{"id":17667,"date":"2022-03-01T11:35:05","date_gmt":"2022-03-01T11:35:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/5-lessons-on-creating-video-like-a-pro\/"},"modified":"2022-03-01T11:35:05","modified_gmt":"2022-03-01T11:35:05","slug":"5-lessons-on-creating-video-like-a-pro","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/5-lessons-on-creating-video-like-a-pro\/","title":{"rendered":"5 Lessons on Creating Video Like a Pro"},"content":{"rendered":"

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\"\"If getting better at working with video is on your content marketing to-do list for this year, you\u2019re in good company. CMI\u2019s most recent Video and Visual Storytelling Research<\/a> finds 88% of marketers use videos for content marketing, and 60% anticipate spending more on video this year than they did a year ago. Yet, nearly half indicate they weren\u2019t using video to its full potential (48%).<\/p>\n

What\u2019s holding them back? Concerns about budget<\/a>, lack of in-house technical skills, and limited management support sit at the top of the barriers. Once you clear those operational hurdles, there\u2019s still the matter of how to plan, position, and promote your video stories to achieve optimal marketing performance.<\/span><\/p>\n

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Image source<\/a><\/p>\n

\u00a0<\/em>In a recent Ask the CMWorld Community chat<\/a>, Andrew Davis, best-selling author and internationally acclaimed speaker, shared the expertise acquired throughout his career, which spans the entertainment, marketing, and media industries.<\/p>\n

Andrew believes with the right upfront preparation, attention to a few critical details, and some expert tips, any business can deliver high-quality, highly engaging video stories \u2013 no matter how much or little\u00a0they invest in developing it.<\/p>\n

The right preparation, attention to critical details, and adherence to some expert tips can deliver highly engaging #video stories, says @DrewDavisHere via @joderama @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Watch the video below for the full conversation, and then read on for some expert tips and shortcuts to streamline your technical processes, sharpen your creative focus, and improve the marketing results from your video content.<\/p>\n