{"id":17393,"date":"2022-02-28T15:05:41","date_gmt":"2022-02-28T15:05:41","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/"},"modified":"2022-02-28T15:05:41","modified_gmt":"2022-02-28T15:05:41","slug":"its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/","title":{"rendered":"It&#8217;s not the size of your martech stack, it&#8217;s your range of use cases"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"text\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Martech Leaders Adopt More Use Cases\" class=\"wp-image-5247\" width=\"710\" height=\"620\" srcset=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png 2840w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-300x262.png 300w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-1024x893.png 1024w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-768x670.png 768w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-1536x1340.png 1536w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-2048x1787.png 2048w\" data-lazy-sizes=\"(max-width: 710px) 100vw, 710px\" src=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png\" loading=\"lazy\" alt=\"Martech Leaders Adopt More Use Cases\" class=\"wp-image-5247\" width=\"710\" height=\"620\" srcset=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png 2840w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-300x262.png 300w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-1024x893.png 1024w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-768x670.png 768w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-1536x1340.png 1536w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases-2048x1787.png 2048w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\"\/><\/noscript><\/a><\/figure>\n<p>Bain &amp; Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies\u2019 maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices.<\/p>\n<p>They identified the top 12% of those companies as \u201cleaders\u201d in their martech capabilities and the bottom 19% as \u201claggards.\u201d You will hopefully not be surprised to learn that the leaders have mostly <em>gained<\/em> market share in the past couple of years, while the laggards have mostly <em>lost<\/em> market share.<\/p>\n<p>Better martech capabilities are strongly correlated with better market performance.<\/p>\n<p>But the difference between leaders and laggards that I found most noteworthy was the chart above \u2014 the huge spread in the number of prioritized martech use cases that are widely adopted globally between leaders and laggards.<\/p>\n<p>A use case is a specific customer experience, with certain functionality, delivered through a particular channel. For example, A\/B testing offers through an email campaign.<\/p>\n<p>The majority of <strong>laggards have fewer than five martech use cases<\/strong> widely adopted.<\/p>\n<p>In dramatic contrast, the <strong>leaders have dozens of widely adopted martech use cases<\/strong>. In fact, 1 in 6 of them have more than 50 use cases (!!). Better capabilities, more use cases, better market performance.<\/p>\n<p>There are a couple of important points buried in that statistic.<\/p>\n<p>First, \u201cwidely adopted\u201d is the crucial adjective. Anyone can buy martech products that, at least technically, enable a range of use cases. But that is theoretical potential. To unlock the real value of martech, you need to invest significantly in enablement: training on how to use the tools, education on how to produce great marketing with those tools, clearing the runway of organizational hurdles that would prevent or slow down such use cases, and encouragement and incentives to lean into experimenting with these new capabilities.<\/p>\n<p>Doing that at scale throughout your organization makes you a leader.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-5249\" width=\"714\" height=\"346\" srcset=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity.png 2856w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-300x145.png 300w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-1024x496.png 1024w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-768x372.png 768w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-1536x743.png 1536w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-2048x991.png 2048w\" data-lazy-sizes=\"(max-width: 714px) 100vw, 714px\" src=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5249\" width=\"714\" height=\"346\" srcset=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity.png 2856w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-300x145.png 300w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-1024x496.png 1024w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-768x372.png 768w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-1536x743.png 1536w, https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2022\/02\/martech-chaos-vs-bounded-complexity-2048x991.png 2048w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\"\/><\/noscript><\/a><\/figure>\n<p>The seconds point is that by enabling orders of magnitude more martech-powered use cases, leaders aren\u2019t shying away from \u201ccomplexity\u201d \u2014 they\u2019re embracing it. But it\u2019s a <em>bounded complexity<\/em> that\u2019s actually a source of power, not an operational hinderance.<\/p>\n<p>The world of marketing is inherently complex today. So many different moving parts. So many changes continuously happening in the environment, the competitive landscape, technology, and \u2014 most importantly \u2014 customer behaviors. If you close your eyes, cover your ears, and chant loudly to try to drown it out, the complexity doesn\u2019t go away. It just works against you.<\/p>\n<p>You need to be able to continually adopt new use cases, quickly, to be a leader.<\/p>\n<p>However, just letting martech run wild across your organization isn\u2019t a solution either.<\/p>\n<p>Complexity quickly turns to chaos when you have a stack of unintegrated, mismatched tools, without much shared infrastructure across them. Any tiny little pocket of marketing activity might be able move fast (and break things) by doing their own thing in isolation. But the moment you want to do anything that requires connectivity across that disjointed stack, everything grinds to a halt.<\/p>\n<p>All the big ideas for customer experience today require that connectivity.<\/p>\n<p>Instead, we see martech leaders enable bounded complexity by <a href=\"https:\/\/chiefmartec.com\/2019\/09\/platforming-marketing-8-ps-self-service-martech\/\">platforming marketing<\/a> \u2014 establishing a strong, shared foundation that all other tools in the stack must integrate with and establishing clear, solid guardrails for all the use cases that get created within that environment.<\/p>\n<p><a href=\"https:\/\/chiefmartec.com\/2022\/01\/matrixed-tech-stacks-with-both-horizontal-and-vertical-aggregation-platforms\/\">Vertical and horizontal aggregation platforms<\/a>, which I\u2019ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture.<\/p>\n<p>This creates a kind of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Antifragility\" target=\"_blank\" rel=\"noreferrer noopener\">antifragile<\/a> martech environment that grows stronger with change. You can have a very large number of use cases, which can be continually added to our adapted to new circumstances, that nonetheless align to common principles of data, workflow, user experience. This lets you move fast and <em>not<\/em> break things.<\/p>\n<p>Bounded complexity gives you a healthy platform ecosystem inside your organization.<\/p>\n<div class=\"astra-advanced-hook-4623 \">\n<div class=\"wp-block-columns bottom-of-post-optin-widget\">\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<h3 class=\"has-text-align-center\">Get Our Articles Directly in Your Inbox!<\/h3>\n<p class=\"has-normal-font-size\">Subscribe to my newsletter to learn how to incorporate better marketing techniques in your business.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/chiefmartec.com\/2022\/02\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bain &amp; Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies\u2019 maturity on 30 different martech capabilities, including&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-17393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It&#039;s not the size of your martech stack, it&#039;s your range of use cases - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It&#039;s not the size of your martech stack, it&#039;s your range of use cases - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-28T15:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2840\" \/>\n\t<meta property=\"og:image:height\" content=\"2478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"It&#8217;s not the size of your martech stack, it&#8217;s your range of use cases\",\"datePublished\":\"2022-02-28T15:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/\"},\"wordCount\":682,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/martech-leaders-more-use-cases.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/\",\"name\":\"It's not the size of your martech stack, it's your range of use cases - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/martech-leaders-more-use-cases.png\",\"datePublished\":\"2022-02-28T15:05:41+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/martech-leaders-more-use-cases.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/martech-leaders-more-use-cases.png\",\"width\":2840,\"height\":2478},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/28\\\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It&#8217;s not the size of your martech stack, it&#8217;s your range of use cases\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It's not the size of your martech stack, it's your range of use cases - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/","og_locale":"en_US","og_type":"article","og_title":"It's not the size of your martech stack, it's your range of use cases - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-02-28T15:05:41+00:00","og_image":[{"width":2840,"height":2478,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png","type":"image\/png"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"It&#8217;s not the size of your martech stack, it&#8217;s your range of use cases","datePublished":"2022-02-28T15:05:41+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/"},"wordCount":682,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/","name":"It's not the size of your martech stack, it's your range of use cases - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png","datePublished":"2022-02-28T15:05:41+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/martech-leaders-more-use-cases.png","width":2840,"height":2478},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/its-not-the-size-of-your-martech-stack-its-your-range-of-use-cases\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"It&#8217;s not the size of your martech stack, it&#8217;s your range of use cases"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/17393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=17393"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/17393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/17394"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=17393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=17393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=17393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}