{"id":17690,"date":"2022-03-01T13:44:06","date_gmt":"2022-03-01T13:44:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/majority-of-marketers-moderately-successful-or-less-with-content-marketing-in-2021-2\/"},"modified":"2022-03-01T13:44:06","modified_gmt":"2022-03-01T13:44:06","slug":"majority-of-marketers-moderately-successful-or-less-with-content-marketing-in-2021-2","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/majority-of-marketers-moderately-successful-or-less-with-content-marketing-in-2021-2\/","title":{"rendered":"Majority of Marketers Moderately Successful or Less with Content Marketing in 2021"},"content":{"rendered":"

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Although many marketers have made content as a key component of their strategies, new research indicates that not all are seeing success in this area.<\/p>\n

SEMrush recently published<\/a> \u201cThe State of Content Marketing\u201d report, and statistics suggested that the majority of marketers (39%) were only \u201csomewhat successful\u201d using content marketing<\/a> in 2021. About 33% were \u201cmoderately successful,\u201d and 9% were \u201cunsuccessful\u201d altogether.<\/p>\n

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In terms of challenges, most marketers (41%) cited difficulty attracting leads with their content. Approximately 39% said they were struggling to generate traffic and promote their content, while 31% stated that they were finding it challenging to develop content that resonated with their audience.<\/p>\n

However, marketers are not giving up on content marketing just yet. Nearly 45% said that their goal is to increase brand awareness through content this year, while 37% want to attract more traffic to their website. About 36% would like to generate additional leads.<\/p>\n

Finding Content Marketing Success with Video<\/h2>\n

As marketers look to improve their content strategies, previous research indicates that many are turning to video to do so.<\/p>\n

Vidyard and the Content Marketing Institute partnered to conduct<\/a> the \u201cContent Marketing Video and Visual Storytelling Survey,\u201d and data suggested that 88% of marketers are now utilizing video for content marketing. However, many are still newcomers to their area, with most marketers (38%) stating that they have only been leveraging video content for 1-4 years.<\/p>\n

Approximately 83% of marketers claim that video has become more important to their business over the last two years, and 71% are getting at least \u201caverage results\u201d with their video content.<\/p>\n<\/p><\/div>\n