{"id":17348,"date":"2022-02-28T12:50:55","date_gmt":"2022-02-28T12:50:55","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/how-conversational-marketing-builds-enduring-relationships-with-customers\/"},"modified":"2022-02-28T12:50:55","modified_gmt":"2022-02-28T12:50:55","slug":"how-conversational-marketing-builds-enduring-relationships-with-customers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/how-conversational-marketing-builds-enduring-relationships-with-customers\/","title":{"rendered":"How Conversational Marketing Builds Enduring Relationships with Customers"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<nav class=\"nav__social--content\"><span>Share:<\/span>&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.digitaldoughnut.com\/articles\/2022\/february-2022\/how-conversational-marketing-builds-relationships&amp;title=How Conversational Marketing Builds Enduring Relationships with Customers&amp;summary=Today\u2019s customers want it all\u2014excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant. &#13;&#10;\" class=\"social__icon social__icon--facebook sharelink--facebook\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/twitter.com\/home?status=https:\/\/www.digitaldoughnut.com\/articles\/2022\/february-2022\/how-conversational-marketing-builds-relationships&amp;title=How Conversational Marketing Builds Enduring Relationships with Customers&amp;summary=Today\u2019s customers want it all\u2014excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant. &#13;&#10;\" class=\"social__icon social__icon--twitter sharelink--twitter\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/february-2022\/how-conversational-marketing-builds-relationships&amp;title=How Conversational Marketing Builds Enduring Relationships with Customers&amp;summary=Today\u2019s customers want it all\u2014excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant. &#13;&#10;\" class=\"social__icon social__icon--linkedin sharelink--linkedin\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/plus.google.com\/share?url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/february-2022\/how-conversational-marketing-builds-relationships&amp;title=How Conversational Marketing Builds Enduring Relationships with Customers&amp;summary=Today\u2019s customers want it all\u2014excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant. &#13;&#10;\" class=\"social__icon social__icon--googleplus sharelink--googleplus\" rel=\"noopener\">&#13;<br \/>\n<\/nav>\n<p class=\"blurb\">Today\u2019s customers want it all\u2014excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant. &#13;\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitaldoughnut.com\/CMSPages\/GetFile.aspx?guid=9e457f29-7e23-4b39-8a47-ede6be834e87&amp;maxsidesize=734\" loading=\"lazy\"\/><\/p>\n<p>That said, customers want brands to engage with them on their terms in a seamless and authentic manner, where the interaction is personal and human, and the conversation feels more like talking to a friend than a bot. This is the heart of conversational marketing.\u00a0<\/p>\n<h3>What is Conversational Marketing?<\/h3>\n<p>Conversational marketing is one of 2022\u2019s biggest\u00ad digital marketing&#8217;s trends.<\/p>\n<p>This strategy sees businesses and brands engage with their customers in real-time, automated, yet in a friendly conversational tone on social media, SMS, WhatsApp, or brand platforms such as website chat boxes or apps. Most importantly, the interactions must add value to customers.<\/p>\n<p>\u201cConversational marketing is a powerful tool to better engage with customers and move them through the marketing and sales funnel, or to providing phenomenal customer service to existing customers,\u201d said Desir\u00e9e Gullan, Co-founder and Executive Creative Director at G&amp;G Digital.<\/p>\n<p>\u201cThis tool can benefit all industries, even highly regulated industries, and can help companies start a conversation with their audiences that&#8217;s natural and helpful.\u201d<\/p>\n<p>There are two core benefits to making use of conversational marketing,<\/p>\n<ol>\n<li>Improve customer satisfaction<\/li>\n<p>&#13;\n<\/ol>\n<p>When you&#8217;re consistent and purposeful in your customer interactions, you will increase engagement and empower your customers to interact with you directly.<\/p>\n<ol>\n<li value=\"2\">Forge better relationships<\/li>\n<p>&#13;\n<\/ol>\n<p>Building trust with customers is important and it takes time. When you address your customer\u2019s problems in real-time, instead of leaving them on read, your earn trust, and your customers will be open to building stronger relationships with you.<\/p>\n<p>Here are three ways you can better engage with customers.<\/p>\n<h3>1. Help Customers Where They\u2019re at<\/h3>\n<p>When customers reach out for assistance, respond in their preferred channels. Don\u2019t ask them to provide additional contact details so that you can assist them later. Show them that you value their time.<\/p>\n<p>Technology allows regulated industries to help online and securely authenticate confidential information in seconds. It&#8217;s important to let customers know their information is protected and secure.<\/p>\n<h3>2. Personalisation is Key<\/h3>\n<p>Give social media teams and customer service teams flexibility when responding to queries. A copy and paste answer will not cut it.<\/p>\n<p>Being personal doesn&#8217;t mean you should throw out the rule book; social media teams should still act on behalf of the brand. Tone is important, and language choices should demonstrate that your customers have been heard.<\/p>\n<h3>3. Keep it Simple<\/h3>\n<p>Solve customer queries as quickly as possible. Customers appreciate easy and speedy responses, especially when there\u2019s a dispute involved. Even complaints can be turned into an advantage with the right responses and turnaround times and can lead to additional purchases and favourable reviews that will attract new customers.<\/p>\n<p>Conversational marketing can help businesses across sectors engage with customers on their terms. And regulations shouldn&#8217;t have to restrict this engagement. Conversational marketing can enhance customers&#8217; experience of your brands, increase sales, and be win\/win for both businesses and customers.<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitaldoughnut.com\/articles\/2022\/february-2022\/how-conversational-marketing-builds-relationships?feed=Articles-Digital-Doughnut\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share:&#13; &#13; &#13; &#13; &#13; Today\u2019s customers want it all\u2014excellent service, quality products and solutions, and brands that engage with them in a relatable manner&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":17349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-17348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Conversational Marketing Builds Enduring Relationships with Customers - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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