{"id":17499,"date":"2022-02-28T20:43:47","date_gmt":"2022-02-28T20:43:47","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/3-ways-to-optimize-internal-linking\/"},"modified":"2022-02-28T20:43:47","modified_gmt":"2022-02-28T20:43:47","slug":"3-ways-to-optimize-internal-linking","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/3-ways-to-optimize-internal-linking\/","title":{"rendered":"3 ways to optimize internal linking"},"content":{"rendered":"

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Links are one of the primary ways Google and other search engines understand and rank websites. Crawlers and bots follow links from external sites to your web property and then trace the internal links<\/a> on your site, measuring the \u201cflow\u201d of ranking signals and attributing them to sites accordingly.<\/p>\n

\u201cLink flow goes by many names,\u201d said Jonathan Epstein, CEO of Brewco, at\u00a0SMX Next<\/a>. \u201cSome people call it link juice. Some people call it PageRank. In the broadest terms, link flows are a measurement of how important your pages are relative to other pages out there on the Internet.\u201d<\/p>\n

According to Epstein, two main signals go into calculating PageRank: the types of sites linking to your property and what your internal link structure looks like.<\/p>\n

\u201cThe first is: What are the other sites that are linking to each of your pages?\u201d he said. \u201cHow many are there? How big are they? How authoritative are they? And then secondly, it looks at how are you linking your pages to each other.\u201d<\/p>\n

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