{"id":18324,"date":"2022-03-03T06:27:10","date_gmt":"2022-03-03T06:27:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/2022-serp-feature-trends-tips-for-a-better-seo-strategy\/"},"modified":"2022-03-03T06:27:10","modified_gmt":"2022-03-03T06:27:10","slug":"2022-serp-feature-trends-tips-for-a-better-seo-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/2022-serp-feature-trends-tips-for-a-better-seo-strategy\/","title":{"rendered":"2022 SERP Feature Trends &#038; Tips For A Better SEO Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Do you know which SERP features are trending in your industry?<\/p>\n<p>Is your business showing up in those SERP features?<\/p>\n<p>Are you optimizing for the factors that will generate the most traffic?<\/p>\n<p>The competition for prime real estate on Google\u2019s search results page is fierce.<\/p>\n<p>On February 23, I moderated a sponsored webinar presented by Gerald Murphy, Senior Solution Business Manager at Similarweb.<\/p>\n<p>Murphy showed the latest SERP feature trends and best practices you need to know to succeed in today\u2019s markets.<\/p>\n<p>Here is a quick summary of the webinar. To access the entire presentation, <a href=\"#regWatch\">complete the form<\/a>.\n<\/p>\n<h2>Learn The Different Key Search Engine Behaviors<\/h2>\n<p>Humans have complex search behaviors. These behaviors are seen when anyone searches on a search engine.<\/p>\n<p>Google\u2019s goal to provide a user-friendly experience takes these behaviors into consideration.<\/p>\n<p>This consideration is one of the reasons why SERP features exist.<\/p>\n<p>To excel in search, it is essential to know what these search behaviors mean:<\/p>\n<ul>\n<li>Thrashing.<\/li>\n<li>Pogosticking.<\/li>\n<li>Pearl Growing.<\/li>\n<li>Expand.<\/li>\n<li>Narrow.<\/li>\n<li>Quit.<\/li>\n<\/ul>\n<p><a href=\"#regWatch\">[Find out what search behavior means] Instantly access the webinar \u2192<\/a><\/p>\n<h2>What Influences Search?<\/h2>\n<p>SERP features help drive better results so search engine users can find the right information fast.<\/p>\n<p>In addition to human behaviors, here are the factors that influence search:<\/p>\n<ul>\n<li>Income, education, and health.<\/li>\n<li>Location.<\/li>\n<li>Gender.<\/li>\n<li>Age.<\/li>\n<\/ul>\n<p><a href=\"#regWatch\">[Get more information on each factor] Instantly access the webinar \u2192<\/a><\/p>\n<h2>Understand Global Search Trends: U.S. Vs. U.K. SERP Behavior<\/h2>\n<p>Similarweb set out to find trends, top SERP features, if it changed by device and if there was a different trend for branded vs. non-branded.<\/p>\n<p>They analyzed 88.6T keywords 27 SERP Features and looked into 12 industries for this analysis.<\/p>\n<p>Trends that are significantly growing in the U.S. &amp; U.K.:<\/p>\n<ul>\n<li>Increased number of SERP features.<\/li>\n<li>More keywords triggering SERP features.<\/li>\n<li>More brand keywords triggering SERP features.<\/li>\n<li>More non-brand keywords triggering SERP features.<\/li>\n<li>Higher number of keywords triggering SERP features by device.<\/li>\n<\/ul>\n<p>If you aren\u2019t looking at SERP features, you might miss out on a massive opportunity because Google is increasing them significantly.<\/p>\n<p>As a business, it\u2019s time to start thinking about the features you want to optimize and mobile as a strategy.<\/p>\n<p><a href=\"#regWatch\">[SERP Features = Trending. Learn How To Claim This Growth.] Instantly access the webinar \u2192<\/a><\/p>\n<h2>Know Your Top SERP Features: Top 10 SERP Features In The US &amp; UK<\/h2>\n<p>By looking at the top SERP Features in a country-specific manner like the U.S. &amp; U.K., you\u2019ll get insight into what\u2019s needed in your strategy to be successful.<\/p>\n<div>\n<dl id=\"attachment_440122\">\n<dt>\n<div style=\"width: 2060px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"Top 10 Serp Features US UK\" width=\"2050\" height=\"1040\" srcset=\"\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/screen-shot-2022-03-01-at-11.30.37-am-621db207a3ba6-sej.png\" class=\" b-lazy pcimg\"\/><span class=\"wp-caption-text\">Similarweb, February 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/screen-shot-2022-03-01-at-11.30.37-am-621db207a3ba6-sej.png\" alt=\"Top 10 Serp Features US UK\"\/><\/noscript><\/div>\n<\/dt>\n<\/dl>\n<\/div>\n<p>Remember to analyze SERP features by market regularly because they change continuously.<\/p>\n<h2>Top Tips For SERP Feature Optimization<\/h2>\n<p>To start, map out who your five largest competitors are and use that info to find out the most prominent SERP features those competitors are ranking for.<\/p>\n<p>Then, begin optimizing to dominate those SERP features.<\/p>\n<p>Here are tips to optimize for different SERP features:<\/p>\n<h3>\u201cRelated Questions\u201d Tips<\/h3>\n<ul>\n<li>Use unique content: Ensure you do not have any duplicate, similar or thin content issues.<\/li>\n<li>Leverage a keyword generator: Enhance content with keywords related to topics that trigger related questions.<\/li>\n<li>Aim to be included in content hubs: Become an authority on relevant, related topics.<\/li>\n<\/ul>\n<h3>\u201cInstant Answers\u201d Tips<\/h3>\n<ul>\n<li>Use unique content: Ensure you do not have duplicate, similar or thin content issues.<\/li>\n<li>Utilize semantics: Use semantic keywords in your content and HTML (e.g. H2s).<\/li>\n<li>Create quality content: Answer the question in the first paragraph. Related queries should be answered implicitly or explicitly.<\/li>\n<li>Stay topic-focused: Focus on where you specialize in so you can win (e.g., internal links).<\/li>\n<\/ul>\n<p><a href=\"#regWatch\">[Discover Tips For 3 More SERP Features] Instantly access the webinar \u2192<\/a><\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>We have many SERP behaviors. SERP features exist to help us find quality information as quickly as possible.<\/li>\n<li>While US and UK SERP features are growing, they are very different. International brands need to have country-specific content marketing strategies to win in their market.<\/li>\n<li>Identify what your top opportunities are and apply best practice optimization to succeed.<\/li>\n<\/ul>\n<h2>[Slides] 2022 SERP Feature Trends &amp; Tips For A Better SEO Strategy<\/h2>\n<p>Here\u2019s the presentation:<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" title=\"2022 SERP Feature Trends &amp;#038; Tips For A Better SEO Strategy\" data-src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/eB1bizRutfodra\" class=\"b-lazy\"> <\/iframe><\/p>\n<p><strong> 2022 SERP Feature Trends &amp; Tips For A Better SEO Strategy  <\/strong> from <strong>Search Engine Journal<\/strong><\/p>\n<h2 class=\"text-center\">Join Us for Our Next Webinar!<\/h2>\n<h3>SEO At Scale: What Large Ecommerce Sites Do Differently<\/h3>\n<p><span style=\"font-weight: 400\">Does it seem harder to be discovered by new customers lately? <\/span><span style=\"font-weight: 400\">Ecommerce has never provided so many opportunities yet faced so much competition than today. <\/span><span style=\"font-weight: 400\">Learn how to scale your SEO efforts and grow your ecommerce business like the big guys<\/span><span style=\"font-weight: 400\"> in our next webinar on March 9 at 2 p.m. ET.\u00a0<\/span><\/p>\n<hr\/>\n<p><em>Image Credits<\/em><\/p>\n<p><em>Featured Image: Paulo Bobita\/Search Engine Journal<\/em><\/p>\n<\/div>\n<iframe src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/serp-feature-trends-tips-recap\/440109\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2022 SERP Feature Trends &amp; Tips For A Better SEO Strategy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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