{"id":18369,"date":"2022-03-03T10:22:09","date_gmt":"2022-03-03T10:22:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\/"},"modified":"2022-03-03T10:22:09","modified_gmt":"2022-03-03T10:22:09","slug":"5-types-of-forms-that-will-improve-your-landing-page-with-examples","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\/","title":{"rendered":"5 Types of Forms That Will Improve Your Landing Page (with Examples)"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Today\u2019s landing pages have a whole laundry list of tasks for you to tackle.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/Long-List.gif\" alt=\"\" class=\"wp-image-111375\" width=\"420\" height=\"340\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/Long-List.gif\" alt=\"\" class=\"lazyload wp-image-111375\" width=\"420\" height=\"340\"\/><\/figure>\n<\/div>\n<p>They need to teach visitors about your brand, collect info from your customers, and\u2014most importantly\u2014bring in those sweet <a href=\"https:\/\/unbounce.com\/conversion-glossary\/definition\/conversion\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversions<\/a>.<\/p>\n<p>How can you help a single landing page handle so much at once? <strong>Let a form do the heavy lifting.<\/strong><\/p>\n<p>This nifty tool improves your visitors\u2019 experience to boost your landing page\u2019s results.<\/p>\n<p>Today, you\u2019ll learn <strong>the benefits of landing page forms<\/strong> and <strong>what goes into a good one<\/strong>. Then, you\u2019ll see <strong>five examples of forms<\/strong> to use on your own landing pages.<\/p>\n<h2>Why Use Forms?<\/h2>\n<p>Landing page forms boost conversions through three benefits:<\/p>\n<ul>\n<li><strong>User-friendliness:<\/strong> For visitors, filling out an online form beats calling or emailing you because it takes less time and effort. Plus, they\u2019ll know exactly what info to give you.<\/li>\n<li><strong>Versatility:<\/strong> Online forms solve many business challenges, like getting customer feedback and generating leads.\u00a0<\/li>\n<li><strong>Device adaptability:<\/strong> It\u2019s easy to adapt an online form to <a href=\"https:\/\/unbounce.com\/mobile-optimization\/mobile-friendly-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile landing pages<\/a>. With so many folks using mobile devices to explore the internet, your tools have to fit the format.\u00a0<\/li>\n<\/ul>\n<h2>What Makes a Good Landing Page Form?<\/h2>\n<p>Two main factors drive a kick-butt landing page form:<\/p>\n<h3>User experience\u00a0<\/h3>\n<p>A conversation won\u2019t go well if someone asks you all their questions at once, right? What if they drag the conversation on for longer than they should? The same rules apply to online forms.<\/p>\n<p>The best online forms use the <a href=\"https:\/\/unbounce.com\/landing-pages\/breadcrumb-technique-increase-landing-page-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">breadcrumb technique<\/a>\u2014asking questions a little bit at a time. We suggest <strong>presenting one question at a time<\/strong> to create a less overwhelming and more focused experience for your visitors.<\/p>\n<p>They also don\u2019t go for longer than they should. Over a quarter of form users\u2014<a href=\"https:\/\/themanifest.com\/web-design\/blog\/6-steps-avoid-online-form-abandonment\" target=\"_blank\" rel=\"noreferrer noopener\">27% of \u2018em<\/a>, in fact\u2014will abandon a form if it\u2019s too long. Think about how much info you <em>really <\/em>need from your visitors to achieve your goal.<\/p>\n<h3>Form logic<\/h3>\n<p>Well-designed online forms <strong>adapt their questions to the visitor\u2019s answers as they go<\/strong>. For example, if someone answers that they live in a house, a form shouldn\u2019t ask them for their apartment number. A good form will send a visitor to questions relevant to them while skipping any unrelated questions.<\/p>\n<h2>5 Form Types to Spiff Up Your Landing Page<\/h2>\n<p>Try one of these five form types on your next landing page:<\/p>\n<h3>1. Contact<\/h3>\n<p><strong>The \u201ccontact us\u201d form is<\/strong> <strong>one of the most classic forms you\u2019ll see on a landing page<\/strong>. It asks the visitor for basic contact info like their name and email and offers a field where they can write a message.<\/p>\n<p>This form\u2019s a staple for good reason. <strong>It reduces friction<\/strong> by letting visitors contact you right on your website\u2014no extra steps needed. When you share your contact form upfront on your landing page, you\u2019ll help your brand look authentic and open.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1.png.webp 1206w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-150x83.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-451x250.png.webp 451w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-80x44.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-768x426.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-1000x555.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-650x361.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-300x166.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Form-3-1-160x89.png.webp 160w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"669\" src=\"https:\/\/unbounce.com\/photos\/Form-3-1.png\" alt=\"\" class=\"wp-image-111584 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Form-3-1.png 1206w, https:\/\/unbounce.com\/photos\/Form-3-1-150x83.png 150w, https:\/\/unbounce.com\/photos\/Form-3-1-451x250.png 451w, https:\/\/unbounce.com\/photos\/Form-3-1-80x44.png 80w, https:\/\/unbounce.com\/photos\/Form-3-1-768x426.png 768w, https:\/\/unbounce.com\/photos\/Form-3-1-1000x555.png 1000w, https:\/\/unbounce.com\/photos\/Form-3-1-650x361.png 650w, https:\/\/unbounce.com\/photos\/Form-3-1-300x166.png 300w, https:\/\/unbounce.com\/photos\/Form-3-1-160x89.png 160w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"669\" src=\"https:\/\/unbounce.com\/photos\/Form-3-1.png\" alt=\"\" class=\"lazyload wp-image-111584 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Form-3-1.png 1206w, https:\/\/unbounce.com\/photos\/Form-3-1-150x83.png 150w, https:\/\/unbounce.com\/photos\/Form-3-1-451x250.png 451w, https:\/\/unbounce.com\/photos\/Form-3-1-80x44.png 80w, https:\/\/unbounce.com\/photos\/Form-3-1-768x426.png 768w, https:\/\/unbounce.com\/photos\/Form-3-1-1000x555.png 1000w, https:\/\/unbounce.com\/photos\/Form-3-1-650x361.png 650w, https:\/\/unbounce.com\/photos\/Form-3-1-300x166.png 300w, https:\/\/unbounce.com\/photos\/Form-3-1-160x89.png 160w\" data-sizes=\"(max-width: 1206px) 100vw, 1206px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<h3>2. Lead generation<\/h3>\n<p>A whopping <a href=\"https:\/\/www.ruleranalytics.com\/resources\/attribution-reporting-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">84% of marketers<\/a> use online forms for <a href=\"https:\/\/unbounce.com\/conversion-glossary\/definition\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a>\u2014<strong>capturing contact info to use as a lead in your sales funnel<\/strong>. In the world of landing pages, most lead generation landing pages have a <a href=\"https:\/\/unbounce.com\/lead-generation\/lead-magnet-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead magnet<\/a> (a resource that visitors can download in exchange for entering their contact info in a form). But, they can also take unconventional formats like quizzes that send their results to the email the visitor gives.<\/p>\n<p>Lead generation forms <strong>keep businesses sustainable by adding new prospects to the sales funnel<\/strong>. They make the process seamless by converting the visitor\u2019s info into a format you can send to your CRM or another sales software.<\/p>\n<p>Let\u2019s look at a lead gen form in action. <a href=\"https:\/\/www.typeform.com\/templates\/t\/newsletter-signup-form-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">This lead generation form<\/a> uses another popular lead generation strategy: newsletter signups.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation.png.webp 1239w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-150x85.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-443x250.png.webp 443w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-80x45.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-768x433.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-1000x564.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-650x367.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-300x169.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Lead-Generation-160x90.png.webp 160w\" sizes=\"(max-width: 1239px) 100vw, 1239px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"699\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation.png\" alt=\"\" class=\"wp-image-111378 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation.png 1239w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-150x85.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-443x250.png 443w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-80x45.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-768x433.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-1000x564.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-650x367.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-300x169.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-160x90.png 160w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"699\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation.png\" alt=\"\" class=\"lazyload wp-image-111378 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation.png 1239w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-150x85.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-443x250.png 443w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-80x45.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-768x433.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-1000x564.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-650x367.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-300x169.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Lead-Generation-160x90.png 160w\" data-sizes=\"(max-width: 1239px) 100vw, 1239px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><em>Image courtesy of Typeform<\/em><\/figcaption><\/figure>\n<\/div>\n<p>After asking for the visitor\u2019s name, this form addresses them by name when asking for their email (hence the \u201c___\u201d in the screenshot). What a great way to add a personal touch to the signup process.<\/p>\n<h3>3. Customer feedback<\/h3>\n<p>Not all landing pages are hyper-focused on sales. Some of them have softer asks, like <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/collecting-customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">requesting feedback from customers<\/a>. A customer feedback form <strong>asks questions about the visitor\u2019s thoughts about a business and their preferences for future features<\/strong>.<\/p>\n<p>The info you get from a customer feedback form is business gold. After all, <em>where else are you going to get optimization tips straight from your audience?<\/em><\/p>\n<p>Plus, <strong>delegating your customer feedback process to a form creates a lighter lift for your visitors<\/strong>. Instead of getting in touch with you directly, they can fill out the form at their leisure. As a result, they\u2019ll have a higher chance of giving their thoughts in the first place.<\/p>\n<p>Since forms have different answer formats like scales, ratings, and multiple-choice, they make it a snap for customers to express their opinions. Look how <a href=\"https:\/\/www.typeform.com\/templates\/t\/customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">this form<\/a> lets the user rate aspects of their order from 1 to 5:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form.png.webp 1154w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-150x99.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-378x250.png.webp 378w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-80x53.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-768x508.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-1000x662.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-650x430.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-300x199.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Feedback-Form-160x106.png.webp 160w\" sizes=\"(max-width: 1154px) 100vw, 1154px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"764\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form.png\" alt=\"\" class=\"wp-image-111380 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form.png 1154w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-150x99.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-378x250.png 378w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-80x53.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-768x508.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-1000x662.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-650x430.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-300x199.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-160x106.png 160w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"764\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form.png\" alt=\"\" class=\"lazyload wp-image-111380 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form.png 1154w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-150x99.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-378x250.png 378w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-80x53.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-768x508.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-1000x662.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-650x430.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-300x199.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Feedback-Form-160x106.png 160w\" data-sizes=\"(max-width: 1154px) 100vw, 1154px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Typeform<\/em><\/figcaption><\/figure>\n<\/div>\n<h3>4. Online quote<\/h3>\n<p>When you run a service-based or bespoke business, you usually can\u2019t tell a customer their price right off the bat. You need more information from them to quote the right number. An online quote form does the hard work for you, <strong>collecting your customer\u2019s specs and giving them an estimate<\/strong>.<\/p>\n<p>Both you and your customer <strong>will benefit from an online quote form<\/strong>. They get transparent pricing so they don\u2019t have sticker shock, while you don\u2019t have to worry about them bouncing because of unexpected costs. And if someone leaves because of the estimate they get from your form, you\u2019ll have screened out a lead that wasn\u2019t a great fit.<\/p>\n<p>To get only qualified leads from your online quote form, keep it real. Notice how <a href=\"https:\/\/www.typeform.com\/templates\/t\/online-quote-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">this translation quote form<\/a> asks if you\u2019d like to proceed with the transaction after you get your quote:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form.png.webp 1267w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-150x89.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-421x250.png.webp 421w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-80x48.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-768x456.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-1000x594.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-650x386.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-300x178.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Translation-Quote-Form-160x95.png.webp 160w\" sizes=\"(max-width: 1267px) 100vw, 1267px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1267\" height=\"753\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form.png\" alt=\"\" class=\"wp-image-111381 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form.png 1267w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-150x89.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-421x250.png 421w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-80x48.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-768x456.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-1000x594.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-650x386.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-300x178.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-160x95.png 160w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1267\" height=\"753\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form.png\" alt=\"\" class=\"lazyload wp-image-111381 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form.png 1267w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-150x89.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-421x250.png 421w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-80x48.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-768x456.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-1000x594.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-650x386.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-300x178.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Translation-Quote-Form-160x95.png 160w\" data-sizes=\"(max-width: 1267px) 100vw, 1267px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Typeform<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Customers not interested in the service anymore can bow out before the form adds them to a contact list, saving both sides an awkward conversation.<\/p>\n<h3>5. Order<\/h3>\n<p>Not all items for sale online go into a virtual cart. Custom and bulk orders need a little extra TLC in the ordering process. An online order form <strong>captures all of a customer\u2019s specs and takes their payment <\/strong>so you can get your orders right every time.<\/p>\n<p>Like online quote forms, online ordering forms <strong>make a complicated part of business frictionless<\/strong>. They ease the conversion process by simplifying it for your customers\u2014and who\u2019s not a fan of that? Small businesses especially like online ordering forms since they add a professional touch with little effort.<\/p>\n<p>Since online order forms are customizable, they can <strong>handle a lot of the quirks of running custom orders<\/strong>. Check out how <a href=\"https:\/\/www.typeform.com\/templates\/t\/online-order-form-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">this t-shirt ordering form<\/a> lets the customer submit an order or grab a voucher to turn in IRL:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form.png.webp 1167w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-150x91.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-411x250.png.webp 411w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-80x49.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-768x467.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-1000x608.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-650x395.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-300x183.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Typeform-Custom-Orders-Form-160x97.png.webp 160w\" sizes=\"(max-width: 1167px) 100vw, 1167px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"710\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form.png\" alt=\"\" class=\"wp-image-111382 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form.png 1167w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-150x91.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-411x250.png 411w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-80x49.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-768x467.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-1000x608.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-650x395.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-300x183.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-160x97.png 160w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"710\" src=\"https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form.png\" alt=\"\" class=\"lazyload wp-image-111382 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form.png 1167w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-150x91.png 150w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-411x250.png 411w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-80x49.png 80w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-768x467.png 768w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-1000x608.png 1000w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-650x395.png 650w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-300x183.png 300w, https:\/\/unbounce.com\/photos\/Typeform-Custom-Orders-Form-160x97.png 160w\" data-sizes=\"(max-width: 1167px) 100vw, 1167px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\"><meta charset=\"utf-8\"\/><em>Image courtesy of Typeform<\/em><\/figcaption><\/figure>\n<\/div>\n<h2>Make Your Life Easier with a Form Builder<\/h2>\n<p>Now that you\u2019ve seen these versatile examples, you may be tempted to go all-in coding a custom form for your landing page. But there\u2019s an easier solution. <strong>Save yourself some time with a form builder<\/strong>. The best form builders for landing pages have customization options and templates to create a tailored experience fast.<\/p>\n<p><iframe loading=\"lazy\" title=\"How to add the Typeform app to your Smart Builder page (demo)\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Kk2iAs9Pphs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Unbounce\u2019s Typeform app lets you <strong>add human-first forms<\/strong>\u2014including the ones covered in this post\u2014to your landing page right in Smart Builder. Typeform forms use conditional logic to give your visitors the smoothest experience possible.<\/p>\n<p>It\u2019s just one of the ways <a href=\"https:\/\/unbounce.com\/news\/unbounce-apps-stripe-typeform-unsplash-tools-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce Apps<\/a> will get your landing page conversion-ready.<\/p>\n<div class=\"blog-cta-image-section\" data-ga=\"\"><a href=\"https:\/\/www.unbounce.com\/product\/apps\" target=\"_blank\" data-campaign=\"\" rel=\"noopener\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/blog-visual-cta-2260x1217-1.png.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/blog-visual-cta-2260x1217-1.png\" alt=\"\" width=\"2260\" height=\"1217\" class=\"webpexpress-processed\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/blog-visual-cta-2260x1217-1.png\" alt=\"\" width=\"2260\" height=\"1217\" class=\"lazyload webpexpress-processed\"\/><\/source><\/picture><\/a><\/div>\n<\/div>\n<iframe src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/unbounce.com\/landing-pages\/types-of-forms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s landing pages have a whole laundry list of tasks for you to tackle. They need to teach visitors about your brand, collect info from&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Types of Forms That Will Improve Your Landing Page (with Examples) - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Types of Forms That Will Improve Your Landing Page (with Examples) - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T10:22:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/5-Types-of-Forms_Facebook-Yoast_1200x628.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"5 Types of Forms That Will Improve Your Landing Page (with Examples)\",\"datePublished\":\"2022-03-03T10:22:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/\"},\"wordCount\":1276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/5-Types-of-Forms_Facebook-Yoast_1200x628.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/\",\"name\":\"5 Types of Forms That Will Improve Your Landing Page (with Examples) - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/03\\\/5-types-of-forms-that-will-improve-your-landing-page-with-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/5-Types-of-Forms_Facebook-Yoast_1200x628.png\",\"datePublished\":\"2022-03-03T10:22:09+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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