{"id":18605,"date":"2022-03-03T23:29:06","date_gmt":"2022-03-03T23:29:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/google-page-experience-update-for-desktop-done-rolling-out\/"},"modified":"2022-03-03T23:29:06","modified_gmt":"2022-03-03T23:29:06","slug":"google-page-experience-update-for-desktop-done-rolling-out","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/google-page-experience-update-for-desktop-done-rolling-out\/","title":{"rendered":"Google page experience update for desktop done rolling out"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Google has announced that the page experience update for desktop is now done rolling out.  This update <a href=\"https:\/\/searchengineland.com\/google-page-experience-update-for-desktop-now-rolling-out-380548\">started to roll out<\/a> on February 22nd and now, 9-days later, it is now fully rolled out. <\/p>\n<p><strong>Announcement. <\/strong>Here is Google\u2019s announcement about the roll out of this update:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The page experience rollout is now complete for desktop.<\/p>\n<p>\u2014 Google Search Central (@googlesearchc) <a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1499440494060916745?ref_src=twsrc%5Etfw\">March 3, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>Page experience update for desktop.\u00a0<\/strong>This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly. Google said all of the page experience factors for mobile will be included with the exception of the mobile-friendliness requirement, which is kind of obvious. Here is a chart from Google showing the specific factors:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"269\" alt=\"Mobile and desktop page experience factors.\" class=\"wp-image-375810\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-800x269.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-600x202.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-200x67.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-768x258.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-1536x516.png 1536w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-300x100.png 300w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile.png 1768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-800x269.png\" loading=\"lazy\"\/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"269\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-800x269.png\" loading=\"lazy\" alt=\"Mobile and desktop page experience factors.\" class=\"wp-image-375810\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-800x269.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-600x202.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-200x67.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-768x258.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-1536x516.png 1536w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile-300x100.png 300w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/11\/google-page-experience-desktop-vs-mobile.png 1768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<p><strong>What is page experience?\u00a0<\/strong>Google has a detailed developer document on\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/page-experience\" target=\"_blank\" rel=\"noreferrer noopener\">page experience criteria<\/a>\u00a0but in short, these metrics aim to understand how a user will perceive the experience of a specific web page: considerations such as whether the page loads quickly, if it\u2019s mobile-friendly, runs on HTTPS, the presence of intrusive ads and if content jumps around as the page loads.<\/p>\n<p>Page experience is made up of several existing Google search ranking factors, including the\u00a0mobile-friendly update,\u00a0<a href=\"https:\/\/searchengineland.com\/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904\">Page Speed Update<\/a>, the\u00a0<a href=\"https:\/\/searchengineland.com\/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446\">HTTPS ranking boost<\/a>, the\u00a0<a href=\"https:\/\/searchengineland.com\/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252\">intrusive interstitials penalty<\/a>,\u00a0<a href=\"https:\/\/searchengineland.com\/google-safe-browsing-repeat-offenders-will-get-30-day-time-262796\">safe browsing penalty<\/a>, while refining metrics around speed and usability. These refinements are under what Google calls\u00a0<a href=\"https:\/\/searchengineland.com\/google-core-web-vitals-guide-for-seo-developers-337825\">Core Web Vitals<\/a>. Please note, Google\u00a0<a href=\"https:\/\/searchengineland.com\/google-drops-safe-browsing-as-a-page-experience-ranking-signal-350995\">dropped the safe browsing factor<\/a>\u00a0last year from the page experience update.<\/p>\n<p><strong>Search Console tools.<\/strong>\u00a0Google has released\u00a0<a href=\"https:\/\/searchengineland.com\/google-search-console-launches-desktop-page-experience-report-378626\">updated page experience<\/a>\u00a0reports for desktop a few months ago. You can learn more about that report\u00a0<a href=\"https:\/\/searchengineland.com\/google-search-console-launches-desktop-page-experience-report-378626\">over here<\/a>.<\/p>\n<p><strong>Don\u2019t expect drastic changes.\u00a0<\/strong>Google said with this rollout and this new Google update, do not expect drastic changes. \u201cWhile this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account\u2026 Given this, sites generally\u00a0<strong>should not expect drastic changes<\/strong>,\u201d said Google. We expect the same to be true for the desktop rollout.<\/p>\n<p><strong>Why we care.\u00a0<\/strong>While I do not believe this page experience update was a significant update, where you probably did not see tons of sites\u2019 rankings drastically change, those working towards improving their page experience have been primarily focused on their mobile pages.  This one is focused on desktop and it was a shift that we <a href=\"https:\/\/searchengineland.com\/googles-page-experience-update-coming-to-desktop-next-month-378446\">did expect<\/a>.<\/p>\n<p>You should annotate your analytics and tools to note the update finished today.<\/p>\n<hr\/>\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<h3 class=\"pb-1\">New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/p><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t<!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" loading=\"lazy\"\/><noscript><img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" loading=\"lazy\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=rustybrick&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=rustybrick&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tBarry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics. Barry&#8217;s personal blog is named <a target=\"_blank\" rel=\"nofollow noopener\" href=\"http:\/\/www.barryschwartz.org\/\">Cartoon Barry<\/a> and he can be followed on Twitter here.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/google-page-experience-update-for-desktop-done-rolling-out-381646\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has announced that the page experience update for desktop is now done rolling out. This update started to roll out on February 22nd and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google page experience update for desktop done rolling out - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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