{"id":17389,"date":"2022-02-28T14:54:34","date_gmt":"2022-02-28T14:54:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/local-seo-guide-for-ecommerce-online-ordering\/"},"modified":"2022-02-28T14:54:34","modified_gmt":"2022-02-28T14:54:34","slug":"local-seo-guide-for-ecommerce-online-ordering","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/local-seo-guide-for-ecommerce-online-ordering\/","title":{"rendered":"Local SEO Guide For Ecommerce & Online Ordering"},"content":{"rendered":"

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With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing.<\/p>\n

Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location.<\/p>\n

Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page<\/a>.<\/p>\n

This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs.<\/p>\n

With this shift, the strategy on how to maximize a brand\u2019s online ordering experience has changed.<\/p>\n

In this post, we will share our local SEO guide for ecommerce and online ordering to promote more conversions.\n<\/p>\n

Maximizing Retail Listings For Online Ordering<\/h2>\n

When looking online for something to buy, customers will likely interact with a business listing as the first touchpoint.<\/p>\n

Having the listing setup to direct customers to order online or visit your website is essential.<\/p>\n

The ordering link should take the customer straight into the order flow so they can begin their purchase.<\/p>\n

There should be as little friction as possible to allow them to start and place their order.<\/p>\n

Lead your customer to a menu page, a breakdown of the main categories, or a simplified search function.<\/p>\n

Within the listing, you can also share what options for receiving the order are available, such as in-store pick-up, curbside pickup, same-day delivery, or standard delivery.<\/p>\n

These are known as attributes, and every applicable retail attribute should be selected for each of your listings to present as much information to a searcher as possible.<\/p>\n

New Google attributes<\/a> are updated and added on a consistent basis, so ensure you\u2019re monitoring what is available and applicable to your brand regularly.<\/p>\n

Local Inventory Ads For Retailers<\/h2>\n

To reduce as much friction as possible and increase rank for specific products, retailers should consider having Local Inventory Ads<\/a>.<\/p>\n

With these types of ads set up for a brand\u2019s locations, customers are able to see specific products available at that location.<\/p>\n

It also allows for the listing to rank for specific products a customer may search for on Google and shows what is currently available at the location if they are interested in picking their order up.<\/p>\n

This creates a simplified omnichannel experience for the customer while encouraging quicker conversions.<\/p>\n

Here you can see an example of Local Inventory Ads<\/a> within a Google Business Profiles listing.<\/p>\n

\"Image from Google Business Profile, February 2022<\/em><\/span>