{"id":17581,"date":"2022-03-01T01:25:48","date_gmt":"2022-03-01T01:25:48","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/4-key-factors-that-affect-your-local-seo\/"},"modified":"2022-03-01T01:25:48","modified_gmt":"2022-03-01T01:25:48","slug":"4-key-factors-that-affect-your-local-seo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/4-key-factors-that-affect-your-local-seo\/","title":{"rendered":"4 Key Factors That Affect Your Local SEO"},"content":{"rendered":"

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It\u2019s become a common occurrence for people in the digital marketing world to combine Local SEO and SEO together as if they are one. Local SEO and SEO can benefit both sides and help your business grow, however, they need to be approached in different ways.\u00a0<\/span><\/p>\n

Local SEO focuses on sending signals to directories and search engines to highlight where a business is located and what you offer. The most common tool used for Local SEO is Google My Business listings, which provide all the local indicators that a business offers.\u00a0<\/span><\/p>\n

Google My Business listings are often overlooked as just a location indicator and nothing else, however, it can help a lot with keywords and location-based searches. If you can pair optimizing and managing your Google My Business listings with on-page website content, you can start to appear for more searches based on location.<\/span><\/p>\n

Here are four tips you can implement to improve your local SEO and measure how you are doing!<\/span><\/p>\n

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1. Update NAP<\/b><\/h2>\n

NAP stands for \u2018Name Address Phone Number\u2019 which is the most common local SEO<\/a> indicator that a search engine will look for. This information needs to be correct on your Google My Business listing, on your website, as well as the top 50 directories on the internet.\u00a0<\/span><\/p>\n

Inconsistencies in any of these places will confuse search engines on where you are located. For the website, make sure that your address and business information is included on multiple pages. Ideally, you should include your NAP information in your footer or header, as that remains the same on every page.<\/span><\/p>\n

2. Work on your Google My Business Listing<\/b><\/h2>\n

Many people think that Google My Business is something you create once and leave it for people to use. There are so many factors on Google My Business that can help you rank and show up for searches, specifically local searches like {keyword} {Location}.\u00a0<\/span><\/p>\n

Make sure that you are focusing on getting reviews to your listing on a consistent basis and responding to your reviews. It is common for businesses to respond to negative reviews but leave positive reviews alone. It is important to respond to both positive and negative reviews to show that you care about your customers and it also helps with rankings.<\/span><\/p>\n

Every business should be adding new photos of their location or products onto the listing to keep it up to date. The more that these aspects are kept up to date the more likely you will be to appear on the search results. You\u2019ll also want to create Google Posts. Google Posts are the equivalent of social media posts but for your Google My Business account. You can <\/span>create up to 4 different types of posts<\/span><\/a>.<\/span><\/p>\n