{"id":17611,"date":"2022-03-01T04:11:06","date_gmt":"2022-03-01T04:11:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/google-ads-updates-destination-requirements-policy\/"},"modified":"2022-03-01T04:11:06","modified_gmt":"2022-03-01T04:11:06","slug":"google-ads-updates-destination-requirements-policy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/google-ads-updates-destination-requirements-policy\/","title":{"rendered":"Google Ads Updates Destination Requirements Policy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Google Ads is updating its Destination requirements policy in March 2022 to improve clarity for advertisers. The changes being made will not impact the current policies.<\/p>\n<p>Changes to the Destination policies are officially going into effect on March 21, 2022.<\/p>\n<p>If you\u2019re unclear why Google\u00a0 disapproved your ads in the past, these changes should benefit you.\n<\/p>\n<h2>What\u2019s Changing?<\/h2>\n<p>When Google disapproves an ad it\u2019s not always clear why it was disapproved, or what this means for the rest of an advertiser\u2019s campaign.<\/p>\n<p>The main objective behind Google updating the destination policy is to provide clear examples and updated language of disapprovals. Changes to the policy include:<\/p>\n<ul>\n<li>Clarifying guidelines for <strong>\u201cInsufficient Original Content\u201d<\/strong> policy<\/li>\n<li>Introducing new <strong>\u201cDestination not accessible\u201d<\/strong> policy<\/li>\n<li>Updating examples in the <strong>\u201cDestination not working\u201d<\/strong> policy<\/li>\n<\/ul>\n<h3><strong>Insufficient Original Content<\/strong><\/h3>\n<p>The first change will be within the \u201cInsufficient Original Content\u201d policy.<\/p>\n<p>More specifically, websites that had error messages including \u201csite under construction\u201d will be categorized into this Insufficient policy.<\/p>\n<p>Previously, those error messages corresponded with the \u201cDestination Not Working\u201d policy.<\/p>\n<p>Now, destinations that will receive this error message include:<\/p>\n<ul>\n<li>Parked domains<\/li>\n<li>A website that is only intended to reserve a web address (no content on it)<\/li>\n<li>Websites that display \u201cComing Soon\u201d or \u201cUnder Construction\u201d messages.<\/li>\n<\/ul>\n<p>An example of the updated language Google Ads will be using is below.<\/p>\n<div id=\"attachment_439613\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439613 size-full b-lazy pcimg\" alt=\"Google updates its Insufficient Content disapproval policy\" width=\"710\" height=\"37\" data-sizes=\"auto, (max-width: 710px) 100vw, 710px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/insufficient-content-policy-6217f766e8d22-sej.png 710w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/insufficient-content-policy-6217f766e8d22-sej-480x25.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/insufficient-content-policy-6217f766e8d22-sej-680x35.png 680w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/insufficient-content-policy-6217f766e8d22-sej.png\"\/><span class=\"wp-caption-text\"><em>Image credit: Support.google.com, February 2022<\/em><\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/insufficient-content-policy-6217f766e8d22-sej.png\" alt=\"Google updates its Insufficient Content disapproval policy\"\/><\/noscript><\/div>\n<h3>Destination Not Accessible<\/h3>\n<p>The second update is a new, independent policy from Google. This policy is called \u201cDestination not accessible\u201d and falls underneath the requirements of access limitations.<\/p>\n<div id=\"attachment_439614\" style=\"width: 573px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-439614 b-lazy pcimg\" alt=\"Google introduces new destination policy.\" width=\"563\" height=\"42\" data-sizes=\"auto, (max-width: 563px) 100vw, 563px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/targeted-location-policy-6217fdde283ea-sej.png 563w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/targeted-location-policy-6217fdde283ea-sej-480x36.png 480w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/targeted-location-policy-6217fdde283ea-sej.png\"\/><span class=\"wp-caption-text\"><em>Image credit: Support.google.com, February 2022<\/em><\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/targeted-location-policy-6217fdde283ea-sej.png\" alt=\"Google introduces new destination policy.\"\/><\/noscript><\/div>\n<p>For example, if your site showed a message of \u201cDown for maintenance\u201d, you would receive this error message from Google Ads.<\/p>\n<p>Other examples where you would receive this disapproval from Google include:<\/p>\n<ul>\n<li>A site that displays a location based access limitation message in the targeted location<\/li>\n<li>A site that displays other messaging related to access limitations in the targeted location\n<ul>\n<li>Such as \u201cYou don\u2019t have access to view this page\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Destination Not Working<\/h3>\n<p>Lastly, Google is updating its examples when showcasing the \u201cDestination Not Working\u201d policy. The reason for this update is to improve transparency and clarity for advertisers.<\/p>\n<p>Google\u2019s updated language around this policy will show as follows:<\/p>\n<div id=\"attachment_439615\" style=\"width: 661px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-439615 b-lazy pcimg\" alt=\"Google updates its Destination Not Working policy\" width=\"651\" height=\"38\" data-sizes=\"auto, (max-width: 651px) 100vw, 651px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/destination-not-working-policy-6217fed60fcd7-sej.png 651w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/destination-not-working-policy-6217fed60fcd7-sej-480x28.png 480w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/destination-not-working-policy-6217fed60fcd7-sej.png\"\/><span class=\"wp-caption-text\"><em>Image credit: Support.google.com, February 2022<\/em><\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/destination-not-working-policy-6217fed60fcd7-sej.png\" alt=\"Google updates its Destination Not Working policy\"\/><\/noscript><\/div>\n<p>If your site contains \u201chttp\u201d or a server error code will receive this message.<\/p>\n<p>Additionally, you may be at risk for receiving this disapproval if:<\/p>\n<ul>\n<li>Your website returns an authentication error<\/li>\n<li>Your website doesn\u2019t work on common browsers or devices<\/li>\n<\/ul>\n<h2>Why Should Advertisers Care?<\/h2>\n<p>With Google providing more transparency and clarity around disapprovals, you\u2019ll be able to troubleshoot ads faster. The quicker you can identify a disapproval issue, the quicker your ads will get back up and running.<\/p>\n<p>These policy updates go into effect on March 21, 2022. You\u2019ll want to make sure your website and accessibility to it is in good condition to avoid these disapprovals.<\/p>\n<hr\/>\n<p><strong>Source<\/strong>: <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/11578013?hl=en&amp;ref_topic=29265\" target=\"_blank\" rel=\"noopener\">Advertising Policies Help<\/a><\/p>\n<p><em>Featured Image: Catleski\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-updates-destination-requirements-policy\/439612\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is updating its Destination requirements policy in March 2022 to improve clarity for advertisers. The changes being made will not impact the current&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-17611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Updates Destination Requirements Policy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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