{"id":18454,"date":"2022-03-03T15:23:07","date_gmt":"2022-03-03T15:23:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/"},"modified":"2022-03-03T15:23:07","modified_gmt":"2022-03-03T15:23:07","slug":"the-problem-with-user-personas","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/","title":{"rendered":"The problem with user personas"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p class=\"p1\"><span class=\"s1\">If you\u2019ve ever come close to a <a href=\"https:\/\/www.hallaminternet.com\/creative-agency\/ux-design\/\"><span class=\"s2\">user experience<\/span><\/a> (UX) project, you\u2019ll have dealt with user personas.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Open the document and you\u2019ll see a stock image from <a href=\"https:\/\/unsplash.com\/\"><span class=\"s2\">Unsplash<\/span><\/a> smiling back at you.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here\u2019s Hetty. She likes Netflix, Oreos and shopping in Aldi. She also has a penchant for Dostoyevsky and is afraid of Tipp-Ex. She doesn\u2019t suffer fools gladly (maybe because she\u2019s 37 \u2013 typical millennial), and she has a Geography degree from Aberdeen University.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A client\u2019s <a href=\"https:\/\/www.hallaminternet.com\/creative-agency\/brand-agency\/\"><span class=\"s2\">brand agency<\/span><\/a> has given you this, and you now need to design the optimal digital journey for Hetty to recommend a <a href=\"https:\/\/www.hallaminternet.com\/sector\/software-saas\"><span class=\"s2\">SaaS<\/span><\/a> product to her EMEA team.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Yes, the above is facetious but it\u2019s a fairly accurate version of events that I\u2019ve seen time and time again. User personas generally offer little use in the UX design of an experience. Need more evidence? Oh look, it\u2019s that not at all overused meme again\u2026<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-65229 aligncenter\" src=\"https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/unnamed-1-454x480.png\" loading=\"lazy\" alt=\"\" width=\"454\" height=\"480\" srcset=\"https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/unnamed-1-454x480.png 454w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/unnamed-1-170x180.png 170w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/unnamed-1-280x296.png 280w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/unnamed-1.png 465w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\"\/><span class=\"s1\">But, user personas, done right, offer huge value. They can:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Humanise your users for the wider business<br \/><\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Provide context around action<br \/><\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Demonstrate motivation (outside of a core need)<br \/><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">None of this requires their age or favourite book. It requires insightful interviews and the creation of user personas that bring the user\u2019s motivations to the fore. Not creating a fictional Hetty that is so overburdened with superfluous information the point is lost.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">What is a user persona?<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">A user persona (or more commonly persona) is a humanised segment of your audience \u2013 it\u2019s the equivalent of naming your pets. You care far more about them if they are named \u2018Mrs Wiskerson\u2019 than if they are called \u2018Cat\u2019. You\u2019ve most probably heard of buyer personas, but they\u2019re subtly different.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.hallaminternet.com\/how-to-use-personas-and-buyers-journeys-to-create-effective-content\/\">Buyer personas<\/a><\/span><span class=\"s1\"> aren\u2019t necessarily users, and in most cases, they are your ideal prospective customers, built to give your teams something to aim at and focus your funnel around. User personas concentrate far more on the needs and context of use and the desired outcomes.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Why are they important?<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Defining user personas can give experience teams a deeper understanding of their target audience, which is fundamental in creating exceptional experiences, products and services. While it might seem quite twee to say this, they can help to ground a team and keep the user (if done right) at the centre of the work.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This can only happen if the personas are built on solid research and have contextual relevance and the right level of detail. Unfortunately, however, a lot of the time, this doesn\u2019t happen, and the personas built of our users are\u2026not as helpful as you might think.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Why do we get user personas wrong?<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">User personas are often developed by marketing teams \u2013 and not built for designers. They exist to put a human face on a business\u2019 perception of their users. But, they end up being an A4 sheet with around three useful points on them.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">We see that someone is liberal, has an Xbox and is three-quarters of a bar graph interested in paid ads. There\u2019s never context to what three-quarters of said bar graph means. And there is often a bio that explains just how wacky Jim is and how his friends tell him he should have gone to Oxford.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">They are stuck to a wall or, worse, filed away in a digital drive never to be looked at again. The client is charged for the work or the internal marketing team presents them to senior stakeholders, but they play no part in the strategy or design and usability process that follows because they hold no value in the first place.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The intentions are always good but the work is of limited value.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Can Jobs To Be Done save the day?<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">In recent years, the <a href=\"https:\/\/jtbd.info\/2-what-is-jobs-to-be-done-jtbd-796b82081cca\"><span class=\"s2\">Jobs To Be Done<\/span><\/a> (JTBD) framework has emerged as the rival to demographic-based user personas, zeroing in on the \u2018thing\u2019 that users are trying to achieve. It\u2019s a focus on outcomes over anything else. Zero fluff. Just pure user motivation.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">It requires designers to stop thinking about the solution, and consider the underlying job underpinning a user\u2019s actions.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Vinyl, Walkmans, Napster, Spotify and Tidal have all delivered music into people\u2019s ears. The job here is not to provide music digitally or physically, it\u2019s to connect people with music. It\u2019s to enable people to listen to music conveniently.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">This has always been a thing. Each designer tackled that particular job with a different solution, each more technically advanced than the last. They didn\u2019t build a solution to the\u00a0 problem of \u2018how can we create a digital music platform with podcasts, Joe Rogan, and sketchy information\u2019 but \u2018how can we deliver music to people?\u2019<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">It sounds simple, doesn\u2019t it? Tackle the overarching job rather than retrofitting a solution. No need to worry about personas. You\u2019re tackling a job that crosses demographic boundaries and applies to multiple user groups at once.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Yes, in theory.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Here\u2019s where personas fight back<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">User personas have value when done properly. And, while there is a growing swell of opinion to abandon them altogether, this is a misjudgement.<b>\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">As <a href=\"https:\/\/www.linkedin.com\/in\/page-laubheimer\/\"><span class=\"s2\">Page Lauubheimer<\/span><\/a> from <a href=\"https:\/\/www.nngroup.com\/\"><span class=\"s2\">Nielsen Norman Group<\/span><\/a> says,<b> \u201c<\/b>this point of view is based on a fundamental misunderstanding of the purpose of personas as primarily demographic representations of users, missing the key behavioural considerations that are essential to good personas and that provide much needed guidance for interaction design and product strategy.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Jobs can cross all sorts of classifications. Like the meme above, Ozzy and our future king can be attempting to complete the exact same job. The classic \u2018needing a hole in the wall\u2019, for example. But there\u2019s nuance here and this is where personas come in.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">No, not the \u2018both same age, both live in castles\u2019 type of persona. But, if we combine the core focus of JTBD and overlay user persona information on top, we\u2019re reaching a place where we have both brutal focus and enough context actually to be able to design something of value.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Personas appropriately crafted include a lot more than just demographic or superfluous information. They deliver:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><b\/><span class=\"s1\"><b>The context of a user\u2019s life<\/b> \u2013 what drives them, how do they use a product\/solution and why?<br \/><\/span><\/li>\n<li class=\"li2\"><b\/><span class=\"s1\"><b>A fleshed-out visual representation of an example user<\/b>, that the product needs to deliver for<br \/><\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Personas, even poorly done, elicit empathy from your team. If the personas are awful, empathy will be misplaced, and its value in the visual design process will be limited. But, if you\u2019ve understood your users\u2019 pain points, experiences and context, they can channel your teams\u2019 minds in the right direction.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">More this:<\/span><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-65230 aligncenter\" src=\"https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/amy-the-accountant-480x360.png\" loading=\"lazy\" alt=\"amy-the-accountant\" width=\"480\" height=\"360\" srcset=\"https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/amy-the-accountant-480x360.png 480w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/amy-the-accountant-180x135.png 180w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/amy-the-accountant-280x210.png 280w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/amy-the-accountant.png 512w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\"\/><i>Credit: Nielsen Norman Group<\/i><\/p>\n<p class=\"p1\"><span class=\"s1\">Than this:<\/span><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-65231 aligncenter\" src=\"https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/bad-personas-480x270.png\" loading=\"lazy\" alt=\"bad-personas\" width=\"480\" height=\"270\" srcset=\"https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/bad-personas-480x270.png 480w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/bad-personas-180x101.png 180w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/bad-personas-280x158.png 280w, https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2022\/03\/bad-personas.png 512w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\"\/><span class=\"s1\">Relying purely on a JTBD approach can lose this nuance, whilst depending purely on a persona-based system can focus so heavily on the individual user group that you downgrade the core job that connects them all.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">One without the other is like Ant without Dec. Every chance of a car crash.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">So what should you do?<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Ask yourself \u2013 and your team \u2013 two simple questions:<\/span><\/p>\n<ol class=\"ol1\">\n<li class=\"li2\"><span class=\"s1\">Do you understand what base need, or job, your product exists to provide for and do you know that your users have that need?<br \/><\/span><\/li>\n<\/ol>\n<ol class=\"ol1\">\n<li class=\"li2\"><span class=\"s1\">Do you understand the context and nuance of each job? Do you understand why five different people would approach the same core job in different ways, and can you effectively design solutions for all of them?<br \/><\/span><\/li>\n<\/ol>\n<p class=\"p2\"><span class=\"s1\">If the answer to either one of these is no, then chances are you don\u2019t have the information you need to design for your target users effectively. And there\u2019s a simple solution \u2013 listen to your users, deploy a solid framework incorporating user personas and JTBD, and turn your customers\u2019 input into actionable insight.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Or, ask an agency to <a href=\"https:\/\/www.hallaminternet.com\/contact\/\"><span class=\"s3\">support you<\/span><\/a>. Hi\u2026 <\/span><span class=\"s4\">?<\/span><\/p>\n<hr\/>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.hallaminternet.com\/the-problem-with-user-personas\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever come close to a user experience (UX) project, you\u2019ll have dealt with user personas.\u00a0 Open the document and you\u2019ll see a stock&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The problem with user personas - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The problem with user personas - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T15:23:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/user-persona-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"The problem with user personas\",\"datePublished\":\"2022-03-03T15:23:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/\"},\"wordCount\":1314,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/user-persona-blog.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/\",\"name\":\"The problem with user personas - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/user-persona-blog.jpg\",\"datePublished\":\"2022-03-03T15:23:07+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/user-persona-blog.jpg\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/user-persona-blog.jpg\",\"width\":1920,\"height\":1332},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/the-problem-with-user-personas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The problem with user personas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The problem with user personas - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/","og_locale":"en_US","og_type":"article","og_title":"The problem with user personas - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-03-03T15:23:07+00:00","og_image":[{"width":1920,"height":1332,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/user-persona-blog.jpg","type":"image\/jpeg"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"The problem with user personas","datePublished":"2022-03-03T15:23:07+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/"},"wordCount":1314,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/user-persona-blog.jpg","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/","name":"The problem with user personas - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/user-persona-blog.jpg","datePublished":"2022-03-03T15:23:07+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/user-persona-blog.jpg","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/user-persona-blog.jpg","width":1920,"height":1332},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/the-problem-with-user-personas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"The problem with user personas"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/18454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=18454"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/18454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/18455"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=18454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=18454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=18454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}