{"id":17484,"date":"2022-02-28T19:57:04","date_gmt":"2022-02-28T19:57:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/the-litmus-teams-favorite-emails-of-february-2022\/"},"modified":"2022-02-28T19:57:04","modified_gmt":"2022-02-28T19:57:04","slug":"the-litmus-teams-favorite-emails-of-february-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/the-litmus-teams-favorite-emails-of-february-2022\/","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of February 2022"},"content":{"rendered":"

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March is here and spring is so close we can almost taste it! ?<\/span><\/p>\n

With the January blues well and truly over, and spring on the horizon, marketers know that February is a great time to ramp up email marketing. Our inboxes were overflowing with some amazing emails from some amazing brands! We\u2019ve seen marketers flex their creative muscles this month, including GIFs in emails with lots of engaging copy and content.<\/span><\/p>\n

Read on to see the Litmus team\u2019s favorite emails of February 2022.<\/span><\/p>\n

Jess Materna, Director of Product Marketing<\/span><\/h2>\n

Genuine Fred<\/span><\/a><\/h3>\n

Subject Line:<\/strong> Smiles you can bank on ?
<\/span>Preview Text:<\/strong> Happy Birthday Mr. President<\/span><\/p>\n

\"Email<\/p>\n

Jess says:<\/strong> First of all, I love the Genuine Fred brand\/products. They\u2019re hilariously quirky and unique. I\u2019m a huge fan. I love how this email incorporates the President\u2019s Day U.S. holiday in a fun way both in terms of copy and engaging <\/span>GIFs<\/span><\/a> and graphics. These fun elements pull you in initially, then present you with new and popular items to help pull you in even further.\u00a0<\/span><\/p>\n

Nicole Swift,\u00a0 Senior Customer Support Manager<\/span><\/h2>\n

Jeni\u2019s<\/span><\/a><\/h3>\n

Subject Line:<\/strong> New! Maple Soaked Pancakes ice cream
<\/span>Preview Text:<\/strong> Ice cream for breakfast is served<\/span><\/p>\n

\"Jeni's<\/picture><\/p>\n

Nicole says:<\/strong> I love Jeni\u2019s emails because they use large, impactful images and bold, playful colors! This one has fun some fun copy to play on the ice cream for breakfast theme, but they still keep it short and punchy. I totally clicked to learn more about how to help them set the world record\u2014and I participated later in the month (I can confirm the Maple Soaked Pancakes ice cream was delicious!). It would have been <\/span>even<\/span><\/i> better to include the address and picture of my local scoop shop so the email felt more <\/span>personalized<\/span><\/a>.<\/span><\/p>\n

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\"Photo<\/picture>\n

Create individualized email experiences at scale<\/strong><\/p>\n

Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue.<\/p>\n

Learn more<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n

CosmicRx<\/span><\/a><\/h3>\n

Subject Line:<\/strong> New Moon Manifesting ? Your Cosmic Energy Report
<\/span>Preview Text:<\/strong> New Moon in Aquarius Cosmic Energy Report<\/span><\/p>\n

\"CosmicRx<\/picture><\/p>\n

Nicole says:<\/strong> I had to include this one because I think the copy is so amazing. This is a weekly newsletter I look forward to every Friday. I especially loved this one\u2019s weekly affirmation because our motto in the <\/span>support team at Litmus<\/span><\/a> is \u201cKeep Support Weird\u201d (and yes, I did share the affirmation with the team!).<\/span><\/p>\n

Overall, the copy is friendly and sounds like a note your best friend would send you (emojis and all), which makes for great relationship building with the audience. The copy is easy to scan with clear tips and funny sayings. I also like how the app, podcast, and community info are all at the bottom so it doesn\u2019t feel too in your face. This is how you do a long-form newsletter right!<\/span><\/p>\n

Clare<\/span><\/a><\/h3>\n

Subject Line:<\/strong> Your great escape awaits\u2026
<\/span>Preview Text:<\/strong> New Year\u2019s Resol(hue)tions \u2013 Make space for self-care.<\/span><\/p>\n

\"Clare<\/picture><\/p>\n

Nicole says:<\/strong> What a great way to combine some popular New Year\u2019s resolutions with their product! So many things I like here.<\/span><\/p>\n

I love that they included real customers\u2019 rooms (and handles), reinforcing their direct-to-customer relationship. I think most people trying to pick paint colors appreciate seeing them used in a variety of rooms, walls, and lighting\u2014and this accomplishes that well.<\/span><\/p>\n

The variety of workout spaces and relaxing spaces are timely and inspiring for the new year. I also like the big blob of paint in the corner of each picture because it adds some organic shapes and interest to the email that otherwise would have been very square.\u00a0<\/span><\/p>\n

Jordan Sawyer, Head of Account Management at Kickdynamic<\/span><\/h2>\n

New Look<\/span><\/a><\/h3>\n

Subject Line:<\/strong> Fresh finds you\u2019re going to \u2764\ufe0f
<\/span>Preview Text:<\/strong> Shop this week\u2019s just-landed styles from \u00a39.99<\/span><\/p>\n

\"New<\/picture><\/p>\n

Jordan says:<\/strong> I love this email from New Look. It shows the latest products available on site and uses rules to suit the objectives of the business, like price, product category, stock levels, etc. It\u2019s a great way for the company to ensure that each email is fully up to date for each recipient.<\/span><\/p>\n

Kimberly Huang, Content Marketing Specialist<\/span><\/h2>\n

Ellevest<\/span><\/a><\/h3>\n

Subject Line:<\/strong> ? We\u2019ve Got Your Weekday Lineup
<\/span>Preview Text:<\/strong> Including: Our *new* job search strategy Q&A!<\/span><\/p>\n

\"Ellevest<\/picture><\/p>\n

Kimberly says:<\/strong> As a newsletter, I loved the way Ellevest divided their content in a scannable yet engaging way. The use of color, emojis, font, link styling, and imagery helped keep things interesting. It allowed me to easily scan to pick my favorite pieces to dive into.<\/span><\/p>\n

Lily Worth, Content Marketing Specialist<\/span><\/h2>\n

duolingo<\/span><\/a><\/h3>\n

Subject Line:<\/strong> \u23f0 Hi Lily Worth! Got 5 minutes? Time for a tiny Portuguese lesson.
<\/span>Preview Text:<\/strong> Learning a language requires practice every day.<\/span><\/p>\n

\"Email<\/p>\n

Lily says:<\/strong> This simple reminder email puts the <\/span>call-to-action<\/span><\/a> front and center, with the sweetest directional cue: an animated owl reaching up and trying to click. The purpose of this email is to drive to the app, so Duolingo have kept content light and <\/span>hierarchy<\/span><\/a> geared towards helping me to quickly take action.<\/span><\/p>\n

Martyn Lee, Marketing Manager at Kickdynamic<\/span><\/h2>\n

Winter Park<\/span><\/a><\/h3>\n

Subject Line: <\/strong>Snow Report: February Freshies in Full Force
<\/span>Preview Text:<\/strong> 6\u201d over the last 48 hours<\/span><\/p>\n

\"WinterPark<\/picture><\/p>\n

Martyn says:<\/strong> This email from Winter Park utilizes the weather report to its advantage. It gets sent out to subscribers to let them know of the conditions on the slopes. It\u2019s a great way to encourage people to go skiing, not only with the weather report but also with the fun and engaging copy.<\/span><\/p>\n

Boux Avenue<\/span><\/a><\/h3>\n

Subject Line: <\/strong>Happy Galentine\u2019s Day
<\/span>Preview Text:<\/strong> Enjoy 20% off when you share the love!<\/span><\/p>\n

\"Boux

Martyn says:<\/strong> I love this email! It flips a traditional Valentine\u2019s Day email on its head and instead celebrates Galentine\u2019s Day. This brand is all about female empowerment and this email really shows that. I also love the name personalization in the header, it\u2019s a simple yet effective way to make the recipient feel that the email is just for them.<\/span><\/p>\n<\/p><\/div>\n