{"id":18774,"date":"2022-11-25T05:18:18","date_gmt":"2022-11-25T05:18:18","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/how-to-write-sales-emails-that-convert\/"},"modified":"2022-11-25T05:18:18","modified_gmt":"2022-11-25T05:18:18","slug":"how-to-write-sales-emails-that-convert","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/25\/how-to-write-sales-emails-that-convert\/","title":{"rendered":"How to write sales emails that convert"},"content":{"rendered":"

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\u201cI could have converted the prospect \u2013 if only I had written a more effective sales email!\u201d is perhaps one of the key regrets of your sales teams.<\/p>\n

MailChimp\u2019s 2022 statistics<\/a> say only about 21% of emails are opened. That means nearly 4 out of every 5 of your recipients do not open your emails.<\/p>\n

So how do you get your sales email opened more often? How do you get better responses to your emails? How do you drive results?<\/p>\n

In this blog, we cover what are the features of great sales emails, how to write the perfect sales email, great sales email templates that stand out, and things to keep in mind while writing a sales prospecting email.<\/p>\n

But before that, let\u2019s understand what a sales email is.<\/p>\n

What is a sales email<\/h2>\n

A sales email is an email you send to prospects you think might buy your product or services. The objective of such an email is to persuade the prospect to take some action that would take them further down the sales funnel.\u00a0<\/p>\n

Depending upon the nature of your product or service as well as the sales funnel, that action could be downloading a brochure, requesting further information, agreeing for a phone call, signing up for a free trial, or even making a purchase.<\/p>\n

Even if your prospect doesn\u2019t take any of the action above, it doesn\u2019t mean your email is a total failure or that you need to give up. An often-cited study<\/a> says 60% of customers say \u2018No\u2019 four times before saying \u2018Yes\u2019.<\/p>\n

Which means that all your followup emails are very much a part of your sales email campaign.<\/p>\n

Features of a great sales email<\/h2>\n

1. Great sales emails talk about recipients, not senders<\/h3>\n

You receive dozens of emails everyday, so which emails get your attention?<\/p>\n

No prizes for guessing: emails that talk about how your<\/em> business will benefit, not how great the sender is.<\/p>\n

Pretty much the same way, when you send out a sales email, be sure to make the email about them, not you. Don\u2019t talk about what you are, talk about how you can help them.\u00a0<\/p>\n

Here\u2019s a few pointers:<\/p>\n