{"id":18136,"date":"2022-03-02T17:22:02","date_gmt":"2022-03-02T17:22:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/what-engineers-want-from-b2b-vendors\/"},"modified":"2022-03-02T17:22:02","modified_gmt":"2022-03-02T17:22:02","slug":"what-engineers-want-from-b2b-vendors","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/what-engineers-want-from-b2b-vendors\/","title":{"rendered":"What Engineers Want From B2B Vendors"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, <a href=\"https:\/\/www.trewmarketing.com\/resources\/2022-research-report\" target=\"_blank\" rel=\"noopener\">according to<\/a> recent research from <a href=\"https:\/\/www.globalspec.com\/advertising\" target=\"_blank\" rel=\"noopener\">GlobalSpec<\/a> and <a href=\"https:\/\/www.trewmarketing.com\/\" target=\"_blank\" rel=\"noopener\">TREW Marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/www.trewmarketing.com\/resources\/2022-research-report\" target=\"_blank\" rel=\"noopener\">The report<\/a> was based on data from a survey of more than 800 engineers and technical professionals who work for firms in industries such as engineering services, automotive, energy, aerospace, electronics, and semiconductors.<\/p>\n<p>Respondents say the content types they find most valuable when researching to make major purchases for work are datasheets (77% cite as useful), CAD drawings (45%), and product demo videos (42%).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i.marketingprofs.com\/assets\/images\/daily-data-point\/220302-trew-content.jpg\" alt=\"Content engineers find useful when purchasing for work\"\/><\/p>\n<p>Some 70% of industrial engineers say one of the things they like most about their favorite work-related email newsletter is that it includes in-depth technical information.<\/p>\n<p class=\"paywall\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i.marketingprofs.com\/assets\/images\/daily-data-point\/220302-trew-newsletter.jpg\" alt=\"What industrial engineers like in their email newsletters\"\/><\/p>\n<p class=\"paywall\">Most (51%) industrial engineers say they do most of their vendor research online but appreciate having a salesperson available to answer questions.<\/p>\n<p class=\"paywall\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i.marketingprofs.com\/assets\/images\/daily-data-point\/220302-trew-sales.jpg\" alt=\"How engineers say they interact with a vendor company\"\/><\/p>\n<p class=\"paywall\">Industrial engineers say they get most annoyed with vendor sales teams when the salespeople\/sales resources exhibit a lack of technical expertise.<\/p>\n<p class=\"paywall\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i.marketingprofs.com\/assets\/images\/daily-data-point\/220302-trew-annoying.jpg\" alt=\"Most annoying factors for engineers when they interact with a salesperson\"\/><\/p>\n<p class=\"paywall\"><strong><em>About the research:<\/em><\/strong> <a href=\"https:\/\/www.trewmarketing.com\/resources\/2022-research-report\" target=\"_blank\" rel=\"noopener\">The report<\/a> was based on data from a survey of more than 800 engineers and technical professionals who work for firms in industries such as engineering services, automotive, energy, aerospace, electronics, and semiconductors.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.marketingprofs.com\/charts\/2022\/46748\/what-engineers-want-from-vendor-marketers-and-salespeople\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Engineers Want From B2B Vendors - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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