{"id":17854,"date":"2022-03-01T21:53:05","date_gmt":"2022-03-01T21:53:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/event-agency-freeman-will-go-virtual-and-hybrid-with-hubilo\/"},"modified":"2022-03-01T21:53:05","modified_gmt":"2022-03-01T21:53:05","slug":"event-agency-freeman-will-go-virtual-and-hybrid-with-hubilo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/event-agency-freeman-will-go-virtual-and-hybrid-with-hubilo\/","title":{"rendered":"Event agency Freeman will go virtual and hybrid with Hubilo"},"content":{"rendered":"

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Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Freeman, which produces well over 10,000 events annually in North America, will now offer a ready-to-use digital component for events of all sizes.<\/p>\n

Freeman was founded in 1927 and has spent almost a century creating in-person events. Hubilo, only five years old, will bring virtual components like custom branding, personalized networking, break out sessions, digital booths and virtual happy hours.<\/p>\n

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Why we care.<\/strong> Few trends in the event marketing space are more obvious than vendors that once focused on in-person who are adding virtual capabilities to their portfolio. Splash developed their proprietary Splash Studio in house. CEO Eric Holmen told us, \u201cIf you\u2019d asked me when I joined Splash two years ago, would we be doing virtual events, I\u2019d have said, no, we\u2019re going to focus where we\u2019re strong, on in-person events.\u201d\u00a0<\/p>\n

The voice of the customer was decisive for Splash. As brands look for single solutions for in-person, hybrid and virtual events, event management companies that can offer only in-person or virtual will be at a disadvantage. Here we see a legacy event agency, with strengths in healthcase and technology conferences, choosing to leverage a virtual specialist to offer customers the full range of options.<\/p>\n

Read next: How to tackle the challenges of running successful hybrid events<\/a><\/em><\/strong><\/p>\n\n

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About The Author<\/h3>\n
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\t\t\t\t\t\tKim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.<\/p>\n

He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.<\/p>\n

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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