{"id":18375,"date":"2022-03-03T10:40:09","date_gmt":"2022-03-03T10:40:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/apple-premium-reseller-reopens-in-russia-ahead-of-march-apple-event-prices-up-50\/"},"modified":"2022-03-03T10:40:09","modified_gmt":"2022-03-03T10:40:09","slug":"apple-premium-reseller-reopens-in-russia-ahead-of-march-apple-event-prices-up-50","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/apple-premium-reseller-reopens-in-russia-ahead-of-march-apple-event-prices-up-50\/","title":{"rendered":"Apple premium reseller reopens in Russia ahead of March Apple event, prices up 50%"},"content":{"rendered":"

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Just a day after closing stores temporarily, Russia’s premium Apple reseller re:Store has reopened stores and raised prices.<\/p>\n

As reported by state-owned news agency<\/a> RIA Novosti:<\/p>\n

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Apple re:Store stores have reopened in Moscow, the entire model range of the iPhone 13 is available, RIA Novosti correspondent reports.<\/p>\n<\/blockquote>\n

It seems from re:Store’s website that the reseller has significantly increased the price of its products as a result of sanctions and ongoing economic pressure in the country.<\/p>\n

According to iMore<\/em> research, the iPhone 13 Pro Max 128GB was listed for pre-order on February 9 at a pre-order price of 109,990 rubles. This is roughly $940 at the current exchange rate, however, at the time of listing according to historical exchange data, this would have been around $1,470. The same model listed as of March 3 is now priced at 149,990 rubles, about $1,277 at the current exchange rate but $2,005 at the previous rate.<\/p>\n

The best iPhone<\/a> on offer, the iPhone 13<\/a> Pro Max 1TB, was previously listed on February 9 at 159,990 rubles, only slightly more than the 128GB model now costs. Reflecting the extreme economic impact of sanctions on the country, at the time this was $2,139 but is now only worth $1,362. The same model is now listed for pre-order at 239,990, over $2,043 at the current exchange rate but a staggering $3,208 at the rate on February 9. In real terms, a customer on February 9 trying to buy a 1TB iPhone 13 Pro Max at re:Store could today only purchase a 128GB model with the same amount of money, a 50% increase.<\/p>\n

Another such example is the MacBook Air with M1<\/a>. On February 19, re:Store was offering the 8GB variant with 256GB of storage for 99,990 rubles ($1,315 at the time, now $850). The same model is now listed at 149,990, the same price and difference as the aforementioned iPhone 13 Pro Max, a 50% increase in real-terms pricing for customers.<\/p>\n

Apple has made the decision to stop selling its products in Russia, and earlier this week it was reported<\/a> that other resellers are battling similar skyrocketing prices. The volatile economic situation is likely to continue, as the ruble hit a record low overnight and fell by another 18% against the US dollar in early trading Thursday:<\/p>\n

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BREAKING: Russia’s ruble falls by 18% against the US Dollar in today’s trading so far, down to 117 per Dollar.<\/p>\n

\u2014 The Spectator Index (@spectatorindex) March 3, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n