{"id":18224,"date":"2022-03-02T22:03:07","date_gmt":"2022-03-02T22:03:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/google-search-trends-show-how-customer-expectations-are-changing\/"},"modified":"2022-03-02T22:03:07","modified_gmt":"2022-03-02T22:03:07","slug":"google-search-trends-show-how-customer-expectations-are-changing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/google-search-trends-show-how-customer-expectations-are-changing\/","title":{"rendered":"Google Search Trends Show How Customer Expectations Are Changing"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/customer-expectgations-621fdff1a41af-sej.png\" loading=\"lazy\" \/><\/p>\n<div id=\"narrow-cont\">\n<p>A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year.<\/p>\n<p>Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner <strong>and<\/strong> later.<\/p>\n<p>If customers are out shopping in person then they want the ability to do it late at night, and if they\u2019re shopping online they want items to arrive as soon as tomorrow.<\/p>\n<p>They also want new experiences from businesses, such as the ability to bring their pet out for dinner.<\/p>\n<p>Data in the report is compiled by the <strong>Google Ads Research and Insights<\/strong> team from an analysis of billions of recent search queries.<\/p>\n<p>Staying informed about consumers\u2019 changing expectations can help your business meet their needs better, ensuring they continue to choose you over competitors.<\/p>\n<p>The report provides insight into how customers are phrasing their needs when looking for information in Google Search.<\/p>\n<p>You can meet customers where they are in Google by emphasizing some of these key phrases on your website or business listing.<\/p>\n<p>Here are the top insights from Google\u2019s report on the latest developments in consumer behavior and market trends.\n<\/p>\n<h2>Rising Consumer Expectations<\/h2>\n<p>Consumer expectations for new experiences, services, and ways to shop are on the rise, with growing searches for:<\/p>\n<ul>\n<li><strong>\u201cLate night shopping\u201d<\/strong>: Up 100% year over year.<\/li>\n<li><strong>\u201c24\/7 customer service\u201d<\/strong>: Up 500% year over year.<\/li>\n<li><strong>\u201cDog friendly restaurants\u201d<\/strong>: Up 100% year over year.<\/li>\n<li><strong>\u201cNext day flower delivery\u201d<\/strong>: Up 800% year over year.<\/li>\n<\/ul>\n<p>These trends highlight the immediacy with which consumers expect to have products in hand.<\/p>\n<p>Further, they want extended hours of customer support after the purchase.<\/p>\n<p>When going out to visit local businesses, customers are expecting more of the comforts of home. Such as the ability to bring their dog to a restaurant.<\/p>\n<p>If your business caters to these needs, make sure it\u2019s highlighted on your website so you can get found by searchers.<\/p>\n<h2>In-Person Events Are Back<\/h2>\n<p>Consumers are eager to get out of their home and enjoy some in-person events again.<\/p>\n<p>Searches are on the rise for:<\/p>\n<ul>\n<li><strong>\u201cCinema near me\u201d<\/strong>: Up 300% year over year.<\/li>\n<li><strong>\u201cSeating chart\u201d<\/strong>: Up 600% year over year.<\/li>\n<li><strong>\u201cSpring break\u201d<\/strong>: Up 100% year over year.<\/li>\n<li><strong>\u201cUnique things to do in\u201d<\/strong>: Up 100% year over year.<\/li>\n<\/ul>\n<p>These trends indicate that consumers are comfortable with attending events in-person this year, which is a good sign if you\u2019re planning on hosting one.<\/p>\n<p>However, people don\u2019t want <strong>everything<\/strong> the same as it used to be, as evidenced by the \u201cunique things to do\u201d search trend.<\/p>\n<p>In-person events are back on, but consumers won\u2019t necessarily settle for the same old things they did before.<\/p>\n<h2>Pandemic Trends That Stuck<\/h2>\n<p>Several of what Google calls \u201cpandemic-related trends\u201d continue to stick.<\/p>\n<p>Searches are still on the rise for:<\/p>\n<ul>\n<li><strong>\u201cMakeup game\u201d<\/strong>: up 700% year over year.<\/li>\n<li><strong>\u201cBest movies to stream right now\u201d<\/strong>: Up 300% year over year.<\/li>\n<li><strong>\u201cNursery plants near me\u201d<\/strong>: Up 100% year over year.<\/li>\n<li><strong>\u201cHair trends female\u201d<\/strong>: Up 800% year over year.<\/li>\n<\/ul>\n<p>For more data, see the full report on <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/new-experience-searches\/\" target=\"_blank\" rel=\"noopener\">Think With Google<\/a>.<\/p>\n<hr\/>\n<p><em>Featured Image: VectorMine\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/google-search-trends-show-how-customer-expectations-are-changing\/440522\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Trends Show How Customer Expectations Are Changing - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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