{"id":18207,"date":"2022-03-02T21:15:08","date_gmt":"2022-03-02T21:15:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/your-field-guide-to-animated-gifs-in-email\/"},"modified":"2022-03-02T21:15:08","modified_gmt":"2022-03-02T21:15:08","slug":"your-field-guide-to-animated-gifs-in-email","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/your-field-guide-to-animated-gifs-in-email\/","title":{"rendered":"Your Field Guide to Animated GIFs in Email"},"content":{"rendered":"

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By Sean Tinney<\/a> March 2, 2022<\/span><\/h4>\n

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GIFs are fun, engaging, and eye-catching. But when\u2019s the right time to add one to your marketing emails?<\/p>\n

We\u2019re huge fans of using interactive content in email<\/a>. Whether you\u2019re trying to improve your campaign, tell a story, or simply add a bit of flair to the inbox, interactive content is the way to go.<\/p>\n

And one of the easiest ways to do so is by adding animated GIFs to your emails.<\/p>\n

Let\u2019s take a look as to why GIFs are so effective and how you can use them in your own campaigns.<\/p>\n

What\u2019s a GIF?<\/h2>\n

GIF is short for Graphics Interchange Format. It\u2019s a popular image format that\u2019s been around since the 80\u2019s. A GIF uses a series of images to create the illusion of motion (sort of like a flipbook).\u00a0<\/p>\n

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