{"id":18827,"date":"2022-11-25T08:09:58","date_gmt":"2022-11-25T08:09:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/10-ways-to-capture-and-keep-your-readers-attention-until-the-end-of-your-blog-post\/"},"modified":"2022-11-25T08:09:58","modified_gmt":"2022-11-25T08:09:58","slug":"10-ways-to-capture-and-keep-your-readers-attention-until-the-end-of-your-blog-post","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/10-ways-to-capture-and-keep-your-readers-attention-until-the-end-of-your-blog-post\/","title":{"rendered":"10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post"},"content":{"rendered":"

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The human attention span is steadily declining. Sadly this isn\u2019t conjecture, it\u2019s an undeniable fact. From the year 2000 to the present day, our attention spans have declined<\/a> from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because if you\u2019re looking to capture and keep your readers\u2019 attention until the end of your blog posts, then it\u2019s getting harder to do so.<\/p>\n

But marketers biting their nails can breathe a sigh of relief because there\u2019s still hope. While it is true that it\u2019s getting progressively harder to keep your audience reading until the end, there\u2019s still a lot you can do to keep people hooked and hanging on to every single word. It\u2019s just a matter of making the right tweaks to your content.<\/p>\n

So while the average person may spend just 37 seconds reading through a blog post, there\u2019s no reason that statistic has to apply to you. Let\u2019s dive right in and look at 10 things you can actively do while writing your next blog post so that your readers remain actively engaged and don\u2019t wander off just about a paragraph or two into your well thought out post.<\/p>\n

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  1. Introductions Are Everything<\/li>\n<\/ol>\n

    Before you worry about keeping your readers\u2019 attention, you need to capture it. This means you need to get them interested right from the beginning and steadily build on it. To do that you need a rock solid introduction.\u00a0<\/p>\n

    Start by presenting useful information right up front in a short concise manner. You need to get them interested as quickly as possible, you can always go into detail later on once they\u2019re already hooked.<\/p>\n

    So hook them early. One way of doing this is to tell them the value you\u2019re about to give them. Simply state what they\u2019re going to learn by the end of the article. Another way is to use an alarming statistic or fact that they probably didn\u2019t know. You can also begin with a relatable struggle or pain that moves your reader emotionally and makes them feel empathy immediately.<\/p>\n

    A great example of this can be found in this article by HealthyAmericans<\/a>, an American mattress company. Notice how they start their intro with the relatable struggle of back pain faced by a vast majority of Americans. Quickly followed by pointing to how it can potentially affect sleep quality. Thus creating an incentive to keep reading as the reader needs to know what can possibly solve this common problem.<\/p>\n

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    Finally if your article covers something that\u2019s been written about extensively then make sure you highlight what\u2019s different about your content right at the beginning. This way the reader is made aware of what they\u2019re going to learn going in and feels compelled to stay for the value your content brings.<\/p>\n

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    1. Keep Your Language Simple<\/li>\n<\/ol>\n

      When it comes to writing, less is more. You might be tempted to use complicated terms, long winding sentences and difficult to understand phrases or expressions. But unless you\u2019re writing for academic purposes or a very niche audience, it\u2019s always a bad idea to do so.<\/p>\n

      Your language needs to be as simple as possible. You don\u2019t want to alienate people and you won\u2019t ever lose readers for being easy to understand. So avoid jargon, explain things with examples and aim to educate.<\/p>\n

      Keep your tone conversational and focus more on the emotions you want to bring out in your reader rather than the vocabulary you use. This ensures that you don\u2019t lose your reader\u2019s attention at any point because they\u2019re always able to follow along at every step of the way.\u00a0<\/p>\n

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      1. Formatting for Clarity\u00a0<\/li>\n<\/ol>\n

        When reading text online, most people skim through and only slow down to read if they find something that catches their eye. In fact, from studies it\u2019s been noticed that readers on average tend to go through web pages in an F shaped pattern.<\/p>\n

        This basically looks like a horizontal scan, followed by another horizontal scan lower down and a vertical scan down the left hand side of the page. Kind of like the letter F. While this may seem insignificant at first it has several implications.<\/p>\n

        For starters you need the first two paragraphs that make up the top of the F to have the most important, attention grabbing information. Secondly you need to make sure that subheadings, bullet points and headings all have important, attention grabbing words that hook your readers because that\u2019s what they\u2019re likely to see while skimming through your article.<\/p>\n

        Also make sure you always break up your text into small paragraphs of a few lines each. No one wants to be stuck reading walls of text with no white space. Use bullet points and numbered lists wherever possible for further clarity.<\/p>\n

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        1. Use Copywriting Formulae<\/li>\n<\/ol>\n

          Copywriting formulae are a great way to make sure you\u2019re writing in a structured way. They ensure that you\u2019re not ignoring aspects of the copy that are crucial to driving home important points with your reader. That being said, they won\u2019t guarantee that your reader will stay but they certainly help.<\/p>\n

          There\u2019s several copywriting formulae to choose from but it\u2019s more important to ensure you\u2019re addressing the reader\u2019s pain and problems before you try using a formulae. So for this article we\u2019ll stick to the tried and tested ones.<\/p>\n

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          Source: https:\/\/medium.com\/@imdavidlehfeldt\/aida-formula-how-to-use-it-to-drive-hot-results-with-your-copy-99b5ece90942<\/a><\/p>\n

          Pioneered by Elmo Lewis in the 1900s, AIDA<\/strong> is one of the oldest formulae around. The idea behind it is to A<\/strong>ttract the attention of your audience, create I<\/strong>nterest and D<\/strong>esire and finally encourage the reader to take A<\/strong>ction. Most copywriting formulae that followed after are just rehashed versions of AIDA.<\/p>\n

          Another solid copywriting formulae that\u2019s been around for a while is the PAS<\/strong> formulae. PAS stands for P<\/strong>roblem \u2013 A<\/strong>gitate \u2013 S<\/strong>olution and it works beautifully because people are more likely to act in order to avoid pain than to obtain some kind of gain. It\u2019s pretty straightforward, begin by talking about the problem, then agitate by going into detail and highlighting the emotions that occur as a result of that problem. Finally when your reader relates and feels a strong association with what you\u2019re saying and their [personal pain, offer up a solution to save the day.<\/p>\n

          Apart from these two, there\u2019s several other formulas that might work and it\u2019s always worth experimenting until you find one that does the trick for you.<\/p>\n

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          1. Overcome Obstacles to Attention\u00a0<\/li>\n<\/ol>\n

            No matter how captivating your blog post may be, there exist certain roadblocks that prevent your reader from finishing your article. These obstacles to holding your reader\u2019s attention can be overcome, but only if you\u2019re aware of them first.\u00a0<\/p>\n