{"id":17925,"date":"2022-03-02T01:56:10","date_gmt":"2022-03-02T01:56:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/how-to-add-amazon-as-a-channel\/"},"modified":"2022-03-02T01:56:10","modified_gmt":"2022-03-02T01:56:10","slug":"how-to-add-amazon-as-a-channel","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/how-to-add-amazon-as-a-channel\/","title":{"rendered":"How to add Amazon as a channel"},"content":{"rendered":"

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Search for \u201cShopify Amazon integration\u201d on Google and you\u2019ll find dozens of articles claiming to have the answer.<\/p>\n

Most of them suggest you create a Shopify store and add Amazon as a sales channel to that particular store through a built-in tool.\u00a0<\/p>\n

However, if you try to do that, you won\u2019t find the \u201cAdd Amazon as sales channel\u201d option within your Shopify store as can be seen in the screenshot below.<\/p>\n

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Now you might wonder, how to connect Shopify to Amazon if there isn\u2019t any option to do so.<\/p>\n

Well, we got you covered. Although there is no direct support from Shopify for Amazon integration, there are several third-party Shopify apps<\/a> that can help you with the integration.<\/p>\n

We\u2019ll take you through the integration process in the latter part of this post.\u00a0<\/p>\n

First, you should understand how critical it is for retailers to have a presence on both Amazon and Shopify.<\/p>\n

And if you need a solution to market your products on either platform, you can start leveraging Omnisend for free<\/a>.<\/p>\n

The importance of Shopify Amazon integration<\/h2>\n

When it comes to Shopify and Amazon, there\u2019s no \u201ceither\u201d and \u201cor\u201d. Both the platforms are unique and different from one another in terms of peer competition, branding, SKU management, and more.<\/p>\n

Shopify provides you with a platform and tools to build your own online retail store whereas Amazon is a marketplace where you can sell alongside other retailers.<\/p>\n

Hence, it\u2019s crucial for an online retail business to leverage the omnichannel retail approach by connecting Shopify to Amazon.<\/p>\n

Let\u2019s understand why these platforms, individually, are essential for every online retailer\u2019s marketing strategy.<\/p>\n

Why Shopify?<\/h3>\n

Shopify allows you to create and run an online retail store for which you are free to choose your domain and website design. The Shopify platform offers tons of ready-made website templates that you can apply to your store to get it up and running.<\/p>\n

It\u2019s specialized for online retail business and this is why a lot of retailers prefer having an online store on Shopify.<\/p>\n

Ever since its inception, Shopify has been growing exponentially. In fact, Shopify had the highest market share in the United States last year at 29%.<\/p>\n

Following are the reasons why Shopify is a preferable ecommerce platform for retailers:<\/p>\n

Provides a website \u2013 <\/strong>Having an ecommerce website is a boon for every retailer. The website gives you control over customer journeys, user experience, sales funnel, and marketing strategy.<\/p>\n

Supports dropshipping \u2013<\/strong> Shopify makes dropshipping a breeze by integrating seamlessly with apps like Oberlo, Modalyst, and Spocket.<\/p>\n

Best-in-class hosting \u2013<\/strong> Even the basic Shopify subscription includes reliable and robust hosting which is all-time available (99.9% uptime) and comes along with an SSL certificate.<\/p>\n

Cost-effectiveness \u2013<\/strong> With its basic plan starting from $29\/month, Shopify is one of the most affordable ecommerce solutions for businesses and is highly secure and versatile.<\/p>\n

Why Amazon?<\/h3>\n

With millions of visitors on the marketplace every day, Amazon is leading the global ecommerce market. In fact, It has reported $33.36 billion<\/a> in revenue in 2021, which is approximately $12 billion higher than the previous year.<\/p>\n

The exponential growth in the revenue of the Amazon marketplace points out that its customer base is increasing too.\u00a0<\/p>\n

With millions of users exploring different products in the Amazon marketplace, it\u2019s a great opportunity for retailers to list their products to generate sales.<\/p>\n

On Amazon, you don\u2019t have to build a customer base, whereas owning your Shopify ecommerce store will require you to put the effort into acquiring website traffic to generate sales.\u00a0<\/p>\n

However, as discussed before, owning your own website is also equally important.\u00a0<\/p>\n

So, the best way to drive sales would be to get the best of both worlds. And that\u2019s why there\u2019s a need to connect Shopify to Amazon.\u00a0<\/p>\n

But, how do you do that?<\/p>\n

Let\u2019s find out.<\/p>\n

How to connect Shopify to Amazon<\/h2>\n

Well, connecting Shopify to Amazon used to be quite straightforward until last year, when Shopify announced that it will no longer<\/a> support the \u201cAmazon as a sales channel\u201d feature from September 27th onward.<\/p>\n

The internet is flooded with articles suggesting to add Amazon as a sales channel via the Shopify dashboard. However, since Shopify abandoned the support for Amazon, this technique can never work.<\/p>\n

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The reason behind Shopify not supporting Amazon integration directly isn\u2019t clear.\u00a0<\/p>\n

However, for you as a retailer, it\u2019s crucial to know if you can perform Shopify Amazon integration even if there\u2019s no direct option in the Shopify dashboard.\u00a0<\/p>\n

The answer is YES.<\/p>\n

There are a handful of third-party apps in the Shopify App Store that can help you realize Shopify Amazon integration.<\/p>\n

However, Shopify recommends the Amazon Integration Plus<\/a> service to link Shopify to Amazon seller accounts.<\/p>\n

Here\u2019s how you can connect Shopify to Amazon via Amazon Integration Plus.<\/p>\n

1. Set up a Shopify store<\/h3>\n

Creating a Shopify store is a breeze. Just visit the Shopify website and register for the free trial. The trial will prompt you to enter your store name (name should be unique). No need to brainstorm on the name as you can change that anytime.<\/p>\n

After a couple of questions, you\u2019ll land on the main Shopify dashboard. The home tab will facilitate an onboarding journey that will take you through theme customization, page creation, adding domain processes, adding products, and more.<\/p>\n

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After the onboarding process, there are several processes that you\u2019ll have to do. We can\u2019t go in-depth into them in this article. Hence, you can refer to the following online store startup guide<\/a> by Shopify.<\/p>\n

2. Create your Amazon seller account<\/h3>\n

The next part of the Shopify Amazon integration process is to create a seller account on Amazon.\u00a0<\/p>\n

You need to visit your region\u2019s Amazon seller central website<\/a> and click on sign up.<\/p>\n

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Creating an Amazon seller account is a simple process. However, make sure that you have the following details with you before getting started:<\/p>\n