{"id":18841,"date":"2022-11-25T10:12:17","date_gmt":"2022-11-25T10:12:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/7-ways-to-use-google-trends-for-seo-content-marketing\/"},"modified":"2022-11-25T10:12:17","modified_gmt":"2022-11-25T10:12:17","slug":"7-ways-to-use-google-trends-for-seo-content-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/7-ways-to-use-google-trends-for-seo-content-marketing\/","title":{"rendered":"7 Ways To Use Google Trends For SEO & Content Marketing"},"content":{"rendered":"

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Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight.<\/p>\n

Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights.<\/p>\n

Learn new ways to unlock the power of one of Google\u2019s most important SEO tools.<\/p>\n

The Value Of Google Trends<\/h2>\n

While Google Trends is accurate, it doesn\u2019t show the amount of traffic in actual numbers.<\/p>\n

It shows the numbers of queries made in relative percentages on a scale of zero to 100.<\/p>\n

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords<\/a>.<\/p>\n

But those numbers are only estimates <\/strong>that are extrapolated from a mix of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.<\/p>\n

The clickstream data usually comes from anonymized traffic data acquired from users of certain pop-up blockers, browser plugins, and some free anti-virus software.<\/p>\n

The SEO tools then apply a calculation that corresponds to their best guess of how that data correlates with Google keyword search and traffic volume.<\/p>\n

So, even though paid SEO tools<\/a> provide estimates of keyword traffic, the data presented by Google Trends is based on actual search queries and not guesses.<\/p>\n

That\u2019s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of true keyword search volume.<\/p>\n

There are other functions in Google Trends that can help dial in accurate segmentation of the keyword data that helps to understand what geographic locations are best for promotional efforts and also discover new and trending keywords.<\/p>\n

How To Use Google Trends For SEO<\/h2>\n

1. Get More Accurate Data By Comparing Keywords<\/h3>\n

Google Trends shows a relative visualization of traffic on a scale of zero to 100.<\/p>\n

You can\u2019t really know if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of zero to one hundred.<\/p>\n

However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword phrase.<\/p>\n

One way to do this is to compare keyword search volume<\/a> with a keyword whose accurate traffic numbers are already known, for example, from a PPC campaign.<\/p>\n

If the keyword volume is especially large for which you don\u2019t have a keyword to compare, there\u2019s another way to find a keyword to use for comparison.<\/p>\n

A comparison keyword doesn\u2019t have to be related. It can be in a completely different vertical and could even be the name of a trending celebrity.<\/p>\n

The important thing is the general keyword volume data.<\/p>\n

Google publishes a Google Trends Daily Trends<\/a> webpage that shows trending search queries.<\/p>\n

What\u2019s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, etc.<\/p>\n

Example Of How To Pinpoint Search Volume<\/h3>\n

I\u2019m going to use the search phrase [how to lose weight]\u00a0as an example of how to use Google Trends to get a close idea<\/strong> of actual search volume.<\/p>\n

The way I do it is by using known search volumes and comparing them to the target keyword phrase.<\/p>\n

Google provides search volumes on its trending searches page<\/a>, which can be adjusted for what\u2019s trending in any country.<\/p>\n

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News]) was trending with 20,000+ searches.<\/p>\n

Step 1. Find Search Trends For Target Keyword Phrases<\/strong><\/p>\n

The target keyword phrase we\u2019re researching is [how to lose weight].<\/p>\n

Below is a screenshot of the one-year trend for the target keyword phrase:<\/p>\n

\"ScreenshotScreenshot from Google Trends, September 2022<\/span>