marketing-small-businesses-giveaway.jpg 1080w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-giveaway.jpg?width=1296&amp;name=instagram-marketing-small-businesses-giveaway.jpg 1296w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CjBCZcDLuMg\/\">Image Source<\/a><\/em><\/p>\n<p>Not only does more than one prize incentivize people to enter, but teaming up with another brand doubles the audience that will see your content or be introduced to your brand for the first time.<\/p>\n<h3>6. Geotag your posts.<\/h3>\n<p>If you have a physical location for your small business, be sure to create a geotag so you can include it in your Instagram posts. A geotag provides location data which helps users pinpoint exactly where to find your small business.<\/p>\n<p>Not only that, but Instagram also organizes posts that use a certain geotag under one searchable tab so users can see all of the posts from that location.<\/p>\n<p>By contributing to the tag, you can show people what they can expect when visiting your business. For instance, if you have a restaurant, use your geotag to show off menu items or give people a glimpse at what the dining atmosphere is like.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-geotag.jpg?width=396&amp;name=instagram-marketing-small-businesses-geotag.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, the Instagram geotag results for Austin-based food truck small business, Patrizi\u2019s\" width=\"396\" loading=\"lazy\" style=\"width: 396px; margin-left: auto; margin-right: auto; display: block;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-geotag.jpg?width=198&amp;name=instagram-marketing-small-businesses-geotag.jpg 198w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-geotag.jpg?width=396&amp;name=instagram-marketing-small-businesses-geotag.jpg 396w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-geotag.jpg?width=594&amp;name=instagram-marketing-small-businesses-geotag.jpg 594w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-geotag.jpg?width=792&amp;name=instagram-marketing-small-businesses-geotag.jpg 792w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-geotag.jpg?width=990&amp;name=instagram-marketing-small-businesses-geotag.jpg 990w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-geotag.jpg?width=1188&amp;name=instagram-marketing-small-businesses-geotag.jpg 1188w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/patrizisaustin\/\">Image Source<\/a><\/em><\/p>\n<h3>7. Tap into user-generated content.<\/h3>\n<p>Content creation is at the heart of Instagram marketing, but it\u2019s no small feat. From brainstorming creative ideas to shooting images or taking videos, there\u2019s a lot that goes into a single post.<\/p>\n<p>This is where user-generated content (UGC) comes in handy.<\/p>\n<p>UGC is content that\u2019s been created and posted by Instagram users. It\u2019s usually in the form of an image or video of someone using your product or visiting your business.<\/p>\n<p>You can scope out UGC by checking out posts that you\u2019re tagged in or browsing through content that uses your geotag.<\/p>\n<p>Self-care brand <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/chillhouse\/\">Chillhouse<\/a>\u00a0regularly reposts customer photos that align with the rest of its Instagram content.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-ugc.jpg?width=447&amp;name=instagram-marketing-small-businesses-ugc.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, user-generated content is a part of Chillhouse\u2019s Instagram marketing strategy for their small business.\" width=\"447\" loading=\"lazy\" style=\"width: 447px; margin-left: auto; margin-right: auto; display: block;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-ugc.jpg?width=224&amp;name=instagram-marketing-small-businesses-ugc.jpg 224w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-ugc.jpg?width=447&amp;name=instagram-marketing-small-businesses-ugc.jpg 447w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-ugc.jpg?width=671&amp;name=instagram-marketing-small-businesses-ugc.jpg 671w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-ugc.jpg?width=894&amp;name=instagram-marketing-small-businesses-ugc.jpg 894w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-ugc.jpg?width=1118&amp;name=instagram-marketing-small-businesses-ugc.jpg 1118w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-ugc.jpg?width=1341&amp;name=instagram-marketing-small-businesses-ugc.jpg 1341w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/Ci-wcC0poT1\/\">Image Source<\/a><\/em><\/p>\n<p>Not only is UGC a time-saver when it comes to content creation, but it also helps build social proof and brand credibility by showing followers <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/user-generated-content-stats\">authentic content<\/a>\u00a0from real people.<\/p>\n<h3>8. Offer exclusive promotions.<\/h3>\n<p>If you want to give people a reason to follow you on Instagram, offer exclusive promotions for followers.<\/p>\n<p>Share a discount code that followers can mention if they visit your business in person or use at checkout when shopping online. To make the promotion even more exclusive, use Stories to share discount codes. Because Stories disappear after 24 hours, followers may feel a sense of FOMO if they don\u2019t act on it quickly.<\/p>\n<p>Promotions give your followers a reason to stay engaged and look forward to what and when you\u2019ll post next, which helps build brand loyalty for your small business.<\/p>\n<h3>9. \u00a0Take advantage of hashtags.<\/h3>\n<p>Hashtags are essential for your small business\u2019s Instagram marketing strategy. Hashtags can help you join in on a conversation or topic that\u2019s relevant to your brand. They also help Instagram categorize your content. When users search or browse a hashtag they\u2019re interested in, they may see your posts.<\/p>\n<p>Not only are\u00a0hashtags a tool for users to discover new brands and content on the platform, but they also allow your small business to build brand awareness and recognition.<\/p>\n<p>Consider creating a branded hashtag and encourage followers to use it when they post about your brand. This helps build brand recognition and encourages people to share UGC.<\/p>\n<p>Shoe brand <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/tecovas\/\">Tecovas<\/a>\u00a0created a branded hashtag for an Instagram campaign that encouraged followers to share their game-day outfits using the hashtag #TecovasTailgate.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-hashtags.jpg?width=1999&amp;name=instagram-marketing-small-businesses-hashtags.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, an Instagram post from boot brand Tecovas demonstrates how branded hashtags can be effective for Instagram marketing strategy for a small business.\" width=\"1999\" loading=\"lazy\" style=\"width: 1999px;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-hashtags.jpg?width=1000&amp;name=instagram-marketing-small-businesses-hashtags.jpg 1000w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-hashtags.jpg?width=1999&amp;name=instagram-marketing-small-businesses-hashtags.jpg 1999w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-hashtags.jpg?width=2999&amp;name=instagram-marketing-small-businesses-hashtags.jpg 2999w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-hashtags.jpg?width=3998&amp;name=instagram-marketing-small-businesses-hashtags.jpg 3998w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-hashtags.jpg?width=4998&amp;name=instagram-marketing-small-businesses-hashtags.jpg 4998w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-hashtags.jpg?width=5997&amp;name=instagram-marketing-small-businesses-hashtags.jpg 5997w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CioETRppIq7\/\">Image Source<\/a><\/em><\/p>\n<h3>10. Engage with influencers.<\/h3>\n<p>Every industry has its influencers, from food to beauty to business. Influencers are highly effective at connecting with an audience and building trust with their followers. In fact, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/37-of-consumers-trust-social-media-influencers-over-brands-301538111.html#:~:text=Consumers%20are%20turning%20to%20social,than%20Boomers%20to%20trust%20influencers.\">37% of consumers trust social media influencers<\/a>\u00a0over brands.<\/p>\n<p>If you have extra room in your marketing budget, consider partnering with an influencer for sponsored content.<\/p>\n<p>As a small business, micro-influencers (influencers with around 10,000 followers or less) may be best to collaborate with or form a partnership with. Not only are they more relatable to your audience than a mega influencer or celebrity, but micro-influencers tend to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/influencermarketinghub.com\/micro-influencer-marketing\/\">generate more engagement<\/a>\u00a0than those with hundreds of thousands of followers.<\/p>\n<h3>11. Make your posts shoppable.<\/h3>\n<p>Each month, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/earthweb.com\/how-many-people-use-instagram-shopping\/#:~:text=the%20top%20ones.-,Conclusion,shopping%20tags%20and%20Instagram%20Checkout.\">130 million people<\/a>\u00a0use Instagram\u2019s shopping features. If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/shopping\">Instagram\u2019s commerce tools<\/a>.<\/p>\n<p>Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your shop on your profile, you can add product tags to your posts like the outdoor brand <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/kammok\/\">Kammok<\/a>\u00a0does below.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-products.jpg?width=447&amp;name=instagram-marketing-small-businesses-products.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, a shoppable Instagram post from small business Kammok.\" width=\"447\" loading=\"lazy\" style=\"width: 447px; margin-left: auto; margin-right: auto; display: block;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-products.jpg?width=224&amp;name=instagram-marketing-small-businesses-products.jpg 224w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-products.jpg?width=447&amp;name=instagram-marketing-small-businesses-products.jpg 447w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-products.jpg?width=671&amp;name=instagram-marketing-small-businesses-products.jpg 671w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-products.jpg?width=894&amp;name=instagram-marketing-small-businesses-products.jpg 894w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-products.jpg?width=1118&amp;name=instagram-marketing-small-businesses-products.jpg 1118w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-products.jpg?width=1341&amp;name=instagram-marketing-small-businesses-products.jpg 1341w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CfuZFGwv43j\/\">Image Source<\/a><\/em><\/p>\n<h3>12. Talk to your followers.<\/h3>\n<p>With all of the features that are available on Instagram these days, it can be easy to overlook one of the foundational elements of the platform: being social.<\/p>\n<p>Engage with your audience wherever and whenever you can \u2013 in the comments section, in Stories replies, or even in DMs. By connecting with your audience on a personal level, you humanize your small business and build strong customer relationships.<\/p>\n<p>You can start the conversation by directly asking for follower input. Use the interactive features on Stories, like polls and questions, to gather feedback and generate ideas from your audience.<\/p>\n<p>Encouraging participation is another way to connect on a more personal level. Your followers will feel like they\u2019re part of your community.<\/p>\n<h3>13. Experiment with Reels.<\/h3>\n<p>Instagram has rolled out several new features over the years including Stories, Lives, and now Reels.<\/p>\n<p>Reels are short-form videos that can be creatively edited to form a compilation of clips that tell a story.<\/p>\n<p>Here are a few ideas for Instagram Reels:<\/p>\n<ul>\n<li>Show a day in the life of a small business owner.<\/li>\n<li>Share a behind-the-scenes look at your process.<\/li>\n<li>Tell the story behind the brand.<\/li>\n<li>Introduce team members.<\/li>\n<li>Give a tour of your space (office, storefront, restaurant, etc.).<\/li>\n<\/ul>\n<p>Small businesses can also use Reels to share how-to videos that educate their followers. In the Reels below, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/pfcandleco\/\">P.F. Candle Co.<\/a>\u00a0demonstrates how to safely relight one of their candles.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-reels.jpg?width=447&amp;name=instagram-marketing-small-businesses-reels.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, an Instagram Reels from P.F. Candle Co. features a candle and text overlay that says \u201cwe\u2019re going to show you how to safely relight your candle.\u201d\" width=\"447\" loading=\"lazy\" style=\"width: 447px; margin-left: auto; margin-right: auto; display: block;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-reels.jpg?width=224&amp;name=instagram-marketing-small-businesses-reels.jpg 224w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-reels.jpg?width=447&amp;name=instagram-marketing-small-businesses-reels.jpg 447w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-reels.jpg?width=671&amp;name=instagram-marketing-small-businesses-reels.jpg 671w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-reels.jpg?width=894&amp;name=instagram-marketing-small-businesses-reels.jpg 894w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-reels.jpg?width=1118&amp;name=instagram-marketing-small-businesses-reels.jpg 1118w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-reels.jpg?width=1341&amp;name=instagram-marketing-small-businesses-reels.jpg 1341w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CiiMremgMgw\/\">Image Source<\/a><\/em><em>\u00a0<\/em><\/p>\n<h3>14. Get creative with your captions.<\/h3>\n<p>For small businesses, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-captions\">your Instagram captions<\/a>\u00a0are an opportunity to add personality to the brand.<\/p>\n<p>Rather than directly promoting your product or service, you can use your captions to spark conversations with your audience, encourage engagement, or show off the human side of your business. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/waterloosparkling\/\">Waterloo Sparkling Water<\/a>\u00a0keeps its tone fun and human in the post below.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-captions.jpg?width=447&amp;name=instagram-marketing-small-businesses-captions.jpg\" loading=\"lazy\" alt=\"instagram marketing for small business, an Instagram post from Waterloo Sparkling Water that uses a creative caption to humanize its small business as part of its Instagram marketing strategy.\" width=\"447\" loading=\"lazy\" style=\"width: 447px; margin-left: auto; margin-right: auto; display: block;\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-captions.jpg?width=224&amp;name=instagram-marketing-small-businesses-captions.jpg 224w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-captions.jpg?width=447&amp;name=instagram-marketing-small-businesses-captions.jpg 447w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-captions.jpg?width=671&amp;name=instagram-marketing-small-businesses-captions.jpg 671w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-captions.jpg?width=894&amp;name=instagram-marketing-small-businesses-captions.jpg 894w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-captions.jpg?width=1118&amp;name=instagram-marketing-small-businesses-captions.jpg 1118w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/instagram-marketing-small-businesses-captions.jpg?width=1341&amp;name=instagram-marketing-small-businesses-captions.jpg 1341w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\"\/><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CcD_ZR3lJ-X\/\">Image Source<\/a><\/em><\/p>\n<h3>15. Analyze your metrics.<\/h3>\n<p>To understand how well your Instagram marketing strategy is performing, it\u2019s essential to track and measure your metrics.<\/p>\n<p>You can use Instagram\u2019s native insights or one of the many <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-analytics-tools?_ga=2.88765723.1639556862.1664295403-1894505993.1640154307\">free and paid Instagram analytics tools<\/a>. Make sure you have a set of metrics you want to track and a process to evaluate their success.<\/p>\n<p>The metrics you choose to measure should tie back to your goals. If the goal of your Instagram marketing strategy is to drive more people to your website, then you\u2019ll want to track your Instagram link clicks to see how they correlate to your site traffic.<\/p>\n<p><a id=\"getting-started\" data-hs-anchor=\"true\"\/><\/p>\n<h2>Getting Started<\/h2>\n<p>Instagram continues to be a powerful and effective way for small businesses to grow their brand. With a strong Instagram marketing strategy in place, small businesses can reach new customers, increase sales, and build loyal customer relationships through the app for years to come.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2db39870-e18b-4909-9c9e-8606903b35fb\"><span class=\"hs-cta-node hs-cta-2db39870-e18b-4909-9c9e-8606903b35fb\" id=\"hs-cta-2db39870-e18b-4909-9c9e-8606903b35fb\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/2db39870-e18b-4909-9c9e-8606903b35fb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2db39870-e18b-4909-9c9e-8606903b35fb\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/2db39870-e18b-4909-9c9e-8606903b35fb.png\" loading=\"lazy\" alt=\"New Call-to-action\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-marketing-small-business\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seventy-one percent of US businesses use Instagram\u00a0to market their products, services, and brand to more than one billion users on the app. With a variety&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Marketing for Small Businesses: The Complete Guide - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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