{"id":17317,"date":"2022-02-28T11:16:39","date_gmt":"2022-02-28T11:16:39","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/how-to-unite-content-marketing-and-seo-strategies-sponsored\/"},"modified":"2022-02-28T11:16:39","modified_gmt":"2022-02-28T11:16:39","slug":"how-to-unite-content-marketing-and-seo-strategies-sponsored","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/how-to-unite-content-marketing-and-seo-strategies-sponsored\/","title":{"rendered":"How to Unite Content Marketing and SEO Strategies [Sponsored]"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-125435 size-medium\" src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/CMI_Sponsored-01-390x215.png\" loading=\"lazy\" alt=\"\" width=\"390\" height=\"215\" srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/CMI_Sponsored-01-390x215.png 390w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/CMI_Sponsored-01-600x330.png 600w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/CMI_Sponsored-01-125x69.png 125w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/CMI_Sponsored-01-768x423.png 768w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/CMI_Sponsored-01.png 946w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/p>\n<p>You already recognize the value of using content to attract new prospects and retain loyal customers. And, like most of us, you\u2019ve probably built your content strategy on the guiding principles of search engine optimization (SEO).<\/p>\n<p>But, in today\u2019s hyper-competitive content marketing environment, perfecting your content purely from an SEO standpoint is no longer enough to reach your target audience and generate valuable leads. If you want to keep attention on your brand, it\u2019s essential to reevaluate your content strategy to deliver value that goes beyond keywords and social media snippets.<\/p>\n<p>In this article, you\u2019ll learn why savvy marketers need to avoid focusing solely on SEO. You\u2019ll also discover ways to kickstart your content marketing strategy so it caters to your customers\u2019 true content preferences.<\/p>\n<p>Keep reading to learn how to develop a data-driven content strategy that will keep you ahead of your competition.<span id=\"more-125385\"><\/span><\/p>\n<p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li>A successful marketing strategy combines the power of SEO and content.<\/li>\n<li>Content marketing that utilizes data will attract, engage, and convert your target audience even more.<\/li>\n<li>To drive more impact, your content needs to be easily shareable and searchable.<\/li>\n<\/ul>\n<p>According to recent data, <a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">68% of trackable website traffic begins with a search<\/a>. SEO is a strategy that focuses on optimizing the content published on your website so it ranks higher on organic search engine results pages (SERPs) and helps build your brand\u2019s domain authority.<\/p>\n<p>In theory, the higher your content ranks on a SERP, the more likely new prospects will click on the links that lead to your website, where they can convert as customers. But as search algorithms are constantly evolving, you\u2019re forced to continually update your SEO strategy to ensure it meets Google\u2019s latest criteria. This means building your content strategy around SEO considerations alone will never be the most practical or cost-effective long-term solution.<\/p>\n<p>On the other side, content marketing focuses on developing quality content that engages your target audiences and provides them with valuable information about your brand, your products or services, and other relevant topics they care about. With a successful content strategy, you can establish trust and build credible authority in your industry. Of course, if prospects can\u2019t find your content when they\u2019re searching, your creative development efforts are going to waste.<\/p>\n<p>To ensure the SEO and <a href=\"https:\/\/contrend.com\/blog\/how-to-remove-guesswork-from-your-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing strategies<\/a> you\u2019re building will complement each other, here are a few steps you\u2019ll need to take:<\/p>\n<ul>\n<li>Understand your audience: Researching your ideal prospect\u2019s challenges, needs, and interests ensures that your content will appear to the right people when they do a search.<\/li>\n<li>Conduct keyword research: Finding the right keywords to use in your content will help you rank higher in search results and reach more of the people you\u2019re targeting.<\/li>\n<li>Develop more-informative content: Creating relevant content for your customers will improve your engagement, rankings, and overall authority. Even more importantly, it can help you stand out from your competitors.<\/li>\n<\/ul>\n<p><center><iframe loading=\"lazy\" title=\"Content Hubs: Where SEO and Content Marketing Meet\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/nIbJI1kCxrU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><br \/>\nRemember \u2013 it\u2019s not about choosing content marketing over SEO. Instead of viewing the tactics as separate, the key is to take a holistic approach where SEO and content can work together in parallel, thus driving more engagement and conversions.<\/p>\n<p>Yes, SEO does have a vital role to play in content success. But when it comes to your overall marketing strategy, the old saying, \u201ccontent is king\u201d rings true. Industry research supports this. For example, <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">82% of marketers<\/a> in HubSpot\u2019s 2021 industry report say they actively use content marketing. However, simply creating content isn\u2019t enough to ensure that you\u2019ll achieve strong returns on your content investment.<\/p>\n<p>One key to becoming more successful with your content development strategy is to use data to understand your audience\u2019s preferences \u2013 both within your industry and across the greater content landscape.<\/p>\n<p>Today, there are advanced platforms and tools that utilize AI and machine learning to analyze data that go beyond SEO results. Contrend, for example, is a <a href=\"https:\/\/contrend.com\/platform\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS content marketing platform<\/a> that looks at more than 20 different data sources to learn and recommend the best tones, styles, images, and formats of content that your target audience wants to consume.<\/p>\n<p>With these deeper, concentrated data insights, you can develop a content strategy that will lead you to create content that converts more reliably and delivers the best possible ROI. For example, videos, blogs, and e-books continue to rise in popularity due to their digestible nature. But your target audience may actually prefer engaging with another form of content \u2013 something you\u2019ll only know if you have the right data on hand.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-125432 size-full\" src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Primary-media-forms-HubSpot.jpg\" loading=\"lazy\" alt=\"Videos, Blogs, and eBooks are the Primary Content Formats\" width=\"600\" height=\"754\" srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Primary-media-forms-HubSpot.jpg 600w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Primary-media-forms-HubSpot-183x230.jpg 183w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Primary-media-forms-HubSpot-99x125.jpg 99w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Some types of content may be more popular, but will they perform better than others? (Via <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot)<\/a><\/em><\/p>\n<p>Now, this doesn\u2019t mean you should kick your SEO strategy to the curb and just concentrate on creating content. You need to focus on making content marketing work alongside SEO. Here are a few reasons why:<\/p>\n<p><strong>Valuable content answers questions and solves problems<\/strong><br \/>First off, technical SEO aspects like headlines, alt attributes, and URL structure are essential to maintaining an optimized and crawlable website. However, whether you rank number one or number 21 in search results, technical SEO won\u2019t keep someone engaged once they reach your website. In fact, it could lead to a higher bounce rate if your content isn\u2019t meeting your visitors\u2019 expectations.<\/p>\n<p>Within your content, use your list of targeted keywords and similar relevant search terms naturally to signal to search engines that your website is a good match for the original search intent.<\/p>\n<p>While \u201cquality\u201d content isn\u2019t a new concept for marketers, it goes well-beyond keywords when it comes to meeting your customers\u2019 needs:<\/p>\n<ul>\n<li>The content needs to be completely original and offer <a href=\"https:\/\/contrend.com\/blog\/is-there-still-unique-content-in-the-world\/\" target=\"_blank\" rel=\"noopener noreferrer\">unique information<\/a> that only your brand can share, which is an excellent opportunity to leverage thought leadership.<\/li>\n<li>Typically, a user lands on your content because they\u2019re looking for an answer to their question. Make sure you include actionable tips and insights throughout your content to help them solve their original inquiry.<\/li>\n<li>For your content to reach \u201croyal status,\u201d it needs to stand alone as an evergreen resource.<\/li>\n<\/ul>\n<p>The more you develop customer-centric content and build credibility, the more backlinks and industry authority you\u2019ll earn. It\u2019s a win-win!<\/p>\n<p><strong>Sharable content on social media helps your brand rank<\/strong><br \/>Your audience uses the internet and social media to find answers, build relationships, and share content. Even if SEO gets you in front of your audience, it doesn\u2019t guarantee that they will like you or want to share your content with others in their digital social circles. While social shares don\u2019t directly impact your Google ranking, social profiles typically appear high in search results, letting search engines and potential customers know that you provide engaging content that\u2019s worthy of a click.<\/p>\n<p>Developing blogs is a top priority for <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">53% of marketers<\/a>, likely because this content is highly shareable and optimizable. To create more shareable content and get your social profiles to rank higher in search results, your content should:<\/p>\n<ul>\n<li>Elicit an emotional response from readers<\/li>\n<li>Allow prospects to see themselves in your material<\/li>\n<li>Relate to trending topics in your industry to stay relevant<\/li>\n<li>Provide helpful advice, solutions, and answers<\/li>\n<li>Present information in visually appealing formats, like infographics<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-125429 size-large\" src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/average-shares-content-type-600x409.jpg\" loading=\"lazy\" alt=\"Infographics Drive the Most Shares on Social Media\" width=\"600\" height=\"409\" srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/average-shares-content-type-600x409.jpg 600w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/average-shares-content-type-338x230.jpg 338w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/average-shares-content-type-125x85.jpg 125w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/average-shares-content-type.jpg 621w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Some types of content are more shareable than others. (Via <a href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">OptinMonster<\/a>)<\/em><\/p>\n<p><strong>Structure content to drive engagement and conversions<\/strong><br \/>With the right SEO strategy, you have the potential to drive virtually limitless amounts of traffic to your website. However, all those website visitors contribute nothing to your bottom line if they aren\u2019t converting into customers.<\/p>\n<p>It\u2019s essential to consider how your SEO and content marketing will impact your sales funnel. To fill your pipeline with qualified leads, structure content with these three components in mind:<\/p>\n<ul>\n<li>Utilize on and off-page SEO to enable your target audience to find you in search results.<\/li>\n<li>Build trust among your prospects through high-quality, high-value content that positions your brand as a clear thought leader.<\/li>\n<li>Drive conversions by helping leads feel more connected to your brand.<\/li>\n<\/ul>\n<p>While SEO helps you reach the first step, you also need impactful content marketing that will engage your audience and drive them farther down your funnel towards conversion.<\/p>\n<p>Instead of relying on traditional content marketing metrics like SEO and social listening, your content strategy should be built from data that delivers a complete picture of your audience\u2019s content preferences. Applying the right data in the right way to attract, engage, and convert your target audiences not only complements your SEO strategy and goals, but it also increases your ROI.<\/p>\n<p>While you\u2019ll never control the search engine\u2019s ranking factors, Contrend will help you build a content marketing strategy that enables you to build meaningful relationships with your target audience and increase your industry credibility.<\/p>\n<div class=\"content-box-blue\">\n<p><strong>About Contrend<\/strong><\/p>\n<p><a href=\"https:\/\/contrend.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-125397 size-thumbnail\" src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Contrend-Logo-RGB-2-125x39.jpg\" loading=\"lazy\" alt=\"\" width=\"125\" height=\"39\" srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Contrend-Logo-RGB-2-125x39.jpg 125w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Contrend-Logo-RGB-2-390x120.jpg 390w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Contrend-Logo-RGB-2-600x185.jpg 600w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Contrend-Logo-RGB-2-768x237.jpg 768w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Contrend-Logo-RGB-2-1536x473.jpg 1536w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/Contrend-Logo-RGB-2-2048x631.jpg 2048w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.contrend.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contrend<\/a> is a scalable, affordable SaaS solution that harnesses the power of artificial intelligence and machine learning to recommend the topics, styles, formats, tones, and images that will convert your audience.<\/p>\n<p>How? Contrend harvests data from numerous content sources, not just from SEO and social-listening metrics. In addition to top search engines, our data partners include YouTube, Alexa, Semrush, Meltwater, podcast platforms, and dozens more.<\/p>\n<p>Tried and trusted by businesses around the world, including KPMG, Hilton, and Standard Chartered, Contrend can operate in any industry and market, requires limited integration, and can be rapidly deployed to help you revolutionize your content strategies, production, and reporting today.<\/p>\n<p>Leverage deep data insights and predictive content recommendations to cut through the noise and create content your audience actually wants.<\/p>\n<p><strong>Ready to revolutionize your content strategy? Get started with <a href=\"https:\/\/contrend.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contrend today!<\/a><\/strong><\/p>\n<\/div>\n<p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts below via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content --><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/content-marketing-seo-strategies\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You already recognize the value of using content to attract new prospects and retain loyal customers. And, like most of us, you\u2019ve probably built your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-17317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Unite Content Marketing and SEO Strategies [Sponsored] - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/28\/how-to-unite-content-marketing-and-seo-strategies-sponsored\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Unite Content Marketing and SEO Strategies [Sponsored] - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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