{"id":18352,"date":"2022-03-03T08:27:12","date_gmt":"2022-03-03T08:27:12","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/is-combining-sms-and-email-marketing-the-secret-sauce-to-ecommerce-domination\/"},"modified":"2022-03-03T08:27:12","modified_gmt":"2022-03-03T08:27:12","slug":"is-combining-sms-and-email-marketing-the-secret-sauce-to-ecommerce-domination","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/is-combining-sms-and-email-marketing-the-secret-sauce-to-ecommerce-domination\/","title":{"rendered":"Is Combining SMS and Email Marketing the Secret Sauce to Ecommerce Domination?"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400\">How many times have you received emails and SMS messages from your favorite brands this week? If you are into online shopping, you know what I am talking about.<\/span><\/p>\n<p><span style=\"font-weight: 400\">SMS and <\/span><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing<\/span><\/a><span style=\"font-weight: 400\"> are two of the most powerful mediums eCommerce companies use to market to their audience. Each has its unique advantages, and when used effectively can <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ecommerce-email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">drive up the sales of any online store<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Text messages feel personal and (kind of) urgent. Simply put, we just cannot ignore text messages. We open them as soon as we see them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to a survey, the <\/span><a href=\"https:\/\/www.shiftcomm.com\/insights\/what-is-the-open-rate-of-sms-text-messaging\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">open rate of text messages is over 82% in the US<\/span><\/a><span style=\"font-weight: 400\"> \u2013 three times higher than phone calls.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, in a survey conducted in August 2021, the <\/span><a href=\"https:\/\/kinsta.com\/blog\/email-marketing-statistics\/#average-email-open-rates-what-percentage-of-emails-are-read\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email open rate was over 18%<\/span><\/a><span style=\"font-weight: 400\"> and over 20% of people open their emails within the first hour of receiving them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Today we\u2019re going to explore how we can combine the two channels with the <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-open-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">highest open rate<\/span><\/a><span style=\"font-weight: 400\"> to give your eCommerce marketing superpowers!<\/span><\/p>\n<h2><span style=\"font-weight: 400\">SMS and Email Marketing: Two Sides of the Same Coin<\/span><\/h2>\n<p><span style=\"font-weight: 400\">When it comes to Email and SMS marketing, brands that have an either-or mentality lose in the game big time. They are not marketing channels that are competing with each other. Instead, an eComm marketer would see that they complement each other.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When they are used in conjunction the right way, the results increase significantly!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Both email and SMS have some flaws that can be eradicated by using both channels in the correct order. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can\u2019t talk about a product in detail using the 160 character limit of an SMS but can definitely expand more in emails.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It is nearly impossible to grab the attention of your customers in real-time using email but SMS support is as quick as it gets.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">In that sense, let\u2019s begin by learning which is best in which situations so we can then combine them in an effective way.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">When SMS Fits Best<\/span><\/h3>\n<p><span style=\"font-weight: 400\">SMS are short, delivered directly to your customers\u2019 phones, and they don\u2019t get flagged as spam. These features make them perfect for promotions and fast communication.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Short messages: <\/b><span style=\"font-weight: 400\">It makes perfect sense to use SMS when you have to deliver short messages to your customers. The message could be alerting them about an upcoming product or simply informing them about any ongoing discounts or offers.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Short messages can contain impressive features about your best-performing product and a link to the product page. There can be a high conversion rate if the text messages are sent to the right audience at the right time.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Notifications: <\/b><span style=\"font-weight: 400\">It is better to <\/span><a href=\"https:\/\/emotive.io\/product\/text-message-automation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">use SMS to send important notifications to your customers<\/span><\/a><span style=\"font-weight: 400\">. People often develop a tendency to ignore emails from brands if they <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-many-emails-should-i-be-sending\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">keep sending them too frequently<\/span><\/a><span style=\"font-weight: 400\">. A good way to balance that is by sending important updates directly to customers\u2019 phones through messages.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Order status updates: <\/b><span style=\"font-weight: 400\">Text messages are great when it comes to giving updates about customers\u2019 orders for delivery, purchase status, or forgotten items.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">It is also a good idea to notify your customers using SMS if there are any order disputes or refunds involved, as this would ease their minds. Cancellations are stressful for most people so we can use timely communication to make them a smoother process.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Flash promotions: <\/b><span style=\"font-weight: 400\">Text messages are more suitable when it comes to informing customers about flash offers that will expire within a day. Most customers often look for such promotional offers and would take immediate action when they get the message.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">When Email Fits Best<\/span><\/h3>\n<p><span style=\"font-weight: 400\">On the other side of the coin, <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-content-fuels-your-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">emails allow you to educate your customers using content<\/span><\/a><span style=\"font-weight: 400\"> that is elaborate and more descriptive compared to short messages.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Long-Form Communications: <\/b><span style=\"font-weight: 400\">In some cases, you\u2019ll want to convey stories, like your company beliefs, ideals, or charity work \u2013 which 160 characters won\u2019t really cover \u2013 so you\u2019ll need more room for <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">personalization<\/span><\/a><span style=\"font-weight: 400\">, designs, more text, and a variety of links and resources. This will help you create a unique experience that engages customers in taking specific actions.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Product Launches: <\/b><span style=\"font-weight: 400\">It is best to run <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/manage-email-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email campaigns<\/span><\/a><span style=\"font-weight: 400\"> when you are launching a new product because you have more room to write, you can <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-sell-your-product-using-benchmark-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">list the benefits and features of new products or services<\/span><\/a><span style=\"font-weight: 400\">, and you can link your customers directly to the product page.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Content promotion: <\/b><span style=\"font-weight: 400\">Content is the most unobtrusive way to get potential customers interested in your brand. You can share new articles from your blog, provide tutorials on how to maintain and use your products, and more.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Receipts: <\/b><span style=\"font-weight: 400\">Receipts are a great way to confirm a purchase with your customers. Because they expect to receive them, these <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-6-types-of-emails-you-should-be-sending\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">types of emails<\/span><\/a><span style=\"font-weight: 400\"> have the highest open rate of them all, so you can use them to promote new products, provide benefits, share discounts, and more.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">How to Create an SMS and Email Marketing Campaign [Practical Example]<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that we understand where each channel best fits into our customer communication strategy, we can talk about a potential scenario that could use email and SMS marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s say that we\u2019re about to launch a new product and we need to build a campaign to attract more eyeballs to ensure a great first-week sale. Here are a few ways we can combine these two channels:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create an email blast showcasing the main features of your new product and the launch day.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send an SMS to give all subscribers a heads-up about the email to increase open rates.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create a wishlist so customers can pre-order your product or get an early adopter discount \u2013 it will also tell you who is more likely to convert on launch.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send a weekly SMS reminder about the product launch and keep subscribers updated about aspects of the purchase process, like delivery times.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If possible, send an email to your core fans and give them the opportunity to buy your new product before anyone else.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ask for feedback from these fans so you can take care of any negative features and improve your product before launch.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send an SMS about the feedback you\u2019re getting and how you are improving the product further \u2013 these SMS will <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/6-top-email-marketing-design-tips-to-keep-your-readers-engaged\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">keep your customers engaged<\/span><\/a><span style=\"font-weight: 400\"> with the process.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finally, send an SMS and email telling everyone that your new product is now for sale. Bonus points if you can feature testimonials from early adopters.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">In this scenario, we\u2019re building up customers\u2019 expectations with frequent SMS and providing value for their attention, while we use emails to expand on the product features, gather feedback, and conduct pre-sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With some imagination, you can combine email and SMS to create a cohesive conversational marketing experience that keeps your customers engaged and ready to convert. It\u2019s all about using the right channel, for the right message, at the right time.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">8 Tips to Write Effective Marketing Text Messages<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The perfect SMS needs to be short and to the point.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make the important words stand out by capitalizing them.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Include power words like \u201cbonus\u201d or \u201cdon\u2019t miss out.\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add a clear CTA at the end.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When possible, create urgency, so users need to take action immediately.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SMS is a rather informal channel, so use emojis to lighten up your messages.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Not all mobile devices support special characters, so test your blasts before sending them.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Always give users an option to unsubscribe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Here are <\/span><a href=\"https:\/\/www.allbusiness.com\/text-marketing-dos-and-donts-155334-1.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">10 dos and don\u2019ts of text message marketing<\/span><\/a><span style=\"font-weight: 400\"> to help you craft the best SMS for your campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Tricks to Write Effective Email Blasts<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Make sure your subject line is catchy<\/span><\/a><span style=\"font-weight: 400\"> and invites the user to click on the email.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalize the email according to the persona of your <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/customer-profile-analysis-methods\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">ideal customer<\/span><\/a><span style=\"font-weight: 400\"> and use the data you already have, like their name.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your email should be easy to read. Make it feel more like a conversation than a presentation.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Although emails can be longer, <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-long-should-my-emails-be\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">no one will read a 1200-word email<\/span><\/a><span style=\"font-weight: 400\">, so focus on your core message and delete the rest.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add a clear CTA for the user to take action on, and don\u2019t include multiple CTAs in one email.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unlike SMS, <\/span><a href=\"https:\/\/www.benchmarkemail.com\/email-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email design<\/span><\/a><span style=\"font-weight: 400\"> is crucial. It will reflect how customers will perceive your brand and product. In other words, poor design = bad product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you\u2019re new to email marketing, here\u2019s a great <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/beginners-guide-to-email-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">beginner\u2019s guide to effective email templates<\/span><\/a><span style=\"font-weight: 400\"> full of examples and useful tips.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">When To Send Your Messages And How Often<\/span><\/h3>\n<p><span style=\"font-weight: 400\">SMS and email frequency are not as important as their relevancy. All correspondence a consumer gets from your brand should be a great experience and not just be there to remind them of your existence.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can send email campaigns once or twice a week depending on whether you are sharing new promotions, new content, or if you have a campaign theme going on.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if your eCommerce sells kitchen supplies, you can run a weekly \u201c5-min recipes\u201d email, a new promotion email, and a new article email. So you\u2019d be sending three emails per week to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Because SMS is perceived as more urgent communication, it\u2019s better to use them for notifications, updates, flash sales, and other time-sensitive communications. You can also use them as a customer support channel to help resolve refunds, cancellations, or any questions that might arise.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Which KPIs to track<\/span><\/h3>\n<p><span style=\"font-weight: 400\">To craft a great campaign, you\u2019ll need data. However, for SMS and emails, there are way too many data points we can track and measure, and it is way too easy to get distracted by the little things.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That said, these are some of the best KPIs to take into account when measuring success and finding opportunities for improvement:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>SMS KPIs<\/b><\/td>\n<td><b>Email KPIs<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n<\/td>\n<td>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<\/td>\n<td>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<\/td>\n<td>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<\/td>\n<td>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<\/td>\n<td>\n<\/td>\n<\/tr>\n<tr>\n<td\/>\n<td>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bounce rate (hard and soft)\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Note:<\/b><span style=\"font-weight: 400\"> You can easily track these KPIs using an <\/span><a href=\"https:\/\/emotive.io\/sms-integrations\/shopify-text-message-marketing-app\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">integration with Shopify<\/span><\/a><span style=\"font-weight: 400\"> to gain insights into your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you want to learn more about KPIs, you can check out this <\/span><a href=\"https:\/\/www.marketingdive.com\/ex\/mobilemarketer\/cms\/opinion\/columns\/24565.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">KPIs guide<\/span><\/a><span style=\"font-weight: 400\"> for a more comprehensive list.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I hope you\u2019ve learned something new and that your imagination is now running wild with all the possibilities SMS and email marketing can open up for your business. If you\u2019d like to share your ideas or need help setting up your SMS campaigns, I\u2019m always open to new conversations on <\/span><a href=\"https:\/\/www.linkedin.com\/in\/benperez6\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">LinkedIn<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3>Author Bio<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-24205 alignleft\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/02\/image1-7.png\" loading=\"lazy\" alt=\"\" width=\"200\" height=\"200\"\/><\/p>\n<p><span style=\"font-weight: 400\">Ben Perez is the Chief Growth Officer at Emotive, \u200b\u200ba two-way messaging tool that uses SMS marketing, customer success programs, and AI-supported sales agents to help people feel a more real connection to businesses. He loves to chat all things marketing and customer experience.<\/span><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.benchmarkemail.com\/blog\/combining-sms-and-email-marketing-for-ecommerce\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many times have you received emails and SMS messages from your favorite brands this week? If you are into online shopping, you know what&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Combining SMS and Email Marketing the Secret Sauce to Ecommerce Domination? - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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