{"id":18815,"date":"2022-11-25T07:28:45","date_gmt":"2022-11-25T07:28:45","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/litmus-10-email-marketing-predictions-from-the-experts\/"},"modified":"2022-11-25T07:28:45","modified_gmt":"2022-11-25T07:28:45","slug":"litmus-10-email-marketing-predictions-from-the-experts","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/litmus-10-email-marketing-predictions-from-the-experts\/","title":{"rendered":"Litmus: 10 Email Marketing Predictions from the Experts"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"page-2578\">\n<div class=\"article\">\n<div class=\"postauthor\">\n<p class=\"left\"><i class=\"icon-user\"\/> \u00a0Posted by <a href=\"https:\/\/www.emailmarketingrules.com\/author\/exacttarget\/\" title=\"Posts by Chad S. White\" rel=\"author\">Chad S. White<\/a> on November 22, 2022<\/p>\n<p class=\"right\"> \u00a0<a class=\"scroll\" href=\"https:\/\/www.emailmarketingrules.com\/litmus-10-email-marketing-predictions-from-the-experts\/#comments\">Leave a Comment<\/a><\/p>\n<\/p><\/div>\n<div class=\"feature-img\" style=\"background-color: #FFFFFF;\">\n\t\t                    \t\t<img decoding=\"async\" src=\"https:\/\/www.emailmarketingrules.com\/wp-content\/uploads\/2022\/11\/Litmus-10-Email-Marketing-Predictions-from-the-Experts.png\" loading=\"lazy\" class=\"attachment-feature size-feature wp-post-image\" alt=\"10 Email Marketing Predictions from the Experts\" srcset=\"https:\/\/www.emailmarketingrules.com\/wp-content\/uploads\/2022\/11\/Litmus-10-Email-Marketing-Predictions-from-the-Experts.png 880w, https:\/\/www.emailmarketingrules.com\/wp-content\/uploads\/2022\/11\/Litmus-10-Email-Marketing-Predictions-from-the-Experts-400x191.png 400w, https:\/\/www.emailmarketingrules.com\/wp-content\/uploads\/2022\/11\/Litmus-10-Email-Marketing-Predictions-from-the-Experts-750x358.png 750w, https:\/\/www.emailmarketingrules.com\/wp-content\/uploads\/2022\/11\/Litmus-10-Email-Marketing-Predictions-from-the-Experts-768x367.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\"\/>\t\t                    \t<\/div>\n<p><span style=\"font-size: 14pt;\">Litmus invited me and 9 other Litmus Live speakers to share their email marketing predictions for 2023. My prediction was about customer data platforms:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">\u201c<\/span>The sunsetting of third-party cookies, launch of Apple\u2019s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel customer data to make key decisions in their email marketing programs and other operations. Unfortunately, in most cases, that data is scattered across the organization in multiple databases that don\u2019t talk to each other very well, if at all.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 14pt;\">Adoption of customer data platforms will accelerate in 2023 because these systems solve this problem by aggregating all customer data in one central repository\u2014as well as cleaning the data, better controlling access to the data, and mobilizing the data for usage across channels. For email marketing, this will lead to more relevant personalization, better segmentation, and smarter automation that leverages a wider array of triggers across channels.<span style=\"font-weight: 400;\">\u201d<\/span><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Of the other email marketing predictions, I especially agreed with those by Aaron Beatty, Brian Westnedge, Lee Munroe, and Rebekah K. Josefy.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>&gt;&gt; <a href=\"https:\/\/www.litmus.com\/blog\/expert-email-marketing-predictions\/\" target=\"_blank\" rel=\"noopener\">Read all the predictions on the Litmus Blog<\/a><\/strong><\/span><\/p>\n<p>\t\t\t\t\t<rdf xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\" xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:trackback=\"http:\/\/madskills.com\/public\/xml\/rss\/module\/trackback\/\"><br \/>\n\t\t<description rdf:about=\"https:\/\/www.emailmarketingrules.com\/litmus-10-email-marketing-predictions-from-the-experts\/\" dc:identifier=\"https:\/\/www.emailmarketingrules.com\/litmus-10-email-marketing-predictions-from-the-experts\/\" dc:title=\"Litmus: 10 Email Marketing Predictions from the Experts\" trackback:ping=\"https:\/\/www.emailmarketingrules.com\/litmus-10-email-marketing-predictions-from-the-experts\/trackback\/\"\/><br \/>\n<\/rdf><br \/>\n\t\t\t\t<!-- END .article columns -->\n\t\t\t\t<\/div>\n<p>\t\t\t\t<!-- .postcomments --><\/p>\n<p>\t\t\t<!-- END .post columns -->\n\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"http:\/\/www.emailmarketingrules.com\/litmus-10-email-marketing-predictions-from-the-experts\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Posted by Chad S. White on November 22, 2022 \u00a0Leave a Comment Litmus invited me and 9 other Litmus Live speakers to share their email&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Litmus: 10 Email Marketing Predictions from the Experts - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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