{"id":18143,"date":"2022-03-02T17:46:06","date_gmt":"2022-03-02T17:46:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/semrush-buys-kompyte-so-it-can-upsell-competitive-intelligence-tools\/"},"modified":"2022-03-02T17:46:06","modified_gmt":"2022-03-02T17:46:06","slug":"semrush-buys-kompyte-so-it-can-upsell-competitive-intelligence-tools","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/semrush-buys-kompyte-so-it-can-upsell-competitive-intelligence-tools\/","title":{"rendered":"Semrush buys Kompyte so it can upsell competitive intelligence tools"},"content":{"rendered":"

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SEO tool provider Semrush has announced<\/a> plans to acquire competitive intelligence and sales enablement platform Kompyte.<\/p>\n

Why we care. <\/strong>Semrush is a major player in the SEO tool space, and this announcement, along with its recent acquisition of Backlinko<\/a>, shows that the company is serious about expanding both its audience and capabilities for search marketing as well as sales teams.\u00a0<\/p>\n

The acquisition may also provide Semrush with a path to increasing the business it\u2019s already doing with existing users: \u201cKompyte is the perfect product to upsell to our existing customers who already use our competitive intelligence features,\u201d Eugene Levin, chief strategy and corporate development officer at Semrush, said in the announcement. \u201cWith an average ARR [annual recurring revenue] per customer of about $20,000, there\u2019s a great opportunity for us to elevate our customers to the next level.\u201d<\/p>\n

More anecdotally, demand for SEO professionals has risen over recent years, especially since the outset of the pandemic. That may make SEO tools a more common part of MarTech stacks<\/a>, fueling growth for tool providers.<\/p>\n

What Kompyte does.<\/strong> Based in Austin, TX, Kompyte offers competitive analysis tools that help marketers track changes on a competitor\u2019s site, ad copy, social media and more. It\u2019s products are designed primarily for marketing, product development, and sales and enablement teams.<\/p>\n

Why Semrush wants Kompyte.<\/strong> Semrush\u2019s goal with this acquisition is to diversify its offerings from search marketing-specific tools to products for a wider audience of professionals. \u201cWe were always looking for a MarTech product that uses market data to bring other teams to the table,\u201d Levin said.<\/p>\n

\u201cThe acquisition will expand Semrush\u2019s ability to help its customers beyond their marketing departments, especially considering 88% of Kompyte\u2019s total user base falls within sales organizations,\u201d the announcement said.<\/p>\n

In addition, Kompyte\u2019s technology will be used to expand on .Trends<\/a>, Semrush\u2019s existing competitive intelligence feature.<\/p>\n

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