{"id":17577,"date":"2022-03-01T01:14:06","date_gmt":"2022-03-01T01:14:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/tips-for-writing-compelling-email-cta-copy\/"},"modified":"2022-03-01T01:14:06","modified_gmt":"2022-03-01T01:14:06","slug":"tips-for-writing-compelling-email-cta-copy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/tips-for-writing-compelling-email-cta-copy\/","title":{"rendered":"Tips for Writing Compelling Email CTA Copy"},"content":{"rendered":"

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Email marketers and designers know there\u2019s more to impactful calls-to-action (CTAs) than adding a button or hyperlinked text. There\u2019s a lot to consider\u2014from writing compelling copy to best practices for design.<\/span><\/p>\n

Ideally, our subscribers are doing more than just reading our emails; our hope is that they take action. The real value lies in the click, tap, and touch\u2014and it all starts with your CTA.<\/span><\/p>\n

In this blog, we\u2019ll go over considerations for writing email CTA copy\u2014plus an overview of design considerations, too.\u00a0<\/span><\/p>\n

First, let\u2019s look at the main components of an email CTA. Or, if you\u2019d like to jump right in, check out our <\/span>Guide to Calls-To-Actions (CTAs) in Email Marketing<\/span><\/a>.<\/span><\/p>\n

Anatomy of an email CTA<\/span><\/h2>\n

CTAs are comprised of two parts:<\/span><\/p>\n

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  1. Copy<\/span><\/li>\n
  2. Design<\/span><\/li>\n<\/ol>\n
    \"diagram