{"id":18509,"date":"2022-03-03T18:11:07","date_gmt":"2022-03-03T18:11:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/9-ways-this-customer-gets-40-average-email-open-rates\/"},"modified":"2022-03-03T18:11:07","modified_gmt":"2022-03-03T18:11:07","slug":"9-ways-this-customer-gets-40-average-email-open-rates","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/9-ways-this-customer-gets-40-average-email-open-rates\/","title":{"rendered":"9 Ways this Customer Gets 40% Average Email Open Rates"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<h4 class=\"entry-byline\">By <a href=\"https:\/\/blog.aweber.com\/author\/kelseyjohnson\" title=\"Posts by Kelsey Johnson\" rel=\"author\">Kelsey Johnson<\/a>  <span class=\"entry-date\">March 3, 2022<\/span><\/h4>\n<h3 class=\"entry-excerpt\"\/>\n<p>Anne Nordhaus-Bike has a few email marketing tricks up her sleeve that she\u2019d like to share with you.<\/p>\n<p>Anne Nordhaus-Bike is an expert at the small business marketing game \u2014 she and two colleagues started her first (paper!) newsletter in 1983. And she spent years in consulting, serving business owners in communications and marketing.<\/p>\n<p>Now, <a href=\"https:\/\/astrologeranne.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anne has her own business <\/a>combining her interest in astrology with her skills as an artist. And the best way she has to communicate with her clients and prospects is through her email newsletter and campaigns.<\/p>\n<p>Anne boasts an average 40% open rate on her emails and continues to make sales from subscribers years after they sign up.<\/p>\n<p>How does she do it? We asked! Anne has 9 easy-to-implement strategies (that you can use too).<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"1024\" alt=\"9 Tips to Improve Open Rates&#10;1. Remove inactive subscribers from your list&#10;2. Write about what you love&#10;3. Capitalize on trending news, events, and holidays&#10;4. Write engaging subject lines&#10;5. Deliver on your subject line\u2019s promises&#10;6. Talk about personal experiences&#10;7. Don\u2019t overthink it&#10;8. Use segments to send more personalized content&#10;9. Sign people up when you meet them in-person\" class=\"wp-image-100032\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-903x1024.png 903w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-265x300.png 265w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-768x871.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips.png 1281w\" data-lazy-sizes=\"(max-width: 903px) 100vw, 903px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-903x1024.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"1024\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-903x1024.png\" loading=\"lazy\" alt=\"9 Tips to Improve Open Rates&#10;1. Remove inactive subscribers from your list&#10;2. Write about what you love&#10;3. Capitalize on trending news, events, and holidays&#10;4. Write engaging subject lines&#10;5. Deliver on your subject line\u2019s promises&#10;6. Talk about personal experiences&#10;7. Don\u2019t overthink it&#10;8. Use segments to send more personalized content&#10;9. Sign people up when you meet them in-person\" class=\"wp-image-100032\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-903x1024.png 903w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-265x300.png 265w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips-768x871.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/9-tips.png 1281w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\"\/><\/noscript><\/figure>\n<p>Skip ahead to your favorite tip:<\/p>\n<ol>\n<li><a href=\"#remove-inactive-subscribers\">Remove inactive subscribers from your list<\/a><\/li>\n<li><a href=\"#write-with-love\">Write about what you love<\/a><\/li>\n<li><a href=\"#news-events-holidays\">Capitalize on trending news, events, and holidays<\/a><\/li>\n<li><a href=\"http:\/\/engaging-subject-lines\">Write engaging subject lines<\/a><\/li>\n<li><a href=\"#deliver-promise\">Deliver on your subject line\u2019s promises<\/a><\/li>\n<li><a href=\"#personal-experiences\">Talk about personal experiences<\/a><\/li>\n<li><a href=\"#dont-overthink\">Don\u2019t overthink it<\/a><\/li>\n<li><a href=\"#segments-personalization\">Use segments to send more personalized content<\/a><\/li>\n<li><a href=\"#sign-up-in-person\">Sign people up when you meet them in-person<\/a><\/li>\n<\/ol>\n<h2 id=\"remove-inactive-subscribers\">1. Remove inactive subscribers from your list<\/h2>\n<p>Let\u2019s face it \u2014 if someone hasn\u2019t opened an email from you in the past year, they aren\u2019t likely to start. So purge your list.<\/p>\n<p><a href=\"https:\/\/blog.aweber.com\/email-deliverability\/why-you-should-purge-your-subscriber-list-right-now.htm\">Getting rid of inactive subscribers<\/a> will immediately boost your open rates. How? Because you\u2019re no longer sending an email to someone who is not interested in receiving them. Plus, a clean list with <a href=\"https:\/\/blog.aweber.com\/email-marketing\/five-ways-increase-deliverability-boosting-engagement.htm\">engaged subscribers helps your deliverability<\/a>, too!<\/p>\n<h3 id=\"h-how-to-remove-inactive-subscribers-in-aweber\">How to remove inactive subscribers in AWeber<\/h3>\n<p>Follow these steps to clean up <em>your<\/em> list in your AWeber account.<\/p>\n<p>1. Determine who you want to delete. Generally a good rule of thumb is if a subscriber hasn\u2019t opened your email in the past year, they aren\u2019t engaged.<\/p>\n<p>2. Log in to your account, and click on subscribers.<\/p>\n<p>3. In the search bar at the top of subscribers, search for \u201cNo Opens\u201d \u201cSince\u201d \u201c1 year ago.\u201d<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"151\" alt=\"Subscriber filter with &quot;No Opens,&quot; &quot;Since,&quot; &quot;1 year ago&quot; selected.\" class=\"wp-image-100019\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-1024x151.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-300x44.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-768x113.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-1536x226.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM.png 1900w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-1024x151.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"151\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-1024x151.png\" loading=\"lazy\" alt=\"Subscriber filter with &quot;No Opens,&quot; &quot;Since,&quot; &quot;1 year ago&quot; selected.\" class=\"wp-image-100019\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-1024x151.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-300x44.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-768x113.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM-1536x226.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.14.55-PM.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>4. After the search has completed, select all of the subscribers who haven\u2019t opened in the past year.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" alt=\"Select the check mark next to &quot;Name&quot; to select all the subscribers.\" class=\"wp-image-100020\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-1024x424.jpg 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-300x124.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-768x318.jpg 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select.jpg 1054w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-1024x424.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-1024x424.jpg\" loading=\"lazy\" alt=\"Select the check mark next to &quot;Name&quot; to select all the subscribers.\" class=\"wp-image-100020\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-1024x424.jpg 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-300x124.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select-768x318.jpg 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/select.jpg 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>5. Now, you have 3 options for these unengaged subscribers.\u00a0<\/p>\n<p>6. Tag them with something like \u201cunengaged\u201d and only send them win-back emails on occasion, not your regular newsletters.<\/p>\n<ul>\n<li>Unsubscribe them from your list<\/li>\n<li>Delete them all together<\/li>\n<li>You can also create a custom segment of subscribers who HAVE opened an email in the past year, and regularly send to only that segment:<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"175\" alt=\"Subscribers filtered as &quot;Any Opens&quot; &quot;since&quot; &quot;1 year ago&quot; created as &quot;engaged subscribers&quot; segment.\" class=\"wp-image-100021\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-1024x175.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-300x51.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-768x131.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-1536x263.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM.png 1882w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-1024x175.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"175\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-1024x175.png\" loading=\"lazy\" alt=\"Subscribers filtered as &quot;Any Opens&quot; &quot;since&quot; &quot;1 year ago&quot; created as &quot;engaged subscribers&quot; segment.\" class=\"wp-image-100021\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-1024x175.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-300x51.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-768x131.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM-1536x263.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-2.40.17-PM.png 1882w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>Need some help? <a href=\"https:\/\/www.aweber.com\/contact-us.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our support team<\/a> and we can work with you to clean your list.<\/p>\n<h2 id=\"write-with-love\">2. Write about what you love<\/h2>\n<p>Anne loves astrology. She <em>loves <\/em>it. So when she sits down to write her newsletters, it\u2019s fun and exciting for her. And her readers can tell.<\/p>\n<p>What do you love to talk about? How does it relate to your business? Can you incorporate your personality and passions into your weekly newsletter? If so, you\u2019ll be able to build better connections with your audience and get better open rates.<\/p>\n<h2 id=\"news-events-holidays\">3. Capitalize on trending news, events, and holidays<\/h2>\n<p>Holiday topics are popular. People can always get on board with celebrating winter holidays, birthdays, and national holidays. Plus, there\u2019s now a day for just about everything \u2014 created by marketers for marketers.<\/p>\n<p>My favorite is <a href=\"https:\/\/nationaldaycalendar.com\/national-doughnut-day-first-friday-in-june\/\" target=\"_blank\" rel=\"noreferrer noopener\">national donut day<\/a>.<\/p>\n<p>To drive engagement with her audience, Anne discusses astrological events like Mercury in retrograde. Her audience is always interested to hear her advice during certain astrological timeframes.<\/p>\n<p>What news, events, or holidays would your audience like to hear about?<\/p>\n<h2 id=\"engaging-subject-lines\">4. Write engaging subject lines<\/h2>\n<p>Don\u2019t we all want to write the perfect subject line every time?<\/p>\n<p>Start with some tips for <a href=\"https:\/\/blog.aweber.com\/learn\/email-subject-line-best-practices.htm\">writing subject lines that<\/a> <a href=\"https:\/\/blog.aweber.com\/learn\/email-subject-line-best-practices.htm\">get your emails opened<\/a>. Then A\/B split test your subject lines to see what your audience likes best.<\/p>\n<p>Try short, compelling, and exciting subject lines. And make sure you include an offer if you have one.<\/p>\n<p>These are three of Anne\u2019s best performing ones:<\/p>\n<ul>\n<li>Float, Dream, Then Dare! \u2653 Why You MUST \u201cGo With The Flow\u201d Right Now<\/li>\n<li>One Of Astrology\u2019s Best Kept Secrets: When To STOP ?<\/li>\n<li>Friends, Philanthropy, FUN! \u2652 Why It\u2019s Time To Be Different!<\/li>\n<\/ul>\n<h3>How to test subject lines in AWeber<\/h3>\n<p>Follow these steps to set up an A\/B or A\/B\/C split test in your AWeber account:<\/p>\n<p>1. Log in to your account and create a message draft (like you normally would).<\/p>\n<p>2. When you\u2019re 100% done writing, testing, and editing your draft, click \u201cCopy to drafts.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"350\" alt=\"A draft email with the subject line &quot;Friends, Philanthropy, FUN! \u2652 Why It's Time To Be Different!&quot; and the link &quot;Copy to Drafts&quot; circled in red.\" class=\"wp-image-100023\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy.jpg 912w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy-300x115.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy-768x295.jpg 768w\" data-lazy-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"350\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy.jpg\" loading=\"lazy\" alt=\"A draft email with the subject line &quot;Friends, Philanthropy, FUN! \u2652 Why It's Time To Be Different!&quot; and the link &quot;Copy to Drafts&quot; circled in red.\" class=\"wp-image-100023\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy.jpg 912w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy-300x115.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/copy-768x295.jpg 768w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\"\/><\/noscript><\/figure>\n<p>3. You\u2019ll have 2 exact copies of the same email. Make a change on just one of them. For example, you could change the subject line to have no emoji.<\/p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" alt=\"2 drafts with the subject line &quot;Friends, Philanthropy, FUN! \u2652 Why It's Time To Be Different!&quot; One doesn't have the emoji.\" class=\"wp-image-100024\" width=\"709\" height=\"552\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines.jpg 914w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines-300x234.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines-768x598.jpg 768w\" data-lazy-sizes=\"(max-width: 709px) 100vw, 709px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines.jpg\" loading=\"lazy\" alt=\"2 drafts with the subject line &quot;Friends, Philanthropy, FUN! \u2652 Why It's Time To Be Different!&quot; One doesn't have the emoji.\" class=\"wp-image-100024\" width=\"709\" height=\"552\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines.jpg 914w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines-300x234.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/2-subject-lines-768x598.jpg 768w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\"\/><\/noscript><\/figure>\n<p>4. On the sidebar menu, click \u201cSplit Tests.\u201d Next to \u201cSplit Tests\u201d on that screen, click \u201cCreate.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" alt=\"&quot;Split Tests (0)&quot; next to a button that says &quot;Create.&quot;\" class=\"wp-image-100025\" width=\"315\" height=\"58\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.13.00-PM.png 492w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.13.00-PM-300x55.png 300w\" data-lazy-sizes=\"(max-width: 315px) 100vw, 315px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.13.00-PM.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.13.00-PM.png\" loading=\"lazy\" alt=\"&quot;Split Tests (0)&quot; next to a button that says &quot;Create.&quot;\" class=\"wp-image-100025\" width=\"315\" height=\"58\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.13.00-PM.png 492w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.13.00-PM-300x55.png 300w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\"\/><\/noscript><\/figure>\n<p>5. Fill out the next screen with a clear name explaining what you\u2019re testing, your audience, and drag the slider to choose a segment (start with 50\/50 if you have fewer than 1K subscribers or this is your first split test).<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"664\" alt=\"A GIF showing naming a split test and dragging the split segment to 50%\/50%.\" class=\"wp-image-100027\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Cast-2022-02-25-at-4.14.41-PM.gif\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"664\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Cast-2022-02-25-at-4.14.41-PM.gif\" loading=\"lazy\" alt=\"A GIF showing naming a split test and dragging the split segment to 50%\/50%.\" class=\"wp-image-100027\"\/><\/noscript><\/figure>\n<p>6. Choose your drafts, and schedule your messages to be sent:<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"217\" alt=\"Select a draft or create a message for both A and B versions of the test.\" class=\"wp-image-100028\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-1024x217.jpg 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-300x64.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-768x163.jpg 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-1536x326.jpg 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-2048x435.jpg 2048w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-1024x217.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"217\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-1024x217.jpg\" loading=\"lazy\" alt=\"Select a draft or create a message for both A and B versions of the test.\" class=\"wp-image-100028\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-1024x217.jpg 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-300x64.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-768x163.jpg 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-1536x326.jpg 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-25-at-4.22.19-PM-2048x435.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>Wait about a day, and then check to see which subject line got better results. Note: sometimes there\u2019s not a significant difference in results \u2014 that\u2019s okay. You might just need to make your test variations more different from each other.<\/p>\n<p>For further instructions, see our <a href=\"https:\/\/help.aweber.com\/hc\/en-us\/articles\/360009124213-How-do-I-create-a-Split-Test-\" target=\"_blank\" rel=\"noreferrer noopener\">full knowledge base article on split testing<\/a>.<\/p>\n<h2 id=\"deliver-promise\">5. Deliver on your subject line\u2019s promises<\/h2>\n<p>Building relationships with your audience is all about trust. If you write an exciting click-worthy subject line, but don\u2019t give your readers what you promised \u2014 they might not click the next time.<\/p>\n<p>So make sure you can truly offer what your subject line promises.<\/p>\n<h2 id=\"personal-experiences\">6. Talk about personal experiences<\/h2>\n<p>Write like you\u2019re a real person and your readers will relate to you as a real person. Anne uses experience from her own life to relate to what others might be experiencing.<\/p>\n<p>Get comfortable telling stories from your own life. Talk about problems you\u2019ve had and ways you\u2019ve overcome them. These stories can relate to the product you sell, or simply help you build your personal brand.<\/p>\n<p>Don\u2019t know where to start? Switch to first-person writing e.g. \u201cI think\u201d or \u201cThis happened to me.\u201d<\/p>\n<h2 id=\"dont-overthink\">7. Don\u2019t overthink it<\/h2>\n<p>When Anne sits down to write an email, she \u201cjust writes.\u201d Often, what she gets on the page is a really great start. Sometimes, she creates an email very close to the finalized version.<\/p>\n<p><a href=\"https:\/\/blog.aweber.com\/email-marketing\/5-ways-to-overcome-email-writers-block.htm\">Writer\u2019s block<\/a> is real \u2014 if you\u2019re struggling to create the perfect email out of the gates, just start writing something. Even if you end up sending a completely different email, getting over the fear of starting can be the hardest part.<\/p>\n<h2 id=\"segments-personalization\">8. Use segments to send more personalized content<\/h2>\n<p>Although everyone is affected by Mercury in retrograde, Virgos may have a different experience than Leos. Anne segments her audience by their astrological signs. Then, she sends emails that are more personally relevant to certain signs.<\/p>\n<p>You can <a href=\"https:\/\/blog.aweber.com\/email-marketing\/16-ways-to-segment-subscribers.htm\">segment your audience based on tons of things<\/a> \u2014 their interests, location, engagement with your brand, whether they\u2019ve bought from you or not, and more. Segmentation is one of the best ways to get better open rates.<\/p>\n<h3>How to segment using tags in AWeber<\/h3>\n<p>Here\u2019s an example of an easy way to create segments using tags on a sign up form:<\/p>\n<p>1. Log in to your account and click to create a new sign up form or edit your current form.<\/p>\n<p>2. Click \u201cCreate a New Custom Field\u201d under \u201cAdd Fields.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" alt=\"Add Fields section of the sign up forms in AWeber, with a button that says &quot;Create a New Custom Field.&quot;\" class=\"wp-image-100036\" width=\"356\" height=\"404\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.48.33-PM.png 530w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.48.33-PM-264x300.png 264w\" data-lazy-sizes=\"(max-width: 356px) 100vw, 356px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.48.33-PM.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.48.33-PM.png\" loading=\"lazy\" alt=\"Add Fields section of the sign up forms in AWeber, with a button that says &quot;Create a New Custom Field.&quot;\" class=\"wp-image-100036\" width=\"356\" height=\"404\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.48.33-PM.png 530w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.48.33-PM-264x300.png 264w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\"\/><\/noscript><\/figure>\n<p>3. Name your field and set it up to collect tags. For example, name \u201cAstrological Sign\u201d and a Radio (single choice) input type with each astrological sign an option. Subscribers are set to be tagged with the appropriate sign.<\/p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sign up form example with name Astrological Sign and options Aries, Taurus, and Gemini.\" class=\"wp-image-100037\" width=\"385\" height=\"496\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.50.21-PM.png 672w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.50.21-PM-233x300.png 233w\" data-lazy-sizes=\"(max-width: 385px) 100vw, 385px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.50.21-PM.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.50.21-PM.png\" loading=\"lazy\" alt=\"Sign up form example with name Astrological Sign and options Aries, Taurus, and Gemini.\" class=\"wp-image-100037\" width=\"385\" height=\"496\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.50.21-PM.png 672w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.50.21-PM-233x300.png 233w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\"\/><\/noscript><\/figure>\n<p>4. Save your form and add it to your website or landing page.<\/p>\n<p>5. Next, navigate to \u201cSubscribers.\u201d<\/p>\n<p>6. At the top, filter your subscribers for each tag. For example, search for \u201cTag\u201d \u201cis\u201d \u201caries.\u201d Then, save the search segment as \u201cAries.\u201d<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"168\" alt=\"Subscribers filtered as &quot;Tag&quot; &quot;is&quot; &quot;aries&quot; created as &quot;Aries&quot; segment.\" class=\"wp-image-100038\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-1024x168.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-300x49.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-768x126.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-1536x253.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM.png 1872w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-1024x168.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"168\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-1024x168.png\" loading=\"lazy\" alt=\"Subscribers filtered as &quot;Tag&quot; &quot;is&quot; &quot;aries&quot; created as &quot;Aries&quot; segment.\" class=\"wp-image-100038\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-1024x168.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-300x49.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-768x126.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM-1536x253.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-4.59.36-PM.png 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>That\u2019s it! Next time you want to send a message with information specific to that group of your subscribers, you can select the segment Aries when you\u2019re scheduling the broadcast:<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"129\" alt=\"&quot;Who should receive this message? Send to subscribers in this segment: Aries.&quot;\" class=\"wp-image-100039\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-1024x129.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-300x38.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-768x97.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-1536x194.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM.png 1806w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-1024x129.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"129\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-1024x129.png\" loading=\"lazy\" alt=\"&quot;Who should receive this message? Send to subscribers in this segment: Aries.&quot;\" class=\"wp-image-100039\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-1024x129.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-300x38.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-768x97.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM-1536x194.png 1536w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.02.21-PM.png 1806w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h2 id=\"sign-up-in-person\">9. Sign people up when you meet them in-person<\/h2>\n<p>In person connections are usually stronger than online connections. So capitalize on them!<\/p>\n<p>When Anne meets people in real life who are interested in astrology, she gets them signed up for her email list on the spot. These subscribers who have already met her are far more likely to be engaged in her content. Plus, it\u2019s simply an age-old list building tactic!<\/p>\n<h3>Create a quick-and-easy mobile-friendly sign up page using AWeber<\/h3>\n<p>How to set up a virtual business card landing page to set people up for free:<\/p>\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" alt=\"Virtual business card template from AWeber\" class=\"wp-image-100040\" width=\"442\" height=\"638\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-710x1024.jpg 710w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-208x300.jpg 208w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-768x1107.jpg 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM.jpg 996w\" data-lazy-sizes=\"(max-width: 442px) 100vw, 442px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-710x1024.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-710x1024.jpg\" loading=\"lazy\" alt=\"Virtual business card template from AWeber\" class=\"wp-image-100040\" width=\"442\" height=\"638\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-710x1024.jpg 710w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-208x300.jpg 208w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM-768x1107.jpg 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-28-at-5.33.35-PM.jpg 996w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\"\/><\/noscript><\/figure>\n<ol>\n<li><a href=\"https:\/\/www.aweber.com\/users\/landing_pages\/import\/7d47f391-83b7-487f-b840-bb34d11ab3aa\" target=\"_blank\" rel=\"noreferrer noopener\">Click to copy the above template ? into your account<\/a>.<\/li>\n<li>Update the copy to let people know what emails they\u2019re signing up for.<\/li>\n<li>Click \u201cPublish\u201d and then copy the link and open it on your phone.<\/li>\n<\/ol>\n<p>Next time you run into someone who may want to get signed up, open that tab on your phone and <em>sign them up on the spot<\/em> (like Anne does)!<\/p>\n<h2>Start improving your open rates today!<\/h2>\n<p>Want to grow your email open rates to 40% (or even higher)? Try out some of these tactics and let us know how it goes in the comments below ?.<\/p>\n<p>Need to get started with an account? <a href=\"https:\/\/www.aweber.com\/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for AWeber<\/a> today. You can start with a free account, and then upgrade when you\u2019re ready for split testing or segmentation.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.aweber.com\/success\/steps-business-owner-takes-to-get-40-open-rates.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kelsey Johnson March 3, 2022 Anne Nordhaus-Bike has a few email marketing tricks up her sleeve that she\u2019d like to share with you. Anne&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Ways this Customer Gets 40% Average Email Open Rates - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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