{"id":18670,"date":"2022-03-04T04:02:54","date_gmt":"2022-03-04T04:02:54","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/04\/your-guide-to-landing-page-seo-best-practices\/"},"modified":"2022-03-04T04:02:54","modified_gmt":"2022-03-04T04:02:54","slug":"your-guide-to-landing-page-seo-best-practices","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/04\/your-guide-to-landing-page-seo-best-practices\/","title":{"rendered":"Your Guide to Landing Page SEO Best Practices"},"content":{"rendered":"

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The use of landing pages has become increasingly prominent in the digital landscape. A landing page is a destination web page, created for a specific purpose, often driven by a marketing or sales campaign, to convert web visitors to a lead or contact. You can direct a visitor to that specific page after they click on a call to action in an email, social media post, paid search ad, or any third-party channels.<\/p>\n

Landing pages are designed with a single focus or goal: to provide information and in return ask the visitor for their information. According to Unbounce.com<\/a>, \u201cthe average conversion rate on a landing page varies depending on your campaign type and industry but the average landing page conversion rate is 4.02%. Of the industries analyzed, the lowest-converting industry is higher education <\/strong>at 2.6%, and the highest-converting industry is vocational studies & job training at 6.1%.\u201d<\/p>\n

Your landing page analytics can offer great insights into a number of things:<\/p>\n

1. Does the content on the landing page hold the visitor\u2019s attention and get them to spend a longer time on the page? In short, is the content on the landing page sticky?
2. Is the landing page drawing the right kind of audience?
3. If you\u2019re running paid ads to promote the landing page, is the ad copy and the landing page offer relevant?
4. The conversion rate of the landing page can indicate if the visitor is willing to give their information to receive the asset?<\/p>\n

While your landing page is unique to your specific campaign objective; the core elements remain the same. We\u2019ll take you through some of the core elements that every high-converting landing page must<\/em> have and provide a guide to implementing those practices.<\/p>\n

Your value propositions<\/h2>\n

This is the defining characteristic that sets your landing page apart. The aim is to clearly communicate your value proposition using Google\u2019s Expertise-Authoritativeness-Trustworthiness (EAT) model on the landing page.<\/p>\n

A hero image or video<\/h2>\n

First impressions last. So, how you visually present your brand contributes to how you are perceived by visitors to your website. How this also ties into your overall message is key. According to Katrina Kirsch at Hubspot<\/a>, the goal of this image is to add energy and excitement to a page. You want it to show off your brand\u2019s style, share the purpose of your site, and make people excited to explore further.<\/p>\n

The benefits of your offering<\/h2>\n

According to Staticbrain.com<\/a>, the average person\u2019s attention span is only 8 minutes and only 28 percent of words are read on an average webpage. In order to capture your audience\u2019s attention: start with a strong H1 title and H2 tag to further elaborate on your offer, and use bullet points to succinctly share the key takeaways wherever possible \u2013 to ensure stickiness and higher-engagement on the page.<\/p>\n

Don\u2019t Orphan Your Landing Page \u2013 <\/strong>It is important that your landing page is linked to your main site navigation \u2013 either through cleverly placed pop-ups or hyperlinks. This would help you tap into traffic that you are getting organically on your site.<\/p>\n

Social Proof<\/h2>\n

The herd mentality psychology applies on a landing page too \u2013 as humans we are always getting influenced by validation from other fellow peers. This translates to:<\/p>\n