{"id":17902,"date":"2022-03-02T00:44:08","date_gmt":"2022-03-02T00:44:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/how-to-accelerate-cloud-innovations-despite-current-market-challenges-live-with-aws-mar-2\/"},"modified":"2022-03-02T00:44:08","modified_gmt":"2022-03-02T00:44:08","slug":"how-to-accelerate-cloud-innovations-despite-current-market-challenges-live-with-aws-mar-2","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/02\/how-to-accelerate-cloud-innovations-despite-current-market-challenges-live-with-aws-mar-2\/","title":{"rendered":"How to accelerate cloud innovations despite current market challenges: Live with AWS Mar. 2"},"content":{"rendered":"

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Software makers face numerous challenges in today\u2019s market: supply chain delays, a growing threat landscape, and an increasing demand for edge computing and remote work, to name just a few. As the tech sector faces permanent changes from the economic disruptions of COVID-19, theCUBE examines market indicators through firsthand insights and analysis.<\/span><\/p>\n

In the upcoming <\/span>AWS Partner Showcase<\/span><\/a>, theCUBE, SiliconANGLE\u2019s livestreaming studio, hears from Veeam, Cohesity and Splunk executives alongside other industry luminaries on the tall task of modernizing business for a post-isolation economy.\u00a0<\/span>(* Disclosure below.)<\/span><\/i><\/p>\n

The second episode in this Showcase series, <\/span>\u201c<\/span>Speeding Innovation on AWS,\u201d<\/span><\/a> airs March 2 at 9 a.m. PT in an exclusive CUBE broadcast.<\/span><\/p>\n

The drive for business automation solutions<\/h3>\n

Through its ISV program, AWS integrates software solutions deeply within its ecosystem in an effort to meet pent-up demand during a pandemic-induced cloud adoption frenzy. This is where a cloud-first approach, ripe with automation, can help.<\/span><\/p>\n

\u201cCustomers are really looking for business automation solutions, and it has rapidly increased in the last 20 months,\u201d <\/span>Sabina Joseph<\/span><\/a>, general manager of technology partners at AWS, explained to theCUBE host Lisa Martin during the first AWS ISV event in December.<\/span><\/p>\n

This sentiment was echoed by <\/span>Danielle Greshock<\/span><\/a>, director of partner SAs and worldwide ISV at AWS. \u201cThe pandemic has absolutely accelerated a lot of businesses\u2019 movement into the cloud, so companies that hadn\u2019t formerly thought about using cloud technologies are now doing that,\u201d she said.<\/span><\/p>\n

The \u2018meat\u2019 of cloud adoption<\/h3>\n

Veeam Software, which will be a featured guest during the event, is a prime example of an AWS partner success story. At the end of 2020, Veeam announced its data loss protection solution Veeam Backup for AWS v3. And in <\/span>a conversation<\/span><\/a> with theCUBE back in December 2019, Rick Vanover, senior director of product strategy at Veeam, discussed the company\u2019s key partnership strategy with AWS, which continues to evolve.<\/span><\/p>\n

\u201c<\/span>I like to say that partnership is in Veeam\u2019s DNA. We sell through the [AWS] channel, and we have the alliance relationships,\u201d Vanover said. \u201cBy going in software-only, I am actually completely convinced we\u2019re very well positioned in the market to come in with a solution that will work for literally everybody, no matter what their preference, what brands of technology they use, what clouds they use.\u201d<\/span><\/p>\n

With access to co-selling support from AWS, reduced AWS Marketplace listing fees, and incentives for AWS sales teams, the computing giant claims <\/span>thousands of companies<\/span><\/a> as ISV participants. According to recent data, AWS is the favorite cloud services provider of SMBs, with a <\/span>53% adoption rate<\/span><\/a>, demonstrating the scaling challenges Amazon faces as it continues to grow its Web Services offerings.<\/span><\/p>\n

To this end, AWS remains a significant area of investment for Amazon. Spending on chips indicates AWS\u2019 long-term infrastructure goals, supporting a degree of software integration appealing to developers. By attracting the heart of the ecosystem, AWS hopes to cultivate an unparalleled ISV initiative, as indicated by Adam Selipsky, AWS chief executive officer.<\/span><\/p>\n

Venture capitalist and early Amazon investor Matt McIlwain <\/span>laid<\/span><\/a> out the importance of the program for the cloud computing giant. \u201cAreas of change for AWS and the industry will include an increasing focus on delivering whole solutions to all types of customers, building many more first-party applications and partnering better with third-party software and solutions providers,\u201d he said.<\/span><\/p>\n

Adam Selipsky, AWS chief executive officer, agrees. In a recent interview with John Furrier and Dave Vellante for SiliconANGLE, he <\/span>said<\/span><\/a>, \u201cOur partner ecosystem system has been a fundamental plank of AWS strategy since day one, and it remains so.\u201d<\/span><\/p>\n

Livestream of the \u201cSpeeding Innovation on AWS\u2019 event<\/h3>\n

The <\/span>AWS Partner Showcase \u201c<\/span>Speeding Innovation on AWS\u201d <\/span>event<\/span><\/a> will feature interviews to be broadcast on theCUBE. <\/span>Register now<\/span><\/a> to watch the event live. Plus, you can watch theCUBE interviews <\/span>here<\/span><\/a> on demand after the live event.<\/span><\/p>\n

How to watch theCUBE interviews<\/h3>\n

We offer you various ways to watch AWS\u2019 \u201cISV\u201d event, including theCUBE\u2019s <\/span>dedicated website<\/span><\/a> and <\/span>YouTube channel<\/span><\/a>. You can also get all the coverage from this year\u2019s events on <\/span>SiliconANGLE<\/span><\/a>.<\/span><\/p>\n

TheCUBE Insights podcast<\/h4>\n

SiliconANGLE also has podcasts available of archived interview sessions, available on <\/span>iTunes<\/span><\/a>, <\/span>Stitcher<\/span><\/a> and <\/span>Spotify<\/span><\/a>, which you can enjoy while on the go.<\/span><\/p>\n

Guests<\/h3>\n

During the <\/span>AWS Partner Showcase \u201c<\/span>Speeding Innovation on AWS\u201d <\/span>event<\/span><\/a>, theCUBE will talk with Poojan Kumar, co-founder and chief executive officer of Clumio; Douglas Ko, director of product marketing at Cohesity; Andy Langsam, senior vice president and general manager at Veeam Software; Morgan McLean, director of product management at Splunk; and Sabina Joseph, GM of technology partners at Amazon Web Services Inc.<\/span><\/p>\n

(* Disclosure: This event is sponsored by participating companies in the <\/span><\/i>AWS Partner Showcase \u201c<\/span><\/i>Speeding Innovation on AWS\u201d <\/span><\/i>event<\/span><\/i><\/a>. Neither Amazon Web Services Inc. nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)<\/span><\/i><\/p>\n

Image: SiliconANGLE<\/h5>\n
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Show your support for our mission by joining our Cube Club and Cube Event Community of experts. Join the community that includes Amazon Web Services and Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger and many more luminaries and experts.<\/span><\/h3>\n<\/div><\/div>\n