{"id":18159,"date":"2022-03-02T18:40:11","date_gmt":"2022-03-02T18:40:11","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/finding-time-to-create-content-that-converts\/"},"modified":"2022-03-02T18:40:11","modified_gmt":"2022-03-02T18:40:11","slug":"finding-time-to-create-content-that-converts","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/finding-time-to-create-content-that-converts\/","title":{"rendered":"Finding Time to Create Content That Converts"},"content":{"rendered":"

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Thinking big-picture is an absolute must with marketing. Without an overarching framework that keeps everything connected and cohesive, you can\u2019t grow your business. Instead, you\u2019re bound to chase your tail because you\u2019ll have separate moving parts, not a well-oiled machine.<\/span><\/p>\n

Yet, success with your marketing is all about balance. While big-picture is non-negotiable, the specific nuts and bolts that go into it can\u2019t be neglected. You have to execute on all fronts\u2013especially the smaller things\u2013for your overarching vision to come together.<\/span><\/p>\n

Content is one of those specific nuts and bolts we\u2019re talking about.\u00a0<\/span><\/p>\n

On average, content marketing costs <\/span>62% less than traditional marketing, but it generates about 3 times more leads.<\/b><\/p>\n

That all sounds magnificent. But content doesn\u2019t create itself. Someone has to think it up and publish it, and\u2013for many businesses\u2013therein lies the kicker.<\/span><\/p>\n

Finding the Time for Content Creation<\/b><\/h3>\n

You likely need to achieve many goals and benchmarks in your role that don\u2019t coincide with having the time to brainstorm content ideas.\u00a0<\/span><\/p>\n

While this is a totally understandable hurdle, you need to develop a solution. Outsourcing is often a great idea.\u00a0<\/span><\/p>\n

You don\u2019t need to outsource the entirety of your content creation efforts\u2013it could just be enough to fill the gaps. Even having someone there augment and assist with your content creation will ensure this vital task is completed successfully despite your extensively busy schedule.\u00a0<\/span><\/p>\n

And whether you\u2019re outsourcing or DIYing your content creation, you need to stay dialed in.\u00a0<\/span><\/p>\n

The Stages of Content Creation<\/b><\/h3>\n

Here are the common layers or stages involved in creating content:<\/span><\/p>\n

Stage 1:\u00a0<\/b><\/p>\n