{"id":17565,"date":"2022-03-01T00:09:13","date_gmt":"2022-03-01T00:09:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/the-case-for-using-multiple-domains-in-seo\/"},"modified":"2022-03-01T00:09:13","modified_gmt":"2022-03-01T00:09:13","slug":"the-case-for-using-multiple-domains-in-seo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/the-case-for-using-multiple-domains-in-seo\/","title":{"rendered":"The Case for Using Multiple Domains\u00a0in SEO"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400\">As a new business owner, it\u2019s tempting to limit your focus as much as possible. Instead of hiring 100 new people to train immediately, you can focus on a few and gradually expand as you get more comfortable. Instead of reaching out to multiple different target audiences, you can focus on one market segment and specialize in them before expanding.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Similarly, most entrepreneurs are motivated to focus exclusively on one domain when building their business. But in many ways, it\u2019s better to rely on <a href=\"https:\/\/seo.co\/multiple-domain-names\/\">multiple domains<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">How does this play out? That\u2019s up to you. There are many ways to utilize multiple domains in service to your primary business. You could set up separate domains to target different audiences simultaneously. You could use throwaway domains to market specific pieces of content. You can even set up multiple domains with slightly different content angles that complement each other and send traffic back and forth.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In any case, juggling multiple domains is much easier than it sounds and it could be exactly what your brand needs to become competitively dominant \u2013 even in your earliest stages of development.<\/span><\/p>\n<h2><b>The Benefits of Multiple Domains for Your Business<\/b><\/h2>\n<p><span style=\"font-weight: 400\">These are some of the best benefits of using multiple domains for advancing your business:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Convenient modern management. <\/b><span style=\"font-weight: 400\">You might think that adding more domains to your business\u2019s portfolio will overload or overcomplicate your strategy. But thanks to<\/span><a href=\"https:\/\/website.design\/wordpress\/multisite\"> <span style=\"font-weight: 400\">modern tools like WordPress Multisite<\/span><\/a><span style=\"font-weight: 400\">, it\u2019s easier than ever to manage domains in one centralized location. With one dashboard, you can keep an eye on several domains simultaneously \u2013 and coordinate your strategies between them.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Multiple potential streams of traffic. <\/b><span style=\"font-weight: 400\">Creating multiple domains means you\u2019ll be creating multiple routes for traffic to ultimately get to your main site, if you choose to use your additional domains this way. for example, you can create a separate marketing strategy for each domain in your portfolio, generating a flourishing stream of traffic for each individual. You can then use interlinking strategies to send traffic between those sites, providing a mutual benefit for each site in your network.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Risk diversification. <\/b><span style=\"font-weight: 400\">Just like diversifying a portfolio, holding multiple domains is also a form of risk diversification. If all of your content, all of your traffic, and all of your reputation are contingent on one domain staying alive, you\u2019re exposing your business to way too much risk. If your primary brand starts to face reputational issues, if your domain is blacklisted, or some other threat interferes with your ability to run the business, your other domains can serve as a backup \u2013 and a way to still capitalize on your existing audience. Obviously, you want all of your domains to survive for as long as possible, but it never hurts to have a thorough and multilayered backup plan.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Capitalization on type-in traffic. <\/b><span style=\"font-weight: 400\">Don\u2019t underestimate the power of type-in traffic, the traffic generated when people manually type out the name of your domain. Acquiring multiple different domains is a great way to capitalize on different types of type-in traffic. You can purchase domain names that are short and easy to remember, or ones that are targeted to very specific audiences; from there, you\u2019ll have an easy time generating direct traffic.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Landing pages and niche appeal.<\/b><span style=\"font-weight: 400\"> Segmenting your strategy across multiple domains can also help you create more unique landing pages and cater to niche audiences. Rather than serving a generic audience or all of your audience segments at once with a single site, you can create hyper specialized content for your most lucrative audience segments.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>SEO benefits.<\/b><span style=\"font-weight: 400\"> Multiple domains can be beneficial for<\/span><a href=\"https:\/\/readwrite.com\/budget-with-seo-checker-optimization-tools\/\"> <span style=\"font-weight: 400\">your search engine optimization<\/span><\/a><span style=\"font-weight: 400\"> (SEO) strategy as well. Assuming you\u2019re supporting all of them with a valid content creation and link building strategy, each domain will gradually generate higher authority on its own. Your interlinking strategy will allow you to mutually support each domain\u2019s authority, generate more traffic, and gain more engagement from each visitor. The sum total of these effects will boost the authority of your primary domain, allowing you to rank higher in search engines.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Complementary effects.<\/b><span style=\"font-weight: 400\"> You can use multiple domains to execute complementary strategies and earn complementary benefits. For example, you can use one domain to create high-risk, high-reward assets, while a secondary domain is more cautious and conservative.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Experimentation and learning.<\/b><span style=\"font-weight: 400\"> You can also experiment with almost everything,<\/span><a href=\"https:\/\/readwrite.com\/website-design-face-of-your-brand\/\"> <span style=\"font-weight: 400\">from web design<\/span><\/a><span style=\"font-weight: 400\"> to marketing, and do it safely with multiple domains. You can take one of your lower performing domains and try and experimental, risky strategy with it; if the strategy doesn\u2019t work out, you\u2019re not out much. If this strategy does work, you can learn from it and apply it to your more valuable domains with a much better understanding of its risk profile.<\/span><\/li>\n<\/ul>\n<h2><b>Tips for Using Multiple Domains for Your Business<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Of course, there are many ways to fail while using multiple domains. You could stretch yourself thin, neglecting your main domain and alienating your audience. You could overspend, compromising your ROI. And some of your domains may be total failures.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But these tips will help you make the most of the multiple domains you use in support of your main business.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Start small. <\/b><span style=\"font-weight: 400\">You don\u2019t need to<\/span><a href=\"https:\/\/readwrite.com\/profitable-and-great-business-ideas\/\"> <span style=\"font-weight: 400\">treat every domain like a new business<\/span><\/a><span style=\"font-weight: 400\">, nor do you need 400 domains to start. It\u2019s usually better to start small. Acquire one or two additional domains and focus on improving them before you move on. This way, you\u2019ll end up with much higher-quality domains at the beginning of your strategy, and you\u2019ll stand to lose less when you make mistakes. You can always expand more aggressively in the future.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Diversify your holdings.<\/b><span style=\"font-weight: 400\"> Consider diversifying your holdings, the same way you would diversify an investment portfolio to minimize risk. Acquire a mix of long domains and short domains, and cheap and expensive domains. Generally speaking, concise and expensive domains tend to be highly competitive but highly valuable, while their opposites require very little in the way of initial investment, but also have a lower prospective payoff. It\u2019s ideal to build a network with many types of domains, so you can fully realize the strengths and weaknesses of each one.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Look for great deals.<\/b><span style=\"font-weight: 400\"> Keep an eye out for extraordinary deals on domains \u2013 SEO-friendly, concise domains that are potentially appealing to unique audiences, yet are still only selling for a few bucks each. This is especially powerful if you\u2019re trying to<\/span><a href=\"https:\/\/readwrite.com\/b2b-data-driven-marketing-infographic\/\"> <span style=\"font-weight: 400\">market to a small, niche audience<\/span><\/a><span style=\"font-weight: 400\">. There won\u2019t be much competition, so prices will be absurdly low, yet you can still appeal with high relevance to a loyal audience.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Always create unique content.<\/b><span style=\"font-weight: 400\"> Every domain in your portfolio needs to have unique content. It\u2019s not enough do you superficially copy the content from one site onto a new one, nor is it a good idea to stock up on unoriginal filler content for its own sake. The best way to grow a domain from scratch is with the help of high-quality content marketing, and that means drawing up an archive of original work for each domain.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Cull the underperformers.<\/b><span style=\"font-weight: 400\"> Pay attention to how all your domains are performing, and don\u2019t be afraid to cull the underperformers. If a domain isn\u2019t providing the stream of traffic that you wanted, or if its performance metrics continually decline, it may be best to cut your losses and sell it to the highest bidder.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 <\/span><b>Boost your best domains.<\/b><span style=\"font-weight: 400\"> Conversely, look for the domains that are performing the best and analyze them so that you can learn from the strategies supporting them. Is there a specific type of content you\u2019re creating here that isn\u2019t present elsewhere? Are there specific tactics making this especially effective?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">There\u2019s no rule that says you have to have multiple domains serving your business objectives. But it\u2019s becoming increasingly popular, which means it\u2019s transforming into a major competitive threat. In this light, relying on multiple domains is a defensive strategy as much as an aggressive, expansionist one. In any case, when wielded properly, managing multiple domains can increase the amount of traffic you generate, improve your brand visibility, and ultimately increase your chances of business success.<\/span><\/p>\n<p>\u00a0<\/p>\n<div class=\"about-author\">\n<div class=\"author-info\">\n<div class=\"author-avatar col-md-2\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"Nate Nead\" class=\"avatar avatar-125 photo ewww_webp\" height=\"125\" width=\"125\" src=\"https:\/\/readwrite.com\/wp-content\/uploads\/2020\/01\/Nate-Nead_avatar-125x125.png\" data-src-webp=\"https:\/\/readwrite.com\/wp-content\/uploads\/2020\/01\/Nate-Nead_avatar-125x125.png.webp\" data-eio=\"j\"\/><noscript><img loading=\"lazy\" decoding=\"async\" alt=\"Nate Nead\" src=\"https:\/\/readwrite.com\/wp-content\/uploads\/2020\/01\/Nate-Nead_avatar-125x125.png\" class=\"avatar avatar-125 photo\" height=\"125\" width=\"125\"\/><\/noscript> <\/div>\n<div class=\"author-description col-md-10\">\n<h3 class=\"author-title\"><a href=\"https:\/\/readwrite.com\/author\/nate-nead\/\">Nate Nead<\/a><\/h3>\n<h5 class=\"author-role\">\n<\/h5>\n<p class=\"author-bio\">\nNate Nead is the CEO &amp; Managing Member of Nead, LLC, a consulting company that provides strategic advisory services across multiple disciplines including finance, marketing and software development. For over a decade Nate had provided strategic guidance on M&amp;A, capital procurement, technology and marketing solutions for some of the most well-known online brands. He and his team advise Fortune 500 and SMB clients alike. The team is based in Seattle, Washington; El Paso, Texas and West Palm Beach, Florida. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<iframe src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/readwrite.com\/the-case-for-using-multiple-domain-names\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a new business owner, it\u2019s tempting to limit your focus as much as possible. Instead of hiring 100 new people to train immediately, you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-17565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Case for Using Multiple Domains\u00a0in SEO - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/the-case-for-using-multiple-domains-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Case for Using Multiple Domains\u00a0in SEO - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/03\/01\/the-case-for-using-multiple-domains-in-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T00:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/03\/multiple-domain-names-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"The Case for Using Multiple Domains\u00a0in SEO\",\"datePublished\":\"2022-03-01T00:09:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/\"},\"wordCount\":1464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/multiple-domain-names-seo.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/\",\"name\":\"The Case for Using Multiple Domains\u00a0in SEO - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/03\\\/01\\\/the-case-for-using-multiple-domains-in-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/multiple-domain-names-seo.jpg\",\"datePublished\":\"2022-03-01T00:09:13+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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