{"id":18545,"date":"2022-03-03T19:58:46","date_gmt":"2022-03-03T19:58:46","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/google-page-experience-update-desktop-rollout-complete\/"},"modified":"2022-03-03T19:58:46","modified_gmt":"2022-03-03T19:58:46","slug":"google-page-experience-update-desktop-rollout-complete","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/google-page-experience-update-desktop-rollout-complete\/","title":{"rendered":"Google Page Experience Update &#8211; Desktop Rollout Complete"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Google confirms the page experience update finished rolling out to desktop search results. Now it\u2019s time to assess the impact.<\/p>\n<p>The update <a href=\"https:\/\/www.searchenginejournal.com\/google-page-experience-update-for-desktop-starts-rolling-out\/439191\/\">started<\/a> rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3.<\/p>\n<p>By comparison, the launch of the page experience update on mobile took two and a half months to complete.<\/p>\n<p>With Google announcing the conclusion of the desktop rollout, you can start assessing the impact on your search rankings.\n<\/p>\n<h2>Desktop Page Experience Update \u2013 Assessing The Impact<\/h2>\n<p>Positive or negative shifts in desktop search rankings, occurring on or after March 3, could be attributed to Google\u2019s page experience update.<\/p>\n<p>To determine if that\u2019s the case, use Google\u2019s tools to analyze your site\u2019s page experience score.<\/p>\n<p>Google Search Console has a report dedicated to evaluating Page Experience criteria on desktop versions of webpages.<\/p>\n<p>Use the Search Console report to gain an understanding of how the page experience update impacts your site.<\/p>\n<div id=\"attachment_433616\" style=\"width: 1656px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"b-lazy pcimg b-loaded wp-image-433616 size-full b-lazy pcimg\" alt=\"page experience desktop report\" width=\"1646\" height=\"795\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej.png 1646w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej-480x232.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej-680x328.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej-768x371.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej-1024x495.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej-1600x773.png 1600w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej.png\" loading=\"lazy\" data-was-processed=\"true\" sizes=\"auto, (max-width: 1646px) 100vw, 1646px\"\/><span class=\"wp-caption-text\">Screenshot from https:\/\/search.google.com\/search-console, January 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/01\/screen-shot-2022-01-17-at-3.02.21-pm-61e5cb8f62ee3-sej.png\" loading=\"lazy\" alt=\"page experience desktop report\"\/><\/noscript><\/div>\n<p>If the report shows a majority of your pages in the red or yellow, it\u2019s likely any ranking drops occurring on March 3 are a result of being negatively impacted by the page experience update.<\/p>\n<p>Should you discover your website has poor page experience scores, the next step is to find out why by looking the criteria individually.<\/p>\n<h2>Desktop Page Experience Update Criteria<\/h2>\n<p>Google\u2019s page experience update for desktop search includes many of the same ranking factors as the algorithm that launched on mobile search last year.<\/p>\n<p>Desktop page experience ranking factors include:<\/p>\n<ul>\n<li><strong>Core Web Vitals (LCP + CLS + FID)<\/strong><\/li>\n<li><strong>HTTPS Security<\/strong><\/li>\n<li><strong>Absence of intrusive interstitials<\/strong><\/li>\n<\/ul>\n<div id=\"attachment_426066\" style=\"width: 885px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"b-lazy pcimg b-loaded wp-image-426066 size-full b-lazy pcimg\" alt=\"google page experience desktop \" width=\"875\" height=\"300\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/google-page-experience-desktop-2-618423f7bed14-sej.png 875w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/google-page-experience-desktop-2-618423f7bed14-sej-480x165.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/google-page-experience-desktop-2-618423f7bed14-sej-680x233.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/google-page-experience-desktop-2-618423f7bed14-sej-768x263.png 768w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/google-page-experience-desktop-2-618423f7bed14-sej.png\" loading=\"lazy\" data-was-processed=\"true\" sizes=\"auto, (max-width: 875px) 100vw, 875px\"\/><span class=\"wp-caption-text\">Screenshot from developers.google.com\/search\/blog, November 2021.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/google-page-experience-desktop-2-618423f7bed14-sej.png\" loading=\"lazy\" alt=\"google page experience desktop \"\/><\/noscript><\/div>\n<p>If your website fails to meet any of the above criteria, you will not benefit from the page experience ranking boost on desktop.<\/p>\n<p>A ranking drop doesn\u2019t mean your site is being punished for not meeting Google\u2019s page experience criteria.<\/p>\n<p>It means sites meeting Google\u2019s criteria might end up ranking above you, causing your pages to rank lower.<\/p>\n<p>Therefore, improving your page experience score can help you regain those ranking positions and remain competitive.<\/p>\n<p>It\u2019s easy to narrow down which component of the page experience update you need to focus.<\/p>\n<ul>\n<li><strong>Is your site HTTPS?<\/strong> If yes, you can rule this out.<\/li>\n<li><strong>Does your site have intrusive ads?<\/strong> If no, you can rule this out.<\/li>\n<li><strong>Does your site pass Core Web Vitals thresholds?<\/strong> If you\u2019re not sure, you\u2019ll have to test it.<\/li>\n<\/ul>\n<p>Google\u2019s Core Web Vitals report in Search Console shows how your pages perform for each metric using real world data.<\/p>\n<p><img decoding=\"async\" alt=\"How You Can Measure Core Web Vitals\" srcset=\"\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/07\/core-web-vitals-metrics.png\" loading=\"lazy\" class=\" b-lazy pcimg\"\/><\/p>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/07\/core-web-vitals-metrics.png\" loading=\"lazy\" alt=\"How You Can Measure Core Web Vitals\"\/><\/noscript><\/p>\n<p>Core Web Vitals analysis is built into many other Google tools, such as PageSpeed Insights, Lighthouse, and Chrome DevTools.<\/p>\n<p>There\u2019s even an extension for the Chrome browser you can download to check Core Web Vitals on a per-page basis.<\/p>\n<p>Use those tools to determine which pages need to be further optimized to satisfy Google\u2019s page experience criteria.<\/p>\n<p>It\u2019s important to note page experience isn\u2019t everything.<\/p>\n<p>You won\u2019t automatically rank better with green page experience scores, and you won\u2019t automatically be hurt by this update if your scores are in the end.<\/p>\n<p>In the end, content relevance always wins. But it helps to offer a good page experiences, too.<\/p>\n<hr\/>\n<p><em>Featured Image: rawf8\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/google-page-experience-update-desktop-rollout-complete\/440778\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google confirms the page experience update finished rolling out to desktop search results. Now it\u2019s time to assess the impact. The update started rolling out&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Page Experience Update - Desktop Rollout Complete - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/google-page-experience-update-desktop-rollout-complete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Page Experience Update - Desktop Rollout Complete - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/google-page-experience-update-desktop-rollout-complete\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T19:58:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/google-page-experience-desktop-62211b0c38394-sej.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Google Page Experience Update &#8211; Desktop Rollout Complete\",\"datePublished\":\"2022-03-03T19:58:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/google-page-experience-desktop-62211b0c38394-sej.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/\",\"name\":\"Google Page Experience Update - Desktop Rollout Complete - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/google-page-experience-update-desktop-rollout-complete\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/google-page-experience-desktop-62211b0c38394-sej.png\",\"datePublished\":\"2022-03-03T19:58:46+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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