{"id":17403,"date":"2022-02-28T15:35:06","date_gmt":"2022-02-28T15:35:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/unlocking-strategic-business-value-from-your-data\/"},"modified":"2022-02-28T15:35:06","modified_gmt":"2022-02-28T15:35:06","slug":"unlocking-strategic-business-value-from-your-data","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/unlocking-strategic-business-value-from-your-data\/","title":{"rendered":"Unlocking strategic business value from your data"},"content":{"rendered":"

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Who is in charge of making the best use of your data? Before rules like GDPR came into effect the answer was, often, no one. Even today, without an effective data framework and a collaborative approach to sharing data, it may be rotting in siloes: unused and unusable. That has to change.<\/p>\n

In a recent report<\/a>, Gartner makes the statement that data and analytics leaders must expand business value while managing cost and risk (in fact, that\u2019s the title of their report). Why is this relevant to distributors, buying groups, and\u00a0manufacturers, and how can it help them take full control of their rebates & B2B deals? Read on, to find out.<\/p>\n

The role data plays in rebate management<\/h4>\n

Do you know the status of your deals right now? If someone asked you to pull together a report in 15 minutes to use in an emergency board meeting, could you do it? Sadly, too many companies would have to say no.<\/p>\n

However, with the right rebate management software in place, this is actually possible. People using these tools are no longer dependent on extracting data from spreadsheets or files on someone\u2019s desktop. Suddenly, data visibility becomes possible: Giving you access to the rebate data you need, without having to rely on updates from members of your team. As a result, less time is wasted, you can drive better decision-making on deals, identify risks, and improve collaboration. That\u2019s why data visibility is critical for better rebate management<\/a>.<\/p>\n

Having to provide a report in 15 minutes may be a bit extreme, however, Gartner says that increasing demands are being placed on those who work with data (historically: the finance, commercial, and sales teams in distributors\u2019 and manufacturers\u2019 organizations) to provide innovative and transparent information across the business. The pressure is on.<\/p>\n

What challenges\/risks come with data management?<\/h4>\n

The current challenges of managing rebates and complex B2B deals<\/a> include, but are not limited to:<\/p>\n