{"id":18296,"date":"2022-03-03T02:39:16","date_gmt":"2022-03-03T02:39:16","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/why-g2m-has-become-an-aircall-partner\/"},"modified":"2022-03-03T02:39:16","modified_gmt":"2022-03-03T02:39:16","slug":"why-g2m-has-become-an-aircall-partner","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/03\/why-g2m-has-become-an-aircall-partner\/","title":{"rendered":"Why G2M has become an Aircall partner!"},"content":{"rendered":"

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There are a Tsunami of applications floating in the cloud available and waiting to be connected to your customer tech stack. (wait…can you have a Tsunami in a cloud? Perhaps it’s a thunderstorm?)<\/p>\n

However, we usually firmly advise our clients against creating a Frankenstein’s monster of applications from many different firms, connected via less-than-perfect APIs or via expensive custom code. Many providers have acquired technology to build into their own product stack rather than build it from scratch, which is simply putting lipstick on the proverbial pig.<\/p>\n

So we have seen the powerful benefits of one unified codebase across your customer stack It’s clearly the preferred solution. It creates a great deal less friction in your business. You spend less time doing your work. You learn a single user interface. Less things go wrong or stop working. The connections between software providers don’t fail. The end result is significantly better and faster ROI.\u00a0\u00a0<\/p>\n

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That’s the reason we have stuck with HubSpot for over ten years. It’s been built organically from one single codebase. We’ve known it’s the best customer tech stack out there and now it seems users agree, ranking HubSpot as the #1 CRM, according to G2.\u00a0<\/p>\n

So it’s a rare occurrence for us to become a partner for a new technology firm. However, that’s exactly what we have done! We are very excited to become an Aircall partner. Aircall provide an all in one cloud based phone system that fully integrates with HubSpot.<\/p>\n

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It seems HubSpot themselves agree, they were sufficiently impressed they have taken a significant stake in the Aircall business – Here is\u00a0 the announcement.<\/a><\/p>\n

Why did we decide to add a cloud based telephony solution to our portfolio?<\/h2>\n

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We firmly believe having a cloud based telephony solution that integrates seamlessly with your CRM is a key foundation stone of a successful customer technology stack.\u00a0<\/p>\n

Increasingly we hear about the friction caused by disparate, partially functioning, unconnected customer facing applications. Time is being wasted, customer satisfaction is worse, close rates are lower. Managers can’t see what is going on with their teams and are struggling to coach the gaps. As a result remote and\/or digital centric work can lead to worse outcomes for the customer.\u00a0<\/p>\n

At the same time more and more businesses are turning to “as-a-service” business models (or were always that way) and the focus on keeping and growing your existing customer base is increasing. You simply cannot outrun poor retention. So we are seeing more and more businesses invest in the retention phase of the customer lifecycle.\u00a0<\/p>\n

The business problems it helps to solve<\/h4>\n
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When talking to sales and service managers who<\/span> are responsible for bringing in and keeping customers we heard them tell us that cloud based telephony\u00a0 helped them to:<\/span><\/p>\n