{"id":18479,"date":"2022-03-03T16:41:10","date_gmt":"2022-03-03T16:41:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/add-another-layer-to-your-stack\/"},"modified":"2022-03-03T16:41:10","modified_gmt":"2022-03-03T16:41:10","slug":"add-another-layer-to-your-stack","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/add-another-layer-to-your-stack\/","title":{"rendered":"Add another layer to your stack"},"content":{"rendered":"

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MarTech\u2019s daily brief features daily insights, news, tips, and essential bits of wisdom for today\u2019s digital marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n

Good morning, Marketers, and good thing you never have to let go of a technology you really love.<\/p>\n

Take email, for instance =-)<\/p>\n

And why would we look to replace email when it\u2019s such an effective way of distributing news and personal messages for many (but not all) occasions?<\/p>\n

MarTech is happy to welcome guest contributor Anita Brearton of CabinetM, and in her piece yesterday<\/a>, she wrote: \u201cAs new channels and marketing practices are introduced, they rarely replace something already in place. More often, they become another layer in the marketing program.\u201d<\/p>\n

Yes, marketers keep adding on layers, and that\u2019s why we want to hear about how these stacks keep growing as part of our Stacks Stories initiative<\/a>. Let us know!<\/p>\n

Chris Wood,<\/em><\/p>\n

Editor<\/em><\/p>\n

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Get the daily newsletter digital marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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About The Author<\/h3>\n
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\t\t\t\t\t\tChris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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