{"id":18503,"date":"2022-03-03T17:52:51","date_gmt":"2022-03-03T17:52:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/marketing-strategy-building-communities-and-the-future-of-event-marketing-mia-masson-on-marketing-smarts-podcast-marketing-podcast\/"},"modified":"2022-03-03T17:52:51","modified_gmt":"2022-03-03T17:52:51","slug":"marketing-strategy-building-communities-and-the-future-of-event-marketing-mia-masson-on-marketing-smarts-podcast-marketing-podcast","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/marketing-strategy-building-communities-and-the-future-of-event-marketing-mia-masson-on-marketing-smarts-podcast-marketing-podcast\/","title":{"rendered":"Marketing Strategy – Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast] : Marketing Podcast"},"content":{"rendered":"

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What Mia Masson calls community marketing seems to be a natural outgrowth of the virtual event revolution that has taken place over the past two years. <\/p>\n


\n“Many people who start communities from the group up do it by accident. They don’t realize that’s what they’re doing,” explains Masson. \n<\/p>\n

After all, if you hold a virtual event your audience loves, they’ll ask for more. That one event becomes a series of a events, thanks to that demand. And when a series of events happens consistently enough that you’re posting content for an audience that is already waiting for it, you have a community. \n<\/p>\n

“Consistency is my first tip [for building a community],” says Masson in the latest episode of Marketing Smarts. Consistency, both in schedule and messaging, gives people a feeling of comfort and safety. And what better feeling than comfort to create loyalty during a period of uncertainty\u2014like a pandemic? \n<\/p>\n

Masson’s other major tip is to ask your community what they want. Crowdsourcing is a way of life for all of us now, and that includes involving your customers in product creation. \n<\/p>\n

Also on deck this episode: the horrors and wonders of TikTok, Frankensteined web copy, and what makes Matt Snodgrass an honorary millennial.<\/p>\n

Listen to the entire show now from the link above, or download the mp3<\/a> and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes<\/a> or via RSS<\/a> and never miss an episode.<\/p>\n\n

This episode brought to you by Demandbase<\/a><\/strong>.<\/em><\/p>\n

\"Demandbase\"\/<\/a><\/p>\n

Smarter Account Intelligence is the Demandbase difference. With Smarter GTM\u2122<\/a>, spot the ripest opportunities earlier, engage more intelligently, and close deals faster. Deeper, richer Account Intelligence lets you add relevance and value at every stage.<\/p>\n\n

“Marketing Smarts” theme music composed by Juanito Pascual of <\/em>Signature Tones<\/a><\/strong>.<\/p>\n\n

Published on March 3, 2022<\/span><\/p>\n<\/p><\/div>\n

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This episode features:<\/h2>\n

Mia Masson, head of content at Swapcard<\/a>, one of the leading all-in-one virtual event, hybrid event, and community platforms. Mia is a South African living in Bordeaux, France. She has five years of experience in planning, marketing, and writing about events, and she loves cats, cooking, and karaoke.<\/p>\n

LinkedIn: Mia Masson<\/a><\/p>\n<\/div>\n