{"id":18859,"date":"2022-11-25T12:29:06","date_gmt":"2022-11-25T12:29:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/womens-aid-subverts-englands-its-coming-home-with-domestic-violence-message\/"},"modified":"2022-11-25T12:29:06","modified_gmt":"2022-11-25T12:29:06","slug":"womens-aid-subverts-englands-its-coming-home-with-domestic-violence-message","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/womens-aid-subverts-englands-its-coming-home-with-domestic-violence-message\/","title":{"rendered":"Women\u2019s Aid Subverts England\u2019s \u2018It\u2019s Coming Home\u2019 With Domestic Violence Message"},"content":{"rendered":"

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Ad by House 337 marks International Day for the Elimination of Violence Against Women\u200b.<\/strong><\/p>\n

Women\u2019s Aid and House 337 have subverted England\u2019s \u2019It\u2019s Coming Home\u2019 call to highlight increased cases of domestic violence around the World Cup.<\/p>\n

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The chilling minute-long film is a single shot panning across an ordinary English street as people enjoying the game, but it then hits one home with a flag reading \u2018He\u2019s coming home.\u2019<\/p>\n

Women\u2019s Aid developed the campaign in response to the stat that domestic violence cases increase by 38% during the winter months and the fact more men are staying home to watch the games. <\/p>\n

Christopher Ringsell, who is creative director at House 337, said: \u201cDuring this time, as the nation comes together, we want to subvert the usual football tropes and shine a light on the chilling fact that for many women it\u2019s a time of fear, not celebration. They need your support too. The visual spectacle of the flag retains its power, but with a new, chilling twist.\u201c<\/p>\n

The spot airs for the first time today, after England\u2019s second group game against the USA. November 25 is also the International Day for the Elimination of Violence Against Women.<\/p>\n

To support the video, there will be out-of-home sites displaying the \u2018He\u2019s coming home\u2019 flag. The flag was designed by Corbin Shaw, whose work typically features hard-hitting words over the St George\u2019s flag. Post-campaign, the flags will be auctioned with proceeds going to Women\u2019s Aid. <\/p>\n

Credits<\/strong><\/p>\n

Executive creative director: Jo Moore<\/p>\n

Creative director: Chris Ringsell<\/p>\n

Senior creative: Holly Fallows<\/p>\n

Senior creative: Charlotte Watmough<\/p>\n

Head of strategy: Georgina Murray-Burton<\/p>\n

Strategy director: Laura Sammarco<\/p>\n

Senior influencer strategist: Paul Lynch<\/p>\n

Business director: Kat Thompson<\/p>\n

Senior account director: Marianne Roberts<\/p>\n

Account manager: Catia Fernandes Poon<\/p>\n

Agency senior producer: Tash Dean<\/p>\n

Senior project manager: Chelsea Chapman<\/p>\n

Design director: Aaron Pacey<\/p>\n

Head of production: Victoria Fischer<\/p>\n

Executive producer: Melody Sylvester<\/p>\n

Photographer: Felicity Crawshaw<\/p>\n

Director: Sara Dunlop<\/p>\n

Production company: The Corner Shop<\/p>\n<\/div>\n