{"id":18786,"date":"2022-11-25T05:58:48","date_gmt":"2022-11-25T05:58:48","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/revenue-operations-what-is-it-and-what-problems-does-it-solve\/"},"modified":"2022-11-25T05:58:48","modified_gmt":"2022-11-25T05:58:48","slug":"revenue-operations-what-is-it-and-what-problems-does-it-solve","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/revenue-operations-what-is-it-and-what-problems-does-it-solve\/","title":{"rendered":"Revenue Operations – What is it and what problems does it solve?"},"content":{"rendered":"

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Organisations have had to adapt to a ton of changes in recent years, one of the most significant involves trying to use organisational systems developed in the 20th century to manage a far more advanced and complex digital commercial model in the 21st Century.\u00a0<\/span><\/p>\n

These challenges have led to the rise of Revenue Operations (RevOps for short), with Gartner predicting that <\/span>75% of the highest growth companies in the world will deploy a RevOps model by 2025<\/b>. So, let\u2019s take a deeper dive into RevOps.<\/span><\/p>\n

What is Revenue Operations?\u00a0<\/b><\/p>\n

In its simplest form, Revenue Operations is the combination of data, processes, and technology aligned to drive efficiencies and scale go-to-market efforts across an organisation. The goal of RevOps is to close the gap between marketing, sales, and customer success teams so that they can work together seamlessly to attract, engage and retain customers.\u00a0<\/span><\/p>\n

\"Revenue<\/p>\n

Why was RevOps created?\u00a0<\/b><\/p>\n

The main reason why RevOps came about was due to businesses realising that the traditional organisational structure no longer cut it in today\u2019s day and age.\u00a0<\/span><\/p>\n

The main issues with this old way of doing things were \u2013 information wasn\u2019t flowing freely between departments (mainly because departments were siloed off from one another), decision making was slow because there were too many people involved, and processes were outdated and inefficient.\u00a0<\/span><\/p>\n

In order for businesses to keep up with the competition, they needed to find a way to operate as one cohesive unit instead of a bunch of disconnected parts. Enter Revenue Operations.\u00a0<\/span><\/p>\n\n\n\n
Here are some quick stats that sum up just how big these problems have become:\u00a0<\/b><\/p>\n