{"id":18476,"date":"2022-03-03T16:29:12","date_gmt":"2022-03-03T16:29:12","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/32-questions-to-ask-sales-enablement-vendors-during-a-demo\/"},"modified":"2022-03-03T16:29:12","modified_gmt":"2022-03-03T16:29:12","slug":"32-questions-to-ask-sales-enablement-vendors-during-a-demo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/32-questions-to-ask-sales-enablement-vendors-during-a-demo\/","title":{"rendered":"32 questions to ask sales enablement vendors during a demo"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p><a href=\"https:\/\/martech.org\/what-is-sales-enablement-and-how-do-these-platforms-help-bridge-the-marketing-sales-divide\/\">Sales enablement platforms<\/a> provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through training and coaching. While all of this is going on, sales enablement platforms also track buyers\u2019 and sellers\u2019 interactions with content, giving marketers and sellers insights into what\u2019s working and what\u2019s not.<\/p>\n<p><meta charset=\"utf-8\"\/>Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. <\/p>\n<p>It\u2019s important to set up demos within a relatively short time frame of each other to help make relevant<br \/>comparisons. Also, make sure that all potential internal users are on the demo call, and pay attention to the following:<\/p>\n<ul>\n<li>How easy is the platform to use?<\/li>\n<li>Does the vendor seem to understand our business and our marketing needs?<\/li>\n<li>Are they showing us our \u201cmust-have\u201d features?<\/li>\n<\/ul>\n<p>Use these 32 questions during the demo to help you gauge whether the platform you are vetting is the right fit for your organization:<\/p>\n<hr class=\"wp-block-separator\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3;grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/esep_mir_cover_alt10241024_1-232x300-1.jpeg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/esep_mir_cover_alt10241024_1-232x300-1.jpeg\" loading=\"lazy\" alt=\"\" class=\"wp-image-348986 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/esep_mir_cover_alt10241024_1-232x300-1.jpeg 232w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/esep_mir_cover_alt10241024_1-232x300-1-87x113.jpeg 87w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\">Is your marketing team ready to give the sales team the support it needs to convert more prospects?<em> Explore top sales engagement platforms in the first edition of this <strong>MarTech Intelligence Report.<\/strong><\/em><\/p>\n<p class=\"has-medium-font-size\"><em><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MIR_2201_SalesEnabl_landingpage_dmdhome.html\">Click here to download!<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\n<p><strong>Onboarding<\/strong><\/p>\n<ul>\n<li>What makes this platform technically unique from all the others?<\/li>\n<li>How difficult is the platform set up and implementation? How long will it take for us to be up and running on the system?<\/li>\n<li>How intuitive is the platform user interface? How easy is it for business users to customize the machine learning-based models or settings?<\/li>\n<li>What is your service reliability guarantee?<\/li>\n<li>What external resources, such as systems integrators, agencies and consultancies, are familiar with the platform and could be hired to help us get started?<\/li>\n<li>How scalable is the platform?<\/li>\n<\/ul>\n<p><strong>Content creation and management<\/strong><\/p>\n<ul>\n<li>How intuitive is the interface for ingesting and managing content?<\/li>\n<li>Does the platform integrate with the tools our team uses for creating content?<\/li>\n<li>What content creation tools are included or optional within the platform? Do they extend to more advanced options like VR or 3D experiences?<\/li>\n<li>Does the platform integrate with the solution we\u2019re currently using to store content assets?<\/li>\n<li>What are the organizational structures for content and how can marketers ensure salespeople can find the appropriate content?<\/li>\n<li>What controls can we put in place to ensure salespeople are only using approved, timely and compliant content?<\/li>\n<\/ul>\n<p><strong>Analytics<\/strong><\/p>\n<ul>\n<li>What are all of the types of interactions that are measurable by the platform?<\/li>\n<li>Does the platform support recording calls, video conferences and other interactions for analysis?<\/li>\n<li>How does the platform use AI or machine learning algorithms to analyze the content of interactions with buyers?<\/li>\n<li>Can we track buyer interactions through the whole purchase cycle from interest to actual conversion? If not, what are the options?<\/li>\n<li>Can we bring the data gathered in the platform into other tools we use like <a href=\"https:\/\/martech.org\/what-is-crm-and-how-does-it-support-marketing\/\">CRM<\/a>?<\/li>\n<\/ul>\n<p><strong>Training and coaching<\/strong><\/p>\n<ul>\n<li>What are the different types of formats for training and coaching content?<\/li>\n<li>What sales methodologies does the platform support?<\/li>\n<li>What types of reports on salespeople can the platform generate? Training progress? Performance?<\/li>\n<\/ul>\n<p><strong>Integrations<\/strong><\/p>\n<ul>\n<li>What native or out-of-the-box integrations have already been created?<\/li>\n<li>What happens if I choose to use a tool I\u2019m already using rather than one of the platform modules? How can we ensure they work together smoothly?<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter digital marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><strong>Pricing and support<\/strong><\/p>\n<ul>\n<li>What is pricing based on? What features are included? Are there additional fees (consulting, add-on features, APIs, quotas)?<\/li>\n<li>What is the minimum contract length? Is there a short-term contract or an \u201cout\u201d clause if things don\u2019t work out? <\/li>\n<li>Is a free trial or pilot program available?<\/li>\n<li>What are the different modules (if applicable) that we can license individually?<\/li>\n<li>Who will be our day-to-day contact?<\/li>\n<li>Who pays if the system\/team makes an error?<\/li>\n<li>What kind of customer support is available? Can I pick up the phone to report problems?<\/li>\n<\/ul>\n<p><strong>Strategy and product roadmap<\/strong><\/p>\n<ul>\n<li>Do you have other clients in my vertical?<\/li>\n<li>How does the company handle requests for product modifications?<\/li>\n<li>What new features are you considering for the platform? What\u2019s the long-term roadmap and launch dates?<\/li>\n<\/ul>\n<hr\/>\n<p>\t\t\t\t\t\t\t\t\t\t\t<!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/martech.org\/images\/authors\/PamelaParker-lg.jpg\" loading=\"lazy\"\/><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/32-questions-to-ask-sales-enablement-vendors-during-a-demo\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=pamelaparker&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=pamelaparker&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t<a target=\"_blank\" rel=\"nofollow noopener\" href=\"http:\/\/www.pamelaparker.com\">Pamela Parker<\/a> is Research Director at Third Door Media&#8217;s Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She&#8217;s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master&#8217;s degree in journalism from Columbia University.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/32-questions-to-ask-sales-enablement-vendors-during-a-demo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>32 questions to ask sales enablement vendors during a demo - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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