{"id":18851,"date":"2022-11-25T11:56:48","date_gmt":"2022-11-25T11:56:48","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/main-takeaways-from-6-world-class-marketers\/"},"modified":"2022-11-25T11:56:48","modified_gmt":"2022-11-25T11:56:48","slug":"main-takeaways-from-6-world-class-marketers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/main-takeaways-from-6-world-class-marketers\/","title":{"rendered":"Main Takeaways From 6 World-Class Marketers"},"content":{"rendered":"

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CXL Live 2022<\/strong><\/a> was a blast. Over 300 old and new faces<\/strong> flew to Austin to spend two days full of networking and talks on growth and experimentation<\/strong>. Add to that breakfast tacos, a lot of beer, and three parties. <\/p>\n

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy.<\/p>\n

This conference focused on relationship building, and a lot of work was put into creating curated groups to have fruitful round table discussions with like-minded peers. However, that\u2019s not to say content doesn\u2019t matter<\/strong>.<\/p>\n

It does, and we brought world-class marketers<\/strong> to deliver keynotes full of value on growth and experimentation. These are the highlights of each one.<\/p>\n

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More networking and curated roundtables, less gurus and swag<\/h2>\n

The most important factor for differentiation<\/a> in CXL Live is its unique format. <\/p>\n

Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. <\/strong><\/p>\n

But we put an even bigger focus on the value that smaller groups and relationship-building have<\/strong>. We wanted people to connect and discuss real problems and challenges with other peers. We arranged vetted and curated groups for roundtable discussions<\/strong>, and matched everyone with other like-minded people.<\/p>\n

And we received amazing feedback<\/strong> on the quality of networking that people got:<\/p>\n

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CXL raised the bar and created an experience unlike any other marketing event I\u2019ve ever been to. They figured out something many bigger events miss: it\u2019s not about the gurus, swag, and booths.
They focused almost exclusively on curating an environment where you get to talk about substantial topics with the brightest people in our industry.<\/p>\n

Andrei Faji, Engagement Marketing @ PandaDoc<\/a><\/cite><\/p><\/blockquote>\n

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Every conference should be like CXL Live. <\/p>\n

Great talks. Real conversations with good people. Sooo many delicious tacos!<\/p>\n

Definitely make #CXLLive<\/a> a priority in 2023. (It might just change your mind about conferences.) Thanks @peeplaja<\/a> @CXLdotcom<\/a> for putting on a flawless event pic.twitter.com\/WtO0aO28xu<\/a><\/p>\n

\u2014 Emma Stratton (@EmmaStratton_1) October 27, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

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CXL live is a marketing conference that gets it. It\u2019s like they thought about the attendees and what they need and then designed a format focused on them. The small group roundtable discussions were amazing.<\/p>\n

Gavin Braman, Co-Founder @ Drifting Creatives<\/a><\/cite><\/p><\/blockquote>\n

Peep Laja: \u201cHow to win\u201d<\/h2>\n
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