{"id":17631,"date":"2022-03-01T06:46:52","date_gmt":"2022-03-01T06:46:52","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/lets-talk-about-landing-pages\/"},"modified":"2022-03-01T06:46:52","modified_gmt":"2022-03-01T06:46:52","slug":"lets-talk-about-landing-pages","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/lets-talk-about-landing-pages\/","title":{"rendered":"Let’s Talk About Landing Pages"},"content":{"rendered":"

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Sometimes the best thing you can do is go back to the basics. So, for this article, we\u2019re discussing landing pages \u2013 what they do, why they, matter, and how to make them count in the competitive world of digital marketing. Here\u2019s everything you need to know about this website design workhorse, from our team in Melbourne.<\/p>\n

What is a landing page?<\/h3>\n

A landing page is a space your visitors arrive on when they click a link. But unlike other web pages, a landing page has one particular job \u2013 to capture your visitor\u2019s information in exchange for an offer to turn that visitor into a viable lead. Its job is to drive conversions simply and effectively, giving your visitor a reason to sign up to your newsletter, make a purchase, or download a freebie.<\/p>\n

Why are landing pages valuable?<\/h3>\n

The information they use when they take action on your landing page is then stored in your leads database, helping you to market to them further and personalising this content according to their preferences and interests.<\/p>\n

By knowing what offer they converted on, when they took action, and tracking their activity over your website, you\u2019ll get a much clearer idea of who they are and what they are interested in. This helps to ensure you send more personalised, valuable marketing content to that lead, effectively nurturing them to become marketing qualified leads and moving them into the sales stage faster.<\/p>\n

How to create a high-converting landing page<\/h3>\n

Of course, a landing page must be carefully crafted if you want to see good results, and that takes a bit of planning and effort. Here\u2019s what to keep in mind:<\/p>\n