{"id":17786,"date":"2022-03-01T18:32:05","date_gmt":"2022-03-01T18:32:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/reaching-adult-children-with-live-in-parents\/"},"modified":"2022-03-01T18:32:05","modified_gmt":"2022-03-01T18:32:05","slug":"reaching-adult-children-with-live-in-parents","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/reaching-adult-children-with-live-in-parents\/","title":{"rendered":"Reaching Adult Children with live-in Parents"},"content":{"rendered":"

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Nowadays, there are many adult children with live-in parents.<\/p>\n

American seniors are living longer than ever before. They are in better health and possess more resources than at any time in history. \u00a0The most recent\u00a0Survey of Consumer Finances<\/a><\/u>\u00a0released by the Federal Reserve shows that Americans ages 75 and up have a median net worth of $254,800. The average, which skews higher thanks to high net worth households, is $977,600.<\/p>\n

This group certainly don\u2019t see themselves as \u201cold\u201d. They probably never will.<\/p>\n

Instead, they try to remain active, smart, and productive, long after traditional retirement. In fact, the number of Centarians (age 100+) has doubled in the last few years. And, some of them are still working!<\/p>\n

Multi-generational Households<\/strong><\/h4>\n

The number of middle-aged adults who are choosing to allow their elderly parents to move in with them and their families is increasing rapidly. Health issues, dollars, child care and convenience are playing a role in this change. It is becoming more and more common for Seniors to move in with their adult children and their families.<\/p>\n

This was especially true during COVID. Because of COVID-19, some families decided to move parents in with them. This is because of the restrictions that senior living communities had placed on visits. Or, if a parent was in a nursing home, recent revelations about poor care and infection control are prompting families to consider care at home.<\/p>\n

Many marketers are interested in reaching adult children with live-in parents. These multi-generational households<\/a> offer advertisers a unique new market.<\/p>\n

Many adult children are adapting their homes to make it more comfortable for their senior parents. Some are undertaking construction projects to offer them a sense of independent living while still living on-site. According to the Washington Post, home builders across the country are reporting an increasing number of requests for home additions that are being called \u201cmother-in-law suites\u201d or \u201cgranny flats.\u201d In fact, 62 percent of workers surveyed by the National Association of Home Builders said they were working on a home modification related to aging.<\/p>\n

Motivated Buyers for Many Products and Services<\/strong><\/h4>\n

In addition to these construction projects, other home industry related products\/services are experiencing interest from adult children with live-in parents. These include:<\/p>\n

In addition to the Home Improvement industry, other industries are flourishing by reaching out Adult Children with live-in parents. These include:<\/p>\n